LinkWorth: The Good

There are a number of link broker sites out there: the good, the bad, and the ugly. I'm not going to name the ones I don't like for a number of reasons, but I will tell you about one that I have been with for several years and that I am very happy with and that is LinkWorth.com.

There are a lot of reasons why I not only like LinkWorth, but also have been very loyal to them. When I was contacted directly by an advertiser after they canceled text ads on our sites, I was surprised that they wanted to do this to get a discount by bypassing LinkWorth. I promptly reported them to LinkWorth and told the former advertiser that I would never take their business, no matter how much they offered us.

I did this because LinkWorth provides a good service and charges about 30% for the text ad fee. This is not a small amount, but the other sites I have seen generally charge about 50%, or 30% of the "wholesale" price. I consider both of these to be excessive, although to be fair LinkWorth does take 50% of the fees when they take care of the marketing and placing of text ads. I have not tried the full service option but it may be worth it.

Once your site is set up in LinkWorth, you can add code to your site which allows the adding and removing of text ads on your site to be automated. If you've ever added and removed links as advertisers change, you know that can take some time and be a headache if you have a lot of sites.

LinkWorth also allows you to buy text ads on other sites and has different types of advertising options. And as a publisher you can also provide a number of options for advertisers.

We have been with LinkWorth for a number of years and also run Google AdSense on most of our sites. Over the past few years the income from AdSense has decreased, but the LinkWorth income has increased and we are now exceeding the most we have ever made with AdSense on a monthly basis.

If you have a web site or a blog and are not not offering text ads on your site, you are missing out on a great additional revenue stream.

[Note: This is not a paid post and it does not contain any paid text link ads. Some links may be affiliate links and can be easily circumvented if you wish. If you want to confirm that I really feel this way, please feel to comment. I really do like LinkWorth...]

Before Buying A Cellular Phone

Before Buying A Cellular Phone

Buying a cellular phone may seem to be very easy when you have the money intended for the purchase but this is not the only consideration, you have to see to it that you are taking the right points before buying a cellular phone.

You have to consider first the type of phone you need or you want to have. There are three major types of cellular phones:

Analog phones
This type is really suitable for those who travel a lot. Price wise, it is less expensive if compared to alternative phones. This would be a great choice for those who have budgeted amount to purchase one. On the other hand, the quality of the sound from such phones is not that high as compared to alternatives. Another negative point to be considered is that rate minute is now rising as well.

Digital phones
This type of phone is really good when it comes to saving the cost of rates. These phones in general have better signals. The disadvantage point is that they could be very bad in receiving and maintaining signals. This could really be a big factor to consider.

PCS phones
This stands for Personal Communications. It is as practical as the digital phones when it comes to practical features this has to be considered a lot for it may make or break your satisfaction to the phone you have chosen.

What are the other features to consider?

You must consider before buying: dual mode phones, weigh, battery life, size, and also color. Though these are small details, they matter a lot to us. Be careful in choosing the phone to buy.

Most eBay Items Definitely Not Authentic

eBay Authenticity Statistics from the WIW2U Group

WIW2U.com has just released the latest statistics for one of their newer services, the Opinion of Authenticity. This service allows customers to get an expert?s opinion regarding the authenticity of an item up for sale on eBay.

July 9, 2007 - The expert provides their comments and chooses one of the three following options

The item is:
probably authentic
probably not authentic
definitely not authentic

Here are 3 examples of items within these three categories

Probably Authentic: Yellow Ware Bowl
http://www.wiw2u.com/index.cfm?fuseaction=appraisal.certificate&item_ID=142871

Probably Not Authentic: Humphrey Bogart Postcard
http://www.wiw2u.com/index.cfm?fuseaction=appraisal.certificate&item_ID=143938

Definitely Not Authentic: Bowie Knife
http://www.wiw2u.com/index.cfm?fuseaction=appraisal.certificate&item_ID=144936

Using a sample of 500 Opinions of Authenticity done for customers on items on eBay, it is interesting to note the overall percentages of the 3 different choices.

