Bodog Bettors Begin Betting On Barry Bonds Being Bounced

Will Barry Bonds be Suspended for Steroid Use? Bodog.com Lets You Bet on It

 

March 31, 2006

 

As a swirl of attention and speculation surrounds Barry Bonds, online gambling giant Bodog.com has released a number of proposition wagers on the slugger as he sets out to break Hank Aaron's record for career home runs.

 

On Thursday, Major League Baseball commissioner Bud Selig announced the launch of a probe into alleged steroid use by Bonds and other MLB players. Selig appointed former Senate majority leader and current Boston Red Sox director George Mitchell to lead the investigation. Although Mitchell's final report will be made public, no timetable for the release has been set. The investigation comes on the heels of the release of the book "Game of Shadows", which alleges steroid use by major leaguers.

 

"The steroid controversy has been raging for years," says Calvin Ayre, Founder and CEO of Bodog.com. "With Barry Bonds under the microscope, the integrity of the national pastime is at stake. Whenever a current affair of such magnitude finds the spotlight, there will be intense debate. Bodog.com allows people to place a value on their forecasted outcomes of the issues of our time. What we do with our proposition wagers is add to the debate."

 

Bonds, the San Francisco Giants' star, enters the season with 708 homers, trailing only Babe Ruth (714) and Aaron (755) on the career list. Bettors looking to put their predictions to the test can bet on the following:

 

Will Barry Bonds be suspended at any time during the 2006 MLB regular season for past or present steroid use?

 

Yes +170
No -250

 

How many home runs will Barry Bonds hit in the 2006 MLB regular season?

 

Over 30½ Home Runs -130
Under 30½ Home Runs -110

 

Will Barry Bonds break Hank Aaron's all-time Home Run record in 2006?

 

Yes +315
No -530

 

Bettors also have plenty of other wagering options at Bodog.com, including lines on regular-season games, more player propositions and futures. For all of Bodog.com's offerings, see http://www.bodog.com/sports-betting/mlb-baseball-player-props.jsp.

 

Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. Bodog.com Founder and CEO Calvin Ayre, who is recognized as the true pioneer of online gambling and a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. Bodog.com is the top-ranked US facing online gambling brand, with highest site traffic amongst multi-product US gaming web sites, according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, processed $7 billion in wagers in 2005. The Bodog.com Marketing Conference will take place at the Wynn Las Vegas, July 23-26, 2006, attracting the leaders of the online gambling industry. Bodog Entertainment Group also includes a music label, Bodog Music, an online magazine, Bodog Nation, a television production unit and further properties coming soon. For more information, contact Media Relations at 1-866-892-3371, or pr@bodog.com. BODOG is a registered trademark of Bodog Entertainment Group S.A.

Costa Rican Casino Owner Calvin Covets NFL Content

NFL Receives Offer from Bodog.com for Exclusive Internet Rights

 

April 5, 2006 - Bodog Television, a division of the international digital entertainment giant Bodog.com, announced today that it has extended an offer to the National Football League to secure the exclusive Internet rights to the NFL's digital-content properties.

 

In a letter that was addressed to the NFL's Vice President for Media Strategy, Brian Rolapp, Bodog.com Founder and Chief Executive Officer Calvin Ayre stated that Bodog.com's powerful brand, combined with its web presence, would complement the NFL's ongoing initiatives to expose professional football across non-traditional mediums.

 

"Here is a solid opportunity to blend a traditional form of entertainment with the new world of digital entertainment," says Ayre, the recent cover subject of Forbes magazine's "Billionaires" issue. "For more than a decade, Bodog.com has been pioneering new and innovative ways to enhance the online experience, so it would seem natural that we build a partnership with one of America's most popular entertainment brands, and change the way football is viewed by millions."

 

Bodog.com - whose current customer base consists of tech-savvy sports fans and pop-culture watchers, many of whom follow the NFL - made the offer after hearing news that the NFL's Internet rights agreement expires in May 2006. The league is considering a new deal that is likely to be worth hundreds of millions of dollars.

 

"Bodog.com has seen the power of the Internet first hand," says Ayre. "Securing the rights to the NFL's digital content would be an extremely strategic business move, and would align with our long-term business objectives."

 

Bodog.com, recently valued at more than $1 billion, has gone to great lengths to become one of the most recognized brands in the digital entertainment space. From its annual marketing conference, which attracts sports notables such as this year's speaker Earvin "Magic" Johnson, to its international record label and self-produced television programs that air on major U.S. networks, Bodog.com has made an indelible impression on the entertainment world.

