Sunday, December 21, 2008

Network of Audio, Film and Multimedia Education Centers to Feature Bryan-Michael Cox

Bryan-Michael Cox Partners with SAE Institute to Develop Custom Music Production Workshops for Students

Media education institution taps famed music producer to lecture in six-month music production series. Hosted in SAE Institute - Atlanta, the series will be streamed to SAE campuses worldwide.

Atlanta, GA, December 17, 2008 -- SAE Institute continues its establishment of ongoing industry partnerships by announcing its newest with Grammy-winning producer, Bryan-Michael Cox. SAE working side-by-side with Cox, have developed a six-month workshop series in which Cox will serve as the primary guest lecturer during the Spring 2009 Semester.. The Bryan-Michael Cox production workshop series will guide students through a professional producer's journey from the beginning stages of developing a music track to selecting the right publishing deal and management.

Bryan-Michael Cox will be joined by a cadre of his industry colleagues to lead select workshops. To date, Cox has pegged special guests including Grammy-winning producer DJ Toomp and songwriters Kendrick Dean and Kandi Burrus to provide students with a comprehensive prospectus of music production techniques.

"This is a great opportunity to nurture many future music producers and engineers," says Cox with enthusiasm. "By teaming up with SAE with their state of the art facilities and distinctive approach to learning, I am further expanding my passion for music through education, its my way of giving back."

SAE Institute will extend the opportunity throughout its extensive network of over 50 campuses. The hour-long workshops on SAE's Atlanta Campus will be simulcast via the internet to select SAE campuses. SAE, noted for being a leading institution in the field of audio engineering and creative media sectors, historically prides itself with a "hands-on" curriculum. With over fifty campuses worldwide, SAE has produced scores of dynamic music engineers and related professionals for over 30 years.

"It's inspiring for future music makers to have one on one interactions with the people making the music they listen to every day." explains Chris Davie, Director of SAE Institute Atlanta, "SAE's partnership with Bryan-Michael and his colleagues is an enormous opportunity for our students to experience their production processes from start to finish."

The workshops will include a detailed course outline of live studio sessions, songwriting techniques, producer and artist relations, management and music publishing. The lectures are directly aligned with SAE's Diploma in Audio Engineering and Music Business curriculum.

About Bryan Michael Cox
Bryan-Michael Cox is a hit maker, who has written and produced songs for what reads like a who's who of the music industry. In just a short period of time, he has afforded his expertise to Usher, Fantasia, Toni Braxton, Tamia, Ron Isley, Monica, Mario, Marques Houston, Making the Band 4, Lloyd, Lil' Mo, Joe, Jermaine Dupri, Jagged Edge, Ginuwine, Faith Evans, Kelly Rowland, Danity Kane, Destiny's Child, Chris Brown, Brian McKnight, Brandy, Bow Wow, Fantasia, Bobby Valentino, B5, Baby of Cash Money, Algebra, Aaliyah, Amerie, 112 among many others.

Notably, Cox has written and produced chart topping songs for powerhouse artists like Mary J. Blige, Mariah Carey and Usher. And for his work with these icons, he scored his highest accolades to date: a Grammy Award for Best R&B song - "Be Without You" (songwriter award) in 2007, a Grammy Award for Best Contemporary R&B Album - The Emancipation of MiMi (producer award) in 2005 and a Grammy Award for Best Contemporary R&B Album - Confessions (producer award) in 2004.

About SAE
Headquartered in Oxford, England, SAE Institute is the world's first and largest network of audio, film and multimedia education and training centers. SAE is affiliated with Middlesex University (England), Southern Cross University (Australia) and Southern Institute of Technology (New Zealand). The Institute operates over 50 campuses in more than 24 countries on four continents. It offers diploma and full degree programs in audio, multimedia, digital filmmaking, animation and gaming. SAE is part of the SAE Technology Group, which also owns and operates Studios 301 (with locations in Sydney and Byron Bay, Australia, Cologne, Germany, Studios 301 is a collective group of state-of-the-art recording and mastering facilities), the Computer Graphics College and QANTM.

Contact Information
SAE Institute of Technology
Paul W. Hughes
415-344-0886
paulh@sae.edu
www.sae.edu


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Wednesday, December 10, 2008

Some Marketing Emails Seem To Work

"Emails We Love"-Marketing Emails That Work

Ilfracombe, United Kingdom, November 26, 2008 -- It's easy to poke fun of companies that send out mangled, mistyped and just plain horrific marketing emails. But you don't often see companies that get email marketing right singled out for praise. Which is why Catalogue/e-business magazine in its 24 November issue is highlighting "Emails we love".

"An effective marketing email, by definition, is one that encourages recipients to click through," says Sherry Chiger, Catalogue/e-business editorial director. "The emails we spotlight in our issue encouraged even our jaded staff to respond to them."

Gifts and gadgets marketer Firebox.com won the most raves, for an email chock-full of features, including animated product imagery and links to the customer-submitted Photo of the Week and Video of the Week. The latter, depicting Lego figurines working a mini Henry Desktop Vacuum, was so entertaining that the Catalogue/e-business staff forwarded it within and outside the office-"viral marketing in action," says Chiger.

Other noteworthy marketing emails include one from fashion etailer Asos promoting a lunchtime-only sale ("great for creating a sense of urgency," Chiger notes), a BeautyBay.com email graphically pointing out recent improvements to its website, and one from bedding specialist Feather & Black whose main photo focuses more on a beautiful, scantily clad woman than on the products for sale ("one way to interest men in its promotion").

"Marketers aiming to punch up their email response could do worse than to look to these companies' efforts for inspiration," Chiger concludes.

About Catalogue/e-business:
Published monthly, Catalogue/e-business is the only trade magazine covering the UK print catalogue, ecommerce and cross-channel commerce industries. It also produces two free fortnightly enewsletters, Insight and Cross-Atlantic Insight, and maintains a website at www.catalog-biz.com.

Contact: Sherry Chiger, 01271 866221 or sherry@catalog-biz.com

Contact Information
Catalogue/e-business
Sherry Chiger
+44(0)1271 866221
sherry@catalog-biz.com
www.catalog-biz.com


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