Probably Authentic- 33 items = 7%
Probably Not Authentic-101 items = 20%
Definitely Not Authentic- 366 items = 73%

It must be understood that many times, when a customer requests an Opinion of Authenticity, they already have some doubt in their minds regarding the genuineness of a listing, however, it is staggering to see the percentages stack up day after day.

We will continue to post statistics as this service continues to grow and a larger sampling becomes available.

For more detailed information regarding the Opinion of Authenticity or to see all of the WIW2U Group's services visit www.wiw2u.com

About wiw2u.com
Now host to over 200 experts worldwide, wiw2u.com is the leader in online item valuation and resource information.

Wiw2u.com is heavily utilized as the portal into the online world of antiques and collectibles. Providing answers to questions, opinions of authenticity, expert judgment for ongoing eBay auctions and item valuations, the appraisers on the wiw2u website continue to provide clarity and honest responses.

Key partnerships with industry leaders include eBay, A&E?s The History Channel Club, The NRA, TIAS.com, The Trader's Group, QuikDrop and many more.

An ever-expanding list of services now includes an online marketplace called The Security Exchange as well as an e-learning website - AntiqueTutorials.com - providing online courses in a wide range of hobby areas.

For more information, contact wiw2u.com at
613-264-9032 or via email at: media@wiw2u.com .

CONTACT: Murray Ault
Ph.613-264-9032
Fax: 720-294-8179
email- media@wiw2u.com
wiw2u.com

Student Loan Shop Gets Website

The Student Loan Shop.com Gets Facelift and New Website

The Student Loan Shop, a student loan consolidation start-up, is excited to announce its updated and enhanced website.

San Diego, CA (PRWEB) July 13, 2007 -- A recent survey by MoreVisibility.com, a leading search engine marketing company, confirmed that more 12 percent of those polled, had never updated their Web sites. Wanting to reach more graduates and parents on line, the Student Loan Shop decided to invest into their website, giving their clients an easier platform to consolidate their student loans.

The new website features on line applications, a blog, breaking news and other improved features that the company will release in upcoming months.

The site also has a place where borrowers can apply on line. After users submit their applications, the company's highly trained Education Financial Consultants will review, contact and process the application within 24 hours. Realizing the potential threat of identity theft, the company will never ask for a social security number or other sensitive information.

Mark Archer, Director of Marketing of The Student Loan Shop, and student loan consolidation blog points to the enhanced security and added features.

"Our clients are obviously our greatest asset. The security of their personal information is paramount and we feel our website gives them the features they desire with the added security they desire."

Federal Student Loan Consolidation is a free federal government managed by the Department of Education. The program allows borrowers to consolidate several loans into one single loan with one single payment. Rates are derived by using a "weighted average" of all existing loans and capped by the US government. Because of the program's easy and attractive terms, many borrowers enjoy immediate debt relief and monthly savings up to 60%.

Archer continues, "This is a free government program that many lenders refuse to tell their clients about. Congress created the student loan consolidation program to simplify repayment and to make payments more affordable for the newly graduated borrower whose income may not yet be sufficient to afford repayment. Eligible Students often cut their monthly payments up to 60%. Our company understands that student loans and student loan consolidation can be a overwhelming experience. Our staff is in the business of education. We understand that an educated client is a happy client. "

To consolidate your student loan, or find more information about student loans, student loan consolidation and breaking news about college loans, logon to The Student Loan Shop or call 800-748-0504. The company's operating hours are Monday through Friday from 8AM to 7PM PST.

Contact
R.G. Romo
438 Camino Del Rio South
San Diego, CA 92108
800-748-0504
www.thestudentloanshop.com

##=#

Press Contact: R.G. Romo
Company Name: The Student Loan Shop
Phone: 800-748-0504
Website: www.thestudentloanshop.com

Making the iPhone Easier to Use

Multi-National Company is Making the iPhone Easier to Use

San Diego-based iPhoneWare.com is poised to meet demand for accessories, tools, and software.