 

At 11 p.m. on April 15, 2006, the Bodog Television co-produced series Calvin Ayre Wild Card Poker will begin airing on a major US cable network.

 

Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. Bodog.com Founder and CEO Calvin Ayre, who is recognized as the true pioneer of online gambling and a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. Bodog.com is the top-ranked US facing online gambling brand, with highest site traffic amongst multi-product US gaming web sites, according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, processed $7 billion in wagers in 2005. The Bodog.com Marketing Conference will take place at the Wynn Las Vegas, July 23-26, 2006, attracting the leaders of the online gambling industry. Bodog Entertainment Group also includes a music label, Bodog Music, an online magazine, Bodog Nation, a television production unit and further properties coming soon. For more information, contact Media Relations at 1-866-892-3371, or pr@bodog.com. BODOG is a registered trademark of Bodog Entertainment Group S.A.

Gamblers Lose More Money In Zero Gravity

Bodog.com Goes Where No Casino Has Gone Before - Space

 

Off-planet craps, poker, roulette to lift off in 2007

 

April 1, 2006 - Calvin Ayre, Founder and CEO of Bodog.com, announced today that he is well into development of an off-planet casino to be located in a small space station set in orbit around the Earth.

 

Acting in concert with its sister aeronautics company, BoBird (www.bobird.net), Bodog hopes to change the way people play casino games with the introduction of such unprecedented experiences as Zero Gravity Craps.

 

Always setting the standard for online gambling and pushing the limits of modern technology, Bodog has invested itself into this operation 100 percent.

 

"We are pioneering seriously advanced systems here," said Mr. Ayre, who was recently on the cover of Forbes magazine's "Billionaires" issue. "We also consider this a strong business plan since the type of people who will want to make this trip will be gamblers by nature anyway."

 

As the pioneer of orbital gambling, Mr. Ayre has accepted the responsibility of establishing his own gaming laws. "We intend to be more than fair. I don't think you'll find odds this good on Earth. This venture is less about making money off the tables than it is about providing a new avenue of entertainment for those daring enough to join us in space," he said. "Although space tourism is in its infancy, those with foresight are already getting involved."

 

Mr. Ayre points to the company Space Adventures, which is set to build a $265-million station in the United Arab Emirates with the goal of soon offering regular sub-orbital sightseeing tours. Virgin's Richard Branson is already planning to build a $225-million commercial spaceport in New Mexico for the same purpose.

 

BoBird (www.bobird.net) will be building the Bodog Space Casino in a series of orbital trips, starting September 16, 2006. The final launch is scheduled for the middle of 2007 with the Bodog Space Casino opening at the end of 2007.

 

In usual Bodog style, celebrities and models will frequent the Bodog Space Casino. McCauley Culkin has signed on as the casino host and Bruce Willis has agreed to give a speech for the Bodog Liftoff Party.

 

Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. Bodog.com Founder and CEO Calvin Ayre, who is recognized as the true pioneer of online gambling and a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. Bodog.com is the top-ranked US facing online gambling brand, with highest site traffic amongst multi-product US gaming web sites, according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, processed $7 billion in wagers in 2005. The Bodog.com Marketing Conference will take place at the Wynn Las Vegas, July 23-26, 2006, attracting the leaders of the online gambling industry. Bodog Entertainment Group also includes a music label, Bodog Music, an online magazine, Bodog Nation, a television production unit and further properties coming soon. For more information, contact Media Relations at 1-866-892-3371, or pr@bodog.com. BODOG is a registered trademark of Bodog Entertainment Group S.A.

World Champion Foosball Player Sponsored By Bodog

Bodog Sponsors World Champion Foosball Player

 

August 30th, 2005

 

San Jose, Costa Rica – The game is foosball and Carlos Cespedes Martinez is the name.

 

Martinez, a 38-year-old Costa Rican native, is a master of the table game that’s played in sports bars, frat houses and family basements. In 2003, Martinez won foosball’s world championship and he is gearing up for another title run in Texas.

 

On his side will be Bodog.com. The online gamblíng giant announced its sponsorship of Martinez today, just days before the start of foosball’s premier event. The 2005 World Championship of Foosball takes place from Aug. 31-Sept. 5 at the Hyatt Regency DFW, near Dallas.