San Diego, CA (PRWEB) July 2, 2007 -- Michael Deery, Prakash Gupta and Luis Sanchez are unlikely business partners. But their entrepreneurial spirit and love of new technology has brought them together to form iPhoneWare.com, one of the first companies developing software, tools, and accessories for the new Apple iPhone. Launching this Friday, June 29th, the iPhone is a cross between the iPod and a traditional cell phone.

San Diego native Luis Sanchez knew from a young age that he wanted to combine business and technology. Temporarily distracted by the mortgage industry, Sanchez has now returned to his first love, helping develop new products for the iPhone.

Prakash Gupta came to California in 2000 to pursue a Master's in Business Administration, but quickly founded his own custom software development company. As iPhoneWare.com's Vice President of Technology, Gupta is combining both business savvy and technology training.

Born and raised in Ireland, Michael Deery came to the University of San Diego on a soccer scholarship in 1994. Ten years later, he started mortgage company Citywide Financial. With the real estate boom ending, Deery was ready for a new challenge.

The three soon realized they shared an intense interest in the iPhone's upcoming release. "All three of us realized another door would be opening in the technology world with the iPhone," says Deery. With all the buzz surrounding the iPhone launch, consumers are clearly eager to adopt the new technology. But iPhoneWare.com is also developing tools to help businesses adopt the iPhone as well.

"The key to iPhone's long-term success will be its adoption by the business world as well as young consumers," says Gupta. "We're developing ways to fully integrate the iPhone with corporate networks, enabling full mobility."

About iPhoneWare.com
iPhoneWare.com offers accessories for the new iPhone and iPod. As one of the first companies offering gear for the iPhone, they are hard at work developing and finding tools for integrating the iPhone into everyday life. For more information, please visit http://www.iphoneware.com/.

##=#

Press Contact: SADIE PETERSON
Company Name: iPhoneWare.com
Phone: 619-549-6838
Website: http://www.iphoneware.com

Empty Dog Food Can Fetches $305 on eBay

Dog food can found in Paris Hilton's trash fetches $305 on eBay
International Herald Tribune - France
AP LOS ANGELES: An empty gourmet dog food can taken from Paris Hilton's trash fetched $305 (EURO 224) in an eBay auction. The bidding that ended Sunday had ...

AT&T, eBay Ready For iPhone Sales
CNNMoney.com - USA
Of the iPhone launch, eBay said, "Our eBay community is very entrepreneurial, and we expect to see listings for the iPhone on the site immediately after its ...

How eBay Drives iHype
CBS News - New York City,NY,USA
"Every station has done this before: some big product comes out, a producer goes to eBay and searches for it, and they quote the highest price they can find ...

EBay's Whitman Says Changes Needed to Placate Auction Sellers
Bloomberg - USA
By Danny King July 3 (Bloomberg) -- EBay Inc., the world's largest online auction company, will upgrade its Web site to placate sellers and revitalize the ...

California town twice auctioned on eBay up for sale again
International Herald Tribune - France
AP BRIDGEVILLE, California: The first town ever auctioned on eBay -- and later sold on the online auction site a second time -- is back on the market after ...

Law exempts Texans from tax on eBay sales
Houston Chronicle - United States
By PEGGY FIKAC AUSTIN -- Texans who sell their used stuff on eBay no longer need to worry about being sales-tax scofflaws, thanks to a freshly minted tax ...

Vietnamese items offered on eBay
VietNamNet Bridge - Hanoi,Vietnam
VietNamNet Bridge - Vietnamese products introduced on eBay.vn are mainly handicrafts, stamp collections, polymer banknotes and gemstones. ...

Is it possible to become addicted to the online auction site eBay?
BBC News - UK
Do you need to bid with increasing amounts of money to achieve the desired excitement? Do you think about auction houses when you are offline? ...

Hilton Dog-Food Can Fetches $305 on eBay
Hartford Courant - United States
LOS ANGELES - An empty can of gourmet dog food taken from Paris Hilton's trash fetched $305 in an eBay auction. The sellers were from the Web site ...

Buffett and Pabrai Break Bread
Motley Fool - USA
By Sham Gad July 2, 2007 The annual charity auction on eBay (NYSE: EBAY), whose prize is a three-hour lunch with legendary investor Warren Buffett, ...

Plastic Card Security Act

Minnesota Plastic Card Security Act advances

News Release - April 11, 2007 - The Senate Committee on Commerce and Consumer Protection recommend the passage of legislation aimed at protecting consumers from credit card fraud on Tuesday. The Committee referred the bill, Senate File 1574, to the Senate's Judiciary Committee.

The legislation, authored by Sen. Mary Olson, DFL - Bemidji, prohibits companies or retailers from keeping the secure information stored on a credit- or debit-card's magnetic strip in their computer databases after a transaction is completed. The magnetic strips on payment cards contain sensitive information such as the customer's name, account number, PIN, card expiration date, and security code data.

"Credit card fraud can be devastating to consumers," said Sen. Olson. "It often takes months or years to completely resolve fraudulent charges, and to reestablish one's credit. Companies and merchants should not be allowed keep this information where it can fall into the wrong hands."

Currently, payment card industry standards prohibit companies from retaining magnetic strip information. Sen. Olson's bill would put these industry standards into Minnesota law, allowing the state to impose penalties on companies that are not securely purging their customers' private information from their computer systems.

Sen. Olson cited the recent security breach at TJX, the parent company of T.J. Maxx, Marshall's, and several other retailers, as one of the primary reasons for bringing this bill forward. Investigators estimate that hackers gained access to private information from an estimated 45 million credit- and debit-cards in the breach, which TJX had stored in their computer system. Florida investigators have charged six people in connection with the breach, claiming they used this stolen credit card information to make over $8 million in fraudulent purchases.

"The TJX scandal confirms the need for this legislation," said Sen. Olson. "Consumers trust companies to protect their financial information. The state should take an active role in ensuring that companies take that trust seriously."

Sen. Olson's legislation also specifies that a company or retailer violating this provision is responsible for both notifying their customers and covering the expenses of potential fraud if their customer's information is compromised. Currently, the responsibility for notification and fraud repayment typically falls on the financial institution backing the credit card. This responsibility will only be shifted to retailers if they are found to have improperly stored credit card information.

The Commerce Committee took lengthy testimony on the bill, hearing from both banking and credit union representatives who issue cards and from witnesses representing the retail industry. After retailer representatives expressed concern about some provisions of the bill, Sen. Olson asked the Committee for an opportunity to resolve the differences between the two groups. After negotiating for several hours, Sen. Olson re-presented the bill late Tuesday night and offered an amendment that addressed practical difficulties the retailers raised with implementing the proposed legislation.

"I'm pleased we were able to find common ground on this issue," said Sen. Olson. "This bill offers protection to consumers, while not placing unnecessary or undue hardships on businesses."

Rep. Jim Davnie, DFL - Minneapolis, is carrying companion legislation in the House of Representatives. The bill, House File 1758, has passed through several committees, and is awaiting a vote on the House floor.

For more information, please contact Sen. Olson's office at (651) 296-4913, or sen.mary.olson@senate.mn.

-3-0-
State Senator Mary A. Olson
District 04
124 Capitol
75 Rev. Dr. Martin Luther King Jr. Blvd.
St. Paul, MN 55155-1606
Telephone (651) 296-4913
sen.mary.olson@senate.mn       

EBAY Users Survey By Consumer Reports Reveals Deception

Consumer Reports Survey of EBAY Users Reveals Online Auction Seller Deception and Pitfalls Can be Hard to Avoid

Consumer Reports August Issue Tells How to Bid Smart and Play Safe with Steps to Avoid Auction Fraud

Yonkers, NY July 2, 2007 -- With 100 million items on sale, eBay is the king of online auctions. But almost half of the eBay buyers that Consumer Reports surveyed encountered deceptions, according to a report in the August issue.