 

“We are excited to be backing Carlos. For most of us, foosball is a fun pastime but when you see it played at its highest level – as Carlos plays it – you gain a higher appreciation for the game,” said Bodog Founder and CEO Calvin Ayre.

 

On Aug. 22, Martinez warmed up for the world championship by taking first place in singles and doubles competitions in a tournament played in Denver.

 

Martinez started playing foosball in a little neighborhood store in his hometown of Heredia when he was 13. He played every day after school and during the subsequent four years became highly adept at the game. However, he stopped playing when he was 17 because of work and family commitments. After an 11-year hiatus, he took up the sport again at age 28 when he was approached to enter a partnership. Martinez said he wasn’t sure about team foosball at first, but after investigating the opportunity he accepted the invitation to play.

 

Like any sport, however, the road to the top was not easy.

 

In their first international tournament, Martinez and his pairs partner were beaten in the blink of an eye by two older men who both looked to be near 60. Despite practicing strategies and moves, and entering the competition with confidence, Martinez was ousted in his first match. Like poker, foosball has no age requirement: Anyone can play, anyone can wín.

 

After several other international competitions, Martinez ascended. He started traveling across the country to take on players who claimed to be undefeated. His success landed him as one of the favorites entering the 2003 championships. He followed his victory in singles that year with a fifth-place finish in 2004 and a runner-up showing in doubles with partner Eduardo Quiñones.

 

“Foosball is a sport about demonstrating and not talking, and people or friends who watch you play will be in charge of letting the others know your ability,” said Martinez, who has five children – three daughters, two sons; all involved in foosball.

 

Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. One of the pioneers in the field, Bodog.com is the top ranked US facing online gamblíng brand, with the highest site traffic amongst multi-product US gaming web sites according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, has processed over $6 billion in wagers in the last 12 months. Bodog.com Poker, Sports & Casíno Marketing Conference, www.bodogconference.com, will take place in Las Vegas, Summer 2006, attracting the leaders of the online gamblíng industry. Bodog Entertainment Group also includes a music label, BodogMusic, an e-zine, BodogNation, and other properties coming soon. For more information, contact Media Relations at 1-866-892-3371, or pr@bodog.com.

 

BODOG is a registered trademark of Bodog Entertainment Group S.A.

Software Turns Sony PSP Into Expensive Remote Control For iTunes Music

Remote control your iTunes music from a Sony PSP using PlayerPal version 4
 
Press Release by: PlayerPal 

 

(openPR) - London, 28th April 2006 - PlayerPal today officially announced PlayerPal Version 4, which adds support for controlling iTunes from a Sony PSP as well as from other browsers like Pocket IE, Firefox and Internet Explorer. PlayerPal is a companion product for iTunes and Windows Media Player. Install it once on your music PC and it will connect to your music player and display your music collection in any web browser. You can search, browse and control your music from anywhere in your home or office, using any device with a web browser.

 

Ben Taylor, Managing Director of PlayerPal said “Using PlayerPal people can have easy access and full control of their digital music, without having to stop what they are doing and sit down in front of a PC. Whether you’re out in the garden or curled up in bed, you can now stop James Blunt and start The Gorillaz at the click of a button.”

 

Previous versions of PlayerPal supported the control of Windows Media Player. Version 4 brings all the same PlayerPal features to iTunes and Sony PSP users. Rather than scroll through a big list of tracks in your player, PlayerPal presents a list of album covers for you to browse. You can then filter and navigate your music collection by artist, year or genre and add individual tracks or whole albums to your playlist.

 

PlayerPal has several different skins each designed to work well on a certain type of browser. You can select a different skin on each device you use (e.g. PDA, PSP, laptop etc). As well as the new PSP skin, version 4 also has a new skin called BigBrowser. This skin is optimised for use from a desktop browser such as IE, Safari or Firefox. The original PlayerPal skin was designed for use on a PDA like the Dell Axim or HP iPaq.

 

PlayerPal 4 was launched without publicity on the PlayerPal website in March. This allowed time for existing customers and trial users to provide feedback on the major addition of iTunes support. This feedback has been rolled into a point release of PlayerPal (version 4.2) which is now available on the PlayerPal site.

 

You can download a free trial of PlayerPal from www.playerpal.com The free trial has no time limit, but will mask 50% of your albums. PlayerPal is $19.95 to register and is available to purchase online at www.playerpal.com

 

About PlayerPal
PlayerPal create products designed to enhance and extend your digital music experience. PlayerPal is a Microsoft partner and was founded in 2003.