Buyers indicated that some sellers took their money and ran, failed to disclose key details about the merchandise, or overstated the item's condition. However, deceptions weren't the only pitfalls for folks to avoid when participating in an online auction. Although eBay prohibits trade in illegal goods, buyers can end up with unsafe products. CR's secret shoppers had no problem buying lawn darts, a game banned in the U.S., and they tracked down car seats, strollers and other child products recalled for possible safety defects.

"Ebay has 2,000 staff members policing its site around the clock, but with 6.4 million new listings per day, their employees can't find all the iffy auctions and shut them down instantly," said Tod Marks, Senior Editor for Consumer Reports. "Buyers must take precautions and learn as much as possible about who they are dealing with."

To help online auction buyers play it safe and win, the Consumer Reports National Research Center recently asked more than 2,500 subscribers to http://www.ConsumerReports.org about eBay purchases in the past year. Among the findings:

•Despite their complaints, 70 percent of those surveyed were highly satisfied overall when buying on eBay. About 90 percent of purchases arrived on time, were accurately described and were perceived a good deal. Nearly half of respondents characterized eBay as an excellent source of hard-to-find items.
•Forty percent of survey respondents termed eBay fair or poor for help and customer support. Most victims of unscrupulous sellers tried to fight back, but of those who tried to settle problems with the seller directly, which eBay recommends, only 38 percent were successful.
•PayPal, owned by eBay, was by far the most popular payment method and was used for 89 percent of the purchases in Consumer Reports survey.
•Complaining directly to eBay authorities satisfied 60 percent of survey respondents who took that action. But the most effective way to deal with dishonesty was among the least used: filing a formal complaint with PayPal. Although only 23 percent of unhappy respondents took that step, 66 percent of those who did said it worked.

A site for sellers:

•Sixty-four percent of the 700 survey respondents who sold on eBay in the past year were highly satisfied with their transactions.
•Twenty-seven percent of sellers said their auction ad cost far more than expected.
•Only about 10 percent of respondents said their freight costs exceeded those computed by the site's shipping calculator.

Avoiding Common Pitfalls:   
Online auction aficionados can't eliminate the risk when dealing with strangers, but they can lessen it. Consumer Reports offers the following tips to protect folks from traps and pitfalls:
Check Feedback. The most important step buyers told CR was to check feedback. More experienced buyers did extra research requesting more photos from the seller. EBay recommends trading with members that have a high positive feedback score. Look for at least 99 percent.

Avoid Shady Sellers. Go beyond the screen name to verify seller's identity by email and confirm address and phone number. Before bidding buyers should determine shipping cost, understand auction terms and return policy, and check whether the seller has changed identities. Only 13 percent of survey respondents said they always take this precaution.

Comparison Shop and Read Between the Lines. To determine if a new item is a real bargin, consult Web sites such as Shopzilla and Yahoo Shopping. Older collectables generally have at least one reputable source for information. If needed, consult an appraiser. Insist that the seller provide proof of authenticity and condition. Some sellers might dangle words such as "genuine," but look for terms such as "inspired by," indicating the product is a knockoff.

Bid Smart. Establish a top price and stick to it. Survey respondents cautioned about overbidding, reasoning that the object of their affection would probably turn up again. Proxy bidding can make it easier to stick to a budget. It may have helped the 40 percent of respondents who said they lost track of an auction deadline during the past year.

Keep your reputation. A bid is binding. Retractions by buyer or seller are allowed only under special circumstances. Those who back out of deal could have their accounts suspended and their feedback reputation damaged.

Don't bite on phishing schemes. E-mail messages that appear to be from eBay and ask for sensitive information are designed to hack into your account. Don't click on any link and don't respond. EBay never makes such e-mail requests and the site provides Account Guard downloads to help folks avoid getting stung.

The complete report, with more helpful information for online auction buyers, tips for eBay sellers, and advice on the best ways to pay for items you've won is available in the August issue of Consumer Reports, on sale July 3. A portion of the story is also available at http://www.ConsumerReports.org.

August 2007
© Consumers Union 2007. The material above is intended for legitimate news entities only; it may not be used for commercial or promotional purposes. Consumer Reports® is published by Consumers Union, an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. To achieve this mission, we test, inform, and protect. To maintain our independence and impartiality, Consumers Union accepts no outside advertising, no free test samples, and has no agenda other than the interests of consumers. Consumers Union supports itself through the sale of our information products and services, individual contributions, and a few noncommercial grants.

#-##

Press Contact: C. Matt Fields
Company Name: Consumer Reports
Phone: (914) 378-2454
Website: www.ConsumerReports.org

More Information: http://www.prweb.com//releases/2007/7/prweb537439.htm

Apple iPhone Search Activity "Nuts!"

Searches for Apple iPhone Spike in Weeks Prior to Launch

June 29, 2007 - comScore, a leader in measuring the digital world, today released a study on US search activity related to the Apple iPhone, revealing that Americans have conducted an average of 274,000 iPhone-related searches per week since the beginning of the year.  iPhone-related search activity is defined as all searches containing any derivation of the term "iPhone."

January iPhone Announcement and June Advertising Campaign Cause Spikes in US Search Activity

Product-specific search activity can provide an important gauge of consumer demand.  comScore's study of iPhone-related search activity since the beginning of the year revealed some interesting insights into consumer demand and interest surrounding the iPhone.

When the product was first announced by Apple CEO Steve Jobs at Macworld on January 9, iPhone-related search activity jumped to more than 1.1 million searches during the week ending January 14.  From February through May, the number of weekly searches ranged between 80,000 and 200,000, which still represented very high levels of search activity for an individual product.  By comparison, even during the post-announcement period the number of iPhone-related searches was comparable with the number of searches for Motorola's "Razr," a well-established and popular cell phone already available to consumers.

As Apple's major iPhone advertising campaign touched off in June, search activity once again spiked with 704,000 iPhone-related searches for the week ending June 10, followed by 727,000 during the week ending June 17, and finally peaking with 1.2 million for the week ending June 24.

"The iPhone launch is likely to be one of the biggest product launches in history, and the activity we're seeing online clearly reflects widespread consumer interest," said James Lamberti, senior vice president of search solutions at comScore.  "This study also helps underscore the significant role search plays in both online and offline retail, since many of those researching the product online will be lining up at the bricks-and-mortar retailers to purchase their new iPhones."

iPhone Searchers Interested in Price, Release Date

Through June 24, nearly 6.9 million searches were conducted that included the term "iPhone."  Of those searches conducted, more than half (3.7 million) were for "iPhone," while nearly one in ten (638,000) were for "Apple iPhone." The most common related topics were price ("iPhone Price" with 217,000 searches and "Apple iPhone Price" with 57,000 searches) and release date ("iPhone Release Date" with 87,000 searches and "Apple iPhone Release Date" with 26,000 searches).

Top Click-Thru Destinations from iPhone-Related Searches
Week Ending Jan. 7, 2007 - Week Ending Jun. 24, 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch

Search Term                     Searches(000)   Share of Searches
Total iPhone-Related Searches   6,860           100.0%
iPhone                          3,722            54.3%
Apple iPhone                      638            9.3%
iPhone Price                      217            3.2%
iPhone Release Date                     87               1.3%
Apple iPhone Price                     57                0.8%
iPhones                            41           0.6%
iPhone Cingular                        36                0.5%
New Apple iPhone                34               0.5%
Apple iPhone Mobile Phone       26               0.4%
Apple iPhone Release Date         26             0.4%

iPhone-Related Searches Generate 2 Million Click-Thrus to Apple.com

iPhone-related searches generated more than 7.8 million click-thrus to Web sites since the beginning of the year, led by Apple.com with 2.3 million.  Other top click-thru destinations include top gadget blogs Engadget.com (288,000 click-thrus) and Gizmodo.com (272,000 click-thrus).  Meanwhile, the Web sites for AT&T and Cingular, which have the exclusive carrier rights to the iPhone, generated 151,000 and 124,000 click-thrus, respectively.