 

See what people say about PlayerPal. Comments from your average Joe to top blogger Robert Scoble:
www.playerpal.com/PermaLink,guid,2357f1bc-3802-4488-bc7e-7a34be113a7c.aspx
See photos of PlayerPal on real devices:
www.playerpal.com/PermaLink,guid,2357f1bc-3802-4488-bc7e-7a34be113a7c.aspx

 

Press contacts
Ben Taylor, PlayerPal
T: +44 (0) 777 578 7277
E: info@playerpal.com
W: www.playerpal.com

Software Turns Sony PSP Into Expensive Remote Control For iTunes Music

Remote control your iTunes music from a Sony PSP using PlayerPal version 4
 
Press Release by: PlayerPal 

 

(openPR) - London, 28th April 2006 - PlayerPal today officially announced PlayerPal Version 4, which adds support for controlling iTunes from a Sony PSP as well as from other browsers like Pocket IE, Firefox and Internet Explorer. PlayerPal is a companion product for iTunes and Windows Media Player. Install it once on your music PC and it will connect to your music player and display your music collection in any web browser. You can search, browse and control your music from anywhere in your home or office, using any device with a web browser.

 

Ben Taylor, Managing Director of PlayerPal said “Using PlayerPal people can have easy access and full control of their digital music, without having to stop what they are doing and sit down in front of a PC. Whether you’re out in the garden or curled up in bed, you can now stop James Blunt and start The Gorillaz at the click of a button.”

 

Previous versions of PlayerPal supported the control of Windows Media Player. Version 4 brings all the same PlayerPal features to iTunes and Sony PSP users. Rather than scroll through a big list of tracks in your player, PlayerPal presents a list of album covers for you to browse. You can then filter and navigate your music collection by artist, year or genre and add individual tracks or whole albums to your playlist.

 

PlayerPal has several different skins each designed to work well on a certain type of browser. You can select a different skin on each device you use (e.g. PDA, PSP, laptop etc). As well as the new PSP skin, version 4 also has a new skin called BigBrowser. This skin is optimised for use from a desktop browser such as IE, Safari or Firefox. The original PlayerPal skin was designed for use on a PDA like the Dell Axim or HP iPaq.

 

PlayerPal 4 was launched without publicity on the PlayerPal website in March. This allowed time for existing customers and trial users to provide feedback on the major addition of iTunes support. This feedback has been rolled into a point release of PlayerPal (version 4.2) which is now available on the PlayerPal site.

 

You can download a free trial of PlayerPal from www.playerpal.com The free trial has no time limit, but will mask 50% of your albums. PlayerPal is $19.95 to register and is available to purchase online at www.playerpal.com

 

About PlayerPal
PlayerPal create products designed to enhance and extend your digital music experience. PlayerPal is a Microsoft partner and was founded in 2003.

 

See what people say about PlayerPal. Comments from your average Joe to top blogger Robert Scoble:
www.playerpal.com/PermaLink,guid,2357f1bc-3802-4488-bc7e-7a34be113a7c.aspx
See photos of PlayerPal on real devices:
www.playerpal.com/PermaLink,guid,2357f1bc-3802-4488-bc7e-7a34be113a7c.aspx

 

Press contacts
Ben Taylor, PlayerPal
T: +44 (0) 777 578 7277
E: info@playerpal.com
W: www.playerpal.com

Phones Get Their Own Domain

First Internet Address for Mobile Phones - dotMobi - Announced at CTIA

 

Supported by Leading Industry Organizations, dotMobi Will Begin Registering Names in Late May

 

LAS VEGAS, April 5 /PRNewswire/ -- Today, Mobile Top Level Domain (mTLD) announced the availability of the first and only Internet address created for mobile phones: ".mobi".

 

"The dotMobi Internet address, which is set for launch on May 22nd, brings the ease of accessing the Internet from the PC to mobile phones everywhere, and clearly indicates Internet sites and applications that are designed for consumers on the go," said Neil Edwards, CEO, mTLD Ltd. "dotMobi is the Internet made mobile."

 

"More people have access to an Internet-ready phone than to a PC with Internet access," said Edwards. By 2008, researchers expect 1.3 billion people to be connected to the Internet through mobile devices.

 

However, accessing the Internet on a mobile phone can be frustrating. Downloading content to mobile devices can be expensive, slow, exceed screen size, and difficult to navigate.