Top Click-Thru Destinations from iPhone-Related Searches
Week Ending Jan. 7, 2007 - Week Ending Jun. 24, 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch

Web Domain      Click-Thrus (000)       Share of Click-Thrus

Total iPhone-Related
Search Click-Thrus      7,873           100.0%
Apple.com                  2,363                30.0%
Engadget.com                 288                3.7%
Gizmodo.com                  272                3.5%
Blogspot.com            217             2.8%
Google.com                 199          2.5%
ATT.com            151          1.9%
Cingular.com                124         1.6%
YouTube.com                113          1.4%
EverythingiPhone.com   89               1.1%
CNET.com                 85             1.1%

Added Mr.  Lamberti, "In a previous study conducted by comScore, we found that product-related searches in the consumer electronics category can result in conversion rates as high as 25 percent within 90 days of the search - when one examines buying that occurs across all channels.  Achieving such a high conversion rate may ultimately prove difficult with a new product, but if that assumption were to hold true it could yield as much as $1 billion in search-driven iPhone sales when factoring in the $500 to $600 price tag."

About comScore
comScore, Inc. is a global leader in measuring the digital world.  This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing.  comScore panelists also participate in survey research that captures and integrates their attitudes and intentions.

Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes.  comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.  comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia.  For more information, please visit www.comscore.com.

#.#.#

Anyone Can Get An iPhone

iPhone Accessible to All With Cellswapper.com

For most people, CellSwapper.com is the only way to get an iPhone without having to pay early termination fees of up to $250 when breaking an existing cell phone contract. Established in June 2006 by a team of envisioned solution seekers, CellSwapper has helped thousands in the US, Canada and the UK get out of unwanted cell phone contacts.

(PRWEB) July 1, 2007 -- Millions of consumers want the iPhone and yet most are locked into an existing cell phone contract. According to the US Public Interest Research Group, nearly half of all US cellular phone customers would switch, or consider switching, their current service carrier if they did not have to pay an early termination penalty of up to $250.

Cellswapper.com offers cell phone subscribers a way out of their current contracts by finding others who are more than happy to take over the remainder of the contract as a short-term commitment. This leaves the subscriber contract-free and significantly lowers the cost of buying the iPhone.

In anticipation of the iPhone launch, thousands of non-AT&T plans have already been posted on Cellswapper.com in the hope of getting contract-free before the pending release. The iPhone is expected to be one of the most demanded consumer electronic devices ever released. However, according to Harris Interactive, as many as 17 percent say they will be forced to wait for their current wireless contract to expire before purchasing.

"Using Cellswapper.com, the iPhone becomes accessible to anybody, even those who are currently locked in a non-AT&T contract," CellSwapper's co-founder Jeremy Greenberg asserts. "Early termination fees are a major barrier to widespread iPhone adoption and it seems the solution lies exclusively with Cellswpper.com".

Cellswapper.com also offers exclusive short-term contracts with terms as short as one or two months. Many of the plans on offer are unavailable anywhere else. Many of the plans are bundled with free phones and cash bonuses. Taking over a contract is 100% free, and the buyer also saves any activation fees usually associated with a new service contract.

About CellSwapper.com

CellSwapper.com is the online cellular marketplace that helps consumers get out of their cell phone contracts, without incurring any early termination fees, by finding an interested party take over the remainder of their contract. Established in June 2006 by a team of envisioned solution seekers, CellSwapper aims to serve the interests of US cell phone users and carriers, being committed to offering a revolutionary service of exceptional quality. Cellswapper has been featured in the New York Times, WSJ, Boston Globe and on ABC, NBC and CBS News, and in PC World magazine.

For additional information, please visit Cellswapper.com

#-##

Press Contact: Adam Korbl
Company Name:
Phone: 917-779-8317
Website: http://www.cellswapper.com