 

"Many existing Internet sites are grounded in desktop PC-oriented services and were not designed with a mobile phone in mind, which has led to less than ideal performance for consumers," said Edwards. "The dotMobi sites are tailor-made for browsing and navigating on the mobile phone, making a far better experience."

 

To make creating Web sites for mobile Internet functional and reliable, mTLD has developed rules and best practices, all based on open standards, for content developers and service providers. This ensures that their Web sites can be viewed and navigated by any mobile phone.

 

The consultative dotMobi Switch On! Web Browsing Guide may be found at mtld.mobi. A guide for mobile messaging will be launched later this year. These guides are based on best practices specified by the World Wide Web Consortium's Mobile Web Initiative (MWI).

 

mTLD has already issued temporary domain names to Newbay, Nokia, TIM, Vodafone and Weather Channel, among others, to demonstrate the improved reliability of downloading dotMobi Web content on mobile devices.

 

"Many Americans will experience broadband for the very first time through wireless technology and research shows that consumers would like to access the Internet and other data services using their mobile devices," said Steve Largent, President and CEO of CTIA. "Ensuring predictable and reliable Internet access from any device on any network is important to CTIA -- The Wireless Association(R). CTIA is proud to announce that our members will be eligible for early Sunrise Period registration for dotMobi domains beginning May 22."

 

To see hands-on demonstrations of dotMobi Web sites on mobile phones at CTIA Wireless 2006, visit the "family room" at the CTIA Wireless Home and booth #2615.

 

mTLD Backed by Industry
Backed by many of the world's leading mobile operators, handset manufacturers and software developers, mTLD has been designated the official worldwide registry for the dotMobi domain.

 

Leading mobile industry associations including the GSM Association (an mTLD founding investor), CTIA -- The Wireless Association(R), and the Mobile Marketing Association have lined up to support an early dotMobi launch for their members May 22-29, 2006. Referred to as the sunrise period, this launch offers the mobile industry a week-long advance period to register their trade and service marks.

 

mTLD is working closely with the World Intellectual Property Organization (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the sunrise period.
For more information on the dotMobi sunrise program, visit mtld.mobi.

 

About mobile Top Level Domain, Ltd.
mobile Top Level Domain Ltd (mTLD), a joint venture company based in Dublin, Ireland, is leading the development of Internet usage from mobile devices by switching on the dotmobi domain name. Unique among domain name providers, mTLD ensures that services and sites developed around dotmobi are optimized for use by mobile devices. Consumers on the go can have confidence that the Internet site or service will work from their mobile device when using the dotmobi address.

 

The company gained approval from ICANN (Internet Corporation for Assigned Names and Numbers) for the '.mobi' Sponsored Top level Domain (TLD) in the second half of 2005. mTLD is backed by leading mobile operators, network and device manufacturers, and Internet content providers. Investors in mTLD include Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. mTLD is also a sponsor of W3C's Mobile Web Initiative.

 

CONTACT:
 Danielle Siemon
 Edelman Public Relations
 +1-650-429-2739
 danielle.siemon@edelman.com

 

 Vance Hedderel
 mobile Top Level Domain, Ltd.
 +1-703-485-5563
 vhedderel@mtld.mobi

Technology Allows Full Account Draining At Casino ATMs

Cash Systems, Inc.'s cashclub(TM) Named One of the Top 20 Most Innovative Gaming Technology Products by Casino Journal

 

LAS VEGAS--(BUSINESS WIRE)--April 26, 2006--Cash Systems, Inc. (NASDAQ: CKNN), a provider of cash access solutions for the gaming industry, today announced that their cashclub(TM) product was named one of the top 20 most innovative gaming technology products by Casino Journal magazine.

 

Launched in late 2005, cashclub(TM) enables all of the casino's financial transactions to occur at the ATM. With cashclub(TM), gaming patrons can receive credit card cash advance, POS debit card cash advance and electronic check cashing services at Cash Systems' All-In-1 ATM and Stay 'N Play products. The use of such technology brings increased efficiency and customer service by eliminating long lines for financial transactions at the cashier cage.

 

"We are delighted that Casino Journal has recognized the value and innovative features that our cashclub(TM) product brings to the casino floor. This honor is a testament to the hard work and focus we place on developing the best products and truly redefining the technological solutions for this industry," said Michael Rumbolz, Chairman and Chief Executive Officer of Cash Systems. "More specifically, this recognition, coupled with the initial strong demand for cashclub(TM), demonstrate the industry's powerful interest in products that enable true cashless wagering."

 

With the recent announcement of the agreement between Cash Systems, Bally Technologies and Scotch Twist to develop a suite of patented products, together with the gaming industry's increased focus on cashless wagering, cashclub(TM) becomes the instrument that casino patrons will use to access funds directly at the gaming device through their player club account. cashclub(TM) will allow players to access their credit card, POS Debit and Checking accounts, deposit the desired amount directly into the players club account and then move credits down to the gaming device. Each transaction is safely guarded by casino patrons' personal identification number (PIN).

 

With cashclub(TM), casino patrons can leave the gaming floor secure in the knowledge that their funds remain on their players club account. Players will also be able to redeem funds from their account at any time through Cash Systems ATM's, totalcash machines or at the casino cage.

 

Through the use of cashclub(TM), casinos will continue to see a decrease in the cost of handling cash. Capital allocated for the purchase of redemption devices will also be greatly reduced as this move towards cashless wagering continues.

 

As with all Cash Systems products, cashclub(TM) supports responsible gaming Self Exclusion programs, by allowing casino patrons to exclude themselves from accessing their funds from any of Cash Systems network of devices. Cash Systems products provide additional flexibility by allowing patrons to set daily limits for their access to funds from various cash access devices.

 

Casino Journal's Top 20 Most Innovative New Gaming Technology Products of the Year award is now in its ninth year. A panel of four industry experts evaluated this year's entries and chose the 20 finalists, which will be featured in Casino Journal's June Issue. The award winning products will be showcased at the Gaming Technology Summit, May 24-26, 2006 at the Green Valley Ranch Resort, Spa and Casino. Conference attendees will vote for their favorite products and services from the Top 20 Finalists, and the top Three will be honored during a luncheon on May 26.

 

This is the second award for Cash Systems. Cash Systems earned its first Top 20 Award for its wireless hand held cash access device, stay-n-play in 2002.

 

About Cash Systems, Inc.

 

Cash Systems, Inc., located in Las Vegas, with additional offices in San Diego and Minneapolis, is a provider of cash-access and related services to the retail and gaming industries. Cash Systems' products include its proprietary cash advance systems, ATMs and check cashing solutions. Please visit http://www.cashsystemsinc.com for more information.

 

This press release may contain forward-looking statements, including the Company's beliefs about its business prospects and future results of operations. These statements involve risks and uncertainties. Among the important additional factors that could cause actual results to differ materially from those forward-looking statements are risks associated with the overall economic environment, the successful execution of the Company's plan of operation, changes in the Company's anticipated earnings, continuation of current contracts, gaming and other applicable regulations, and other factors detailed in the Company's filings with the Securities and Exchange Commission, including its most recent Forms 10K and 10Q. In addition, the factors underlying Company forecasts are dynamic and subject to change and therefore those forecasts speak only as of the date they are given. The Company does not undertake to update any forecasts that it may make available to the investing public.

 

Contacts
Integrated Corporate Relations
Don Duffy / Ashley Ammon, 203-682-8200

Online Casino Has Secret Land Based Gambling Device

XXL Club to start its online casino entity, a first step towards its cross platform, cross country, multiple gaming operations
 
Press Release by: XXL Club Casino N.V. 
PR Agency: Silversite AG
 
The one and only 5 star online casino - XXL Club Casino

 

04-24-2006 - (openPR) - XXL Club today started its first online casino xxlclubcasino.com which marks the first milestone of its multiplatform operations. The online casino will be followed by an online poker platform, mobile gaming and a new, revolutionary land based gambling device, which is kept secret until its launch later in 2006.

 

After an exhaustive one year long review of software vendors, XXL Club's chose Playtech, a leading provider of online gaming technology solutions for the gaming industry, as its software provider.

 

“Playtech was the only company that could meet our extensive requirements to create what we see as a new level of online gambling experience for customers. Playtech acted like a partner during the buildup and realization phase. Their technical experts and management team gave us critical professional advices on how to best meet the XXL Club ambitious project goals”, commented a technical consultant for XXL Club.

 

"We are thrilled to launch XXL Club today, after meeting tight deadlines to deliver a new level of product sophistication to the online gambling community. Today marks the start of a new era in the world of multiplatform gambling”, stated Frank Lloyd, director of operation at XXL Club Casino.

 

XXL Club will primarily target customers in the European Union, with a special focus on the dynamic and vibrant Russian market.

 

XXL Club has therefore established a dedicated office in Moscow, in addition to its headquarters in the British Virgin Islands, for quick, responsive service to Russian customers. A third office will be opening very shortly to support the most common languages in Europe like German, French, Spanish, and Italian.

 

“We believe that a professional customer service department that offers a high quality standard of attention, a very user-friendly and attractive multilingual web site and fast and hassle-free payouts, 24/7/365 combined with state of the art, irreproachable and trustful software are the key ingredients for success in today’s highly professional and competitive online gambling industry”, added Mr. Lloyd.

 

XXL Club Casino is notable for its surreal beauty & commitment to its players. It is the online place where you can feel the champagne & caviar at noon, accompanied by contemporary European delights & relaxing entertainment.

 

XXL Club offers online gambling customers a new, never achieved, level of gambling experience by providing over 85 different casino games and live gaming using advanced video streaming technology.

 

XXL Club is a one-stop-casino for the most demanding players looking for a new gambling experience.

 

About XXL Club
XXL Club Casino N.V. is based in Curacao, where customers are assured of the legality of internet gambling, the security of their deposit, legitimacy of their operation and absolute confidentiality.
The investors group is truly multi cultural and spread across Europe which makes it a unique powerful player in the fast growing PAN European gambling market.

 

Website: www.xxlclubcasino.com

 

Phone: +1-268-481-2286
Fax: +1-268-481-2287
E-mail: info@xxlclubcasino.com

 

Silversite AG

 

Luftgaesslein 1
CH-4051 Basel
Switzerland

 

Phone: +41 61 205 60 30
Fax: +41 61 205 60 40
E-mail: info@silversite.com

GamePro Magazine Subscriptions Sold in Best Buy Stores - Yawn...

Special Edition GamePro Magazine Subscriptions Sold in Best Buy Stores Nationwide; GamePro reviews available at BestBuy.com

 

MINNEAPOLIS--(BUSINESS WIRE)--April 25, 2006--Best Buy today announced an agreement with IDG Entertainment (IDGE), the world's leading interactive entertainment information provider, to offer customers a special edition GamePro(R) magazine subscription in all U.S. Best Buy stores.

 

"Our customers want the latest information about their games, their hardware and how to get the most out of their gameplay," said Jill Hamburger, vice president of video games at Best Buy. "With the exclusive GamePro magazine edition and great deals on products and services, this offer will appeal to everyone who loves to play games."

 

In addition to the magazine subscription, participants will receive special offers with hundreds of dollars in savings annually on video games, PC games, gaming hardware and peripherals at Best Buy stores. GamePro reviews on the latest game titles will be available at BestBuy.com.

 

The special edition of GamePro magazine is currently available as a one-year subscription offer for $19.99 per year including a free Reward Zone program membership. Participants can pick up their first issue immediately upon subscribing in Best Buy stores.

 

About Best Buy Co., Inc.

 

Best Buy Co., Inc. (NYSE:BBY) is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 930 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy (BestBuy.com and BestBuyCanada.ca), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca) and Magnolia Audio Video (Magnoliaav.com). We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.

 

Contacts
Best Buy Co., Inc., Minneapolis
Media Contact:
Jay Musolf, 612-291-6124
jay.musolf@bestbuy.com

 

Best Buy Co., Inc.
Source: via Business Wire
Updated  04/20/2006  by company 
Headquarters: Richfield, Minnesota
Website: http://www.bestbuy.com
CEO: Brad Anderson
Employees: 125,000
Ticker: BBY  (NYSE) 

---

[Editor's comments: Funny, but I was just in Best Buy this past weekend. I had a holiday gift card that had some value left over and I wanted to find something to use it up on. I decided on a 256MB Flash Memory thingy, because I had just bought a computer for $19 and it had no floppy drive, no hard drive, and no CDROM. I figured I would put some kind of OS on the Flash Fob and use that.

 

Anyway, I was struck by the subtle changes that I saw at the Big Best Buy in Richfield, Minnesota, about a BB gunshot away from the Best Buy coporate headquarters. The first thing I noticed is that everytime I moved into a different area and there was a sales person there, they came up to me and asked me if I needed help. I started to wish that there was a thing like "human cookies" so the staff could read wetheror not I had been asked this already. I was in about four areas and was asked each time. I though about going around to all the different areas so I would have more to write about, but didn't have the time. Note to Best Buy: Look for sustained eye contact before approaching customers unless they have one of those white canes...! I'm considering a button or t-shirt that says, "Are you really going to ask me if I need help when it should be clear I'm JUST LOOKING!!??!!"

 

The second thing is that all the computer books are gone. Well, almost all. Guess they were not a money-maker? Gee, what a surprise. I love computer books, but who can afford $20-50 to buy all the things you love (not need)? I love the clearance book racks and they did not even have that. Note to Best Buy: Sell electronic versions. You can charge just a little and make very good margin. People can read them on their computer or print them out if they want. This will also drive sales of DUPLEX laser printers.

 

And the third thing was that the product lines seemed to be much more refined and boring. There's much less difference between them and Circuit City, which I used to dislike quite a bit. It's less "computer store" and more "consumer electronics" these days. Which I think I warned Schultz about many, many years ago... oh well, I still have CompUSA and Midwest Electronics. THEY know how to treat a geek!!! (hris ]

Directory Offers New Audio And Video Media Services

 

Free Business National Directory, Off site Data Storage, Sex Offender Listings

Searching has never been easier. Clicksus.com offers audio and video media services, anyone can place a 30 second to a 10-minute video clip about their business to clicksus. Clicksus.com offers on line encrypted data storage.

(PRWEB) April 20, 2006 -- Searching has never been easier. No typing necessary. Just point and click on a state, then county. Select what category of business to search for and click again. Clicksus.com provides free basic publication listing to most businesses.

Clicksus.com was designed keeping the end user in mind for simpler direct searching. Question? How many pages of garbage have to be searched through to locate the correct target? It takes valuable time to locate the correct Web site. With clicksus.com just click on the state, then click on the county, and then click on the business category. Clicksus.com invites all businesses within the Untied States to list their business for free.

At this time, most school districts, County / State police agencies and hospitals within the United States are published in the clicksus directory. In addition, clicksus went beyond the call of duty and listed all sex offenders within the U.S. This service has been linked to every law enforcement agency that provides up to date information of those offenders. Clicksus.com provides valuable information and is structured to draw the attention of the consumer in many different areas. Clicksus.com offers educational facts of each County & State. Search neighborhoods for sex offenders. Even more intriguing, clicksus.com offers precise easier searching.

In addition, Clicksus.com offers an audio and video media service, anyone can place a 30 second to a 10-minute video clip about their business to clicksus.com. By placing an existing video clip or commercial to clicksus media platform, the video can be seen from just about anyone at anytime. By creating an audio video clip about a business, it will provide a strong visual presence to an audience.

Some businesses may want to provide a demonstration of their products or even give a presentation. Demonstrate a new piece of equipment. Provide a video installation or trouble shooting guide about their products. Eliminate user guides or unnecessary phone calls. The possibilities are endless. A hyper link can be issued. This link can be applied to an out going e-mail or a Web site. This link will be directed back to the video clip at Clicksus.com when activated. End users are able to review video at normal DSL & Cable speeds with out interruption to Internet services.
    
Off site data storage:
On a daily basis valuable personal data is either stolen or loss due to hardware failure. Clicksus.com offers on line encrypted data storage. Your data can be stored to Clicksus on line servers for easy access anytime anywhere. Never worry again about loss or stolen files.
Clicksus.com is constantly reviewing new ideas to make the experience with the Internet simpler.    

CEO
Kim Diemer

Software Engineer
Matt Lintz

###

Press Contact: Kim Diemer
Company Name: SURVEILLANCE SYSTEMS INC.
Email: email protected from spam bots
Phone: 5038844866
Website: http://www.clicksus.com

Automatic Link Exchange Serivce Offered At No Cost

 

Free Link Exchange Service - Automatic Link Exchange

We offer a free automatic link exchange service designed to provide your web site with hundreds of link exchange partners.

(PRWEB) April 20, 2006 -- http://www.linktradeexchange.com is a free service that allow it's customers a easy and fast way to find the best links for their site. The goal of this service is to create directories on users sites where members can select to receive inbound links from other web sites quickly, easily, and FREE.

By helping us establish a quality member base you will grow with us and not be banned for getting too many links at once, plus once our link exchange service grows into the thousands you will have full control over how many links are added to your link directory each day thus keeping you safe from link spamming.

With our automatic service you could instantly have links pointing to your website from every other members website (or just the ones you choose). With our link exchange service the 'Approved' function in 'Manage My Partners' area you can set to automatic and allow a few links to your site per week as multiple links at a time will attract Search Engine attention to your site as being spammy and will not index those links.

Unlike other automatic programs that are just link farms with pages full of links, our service is a fully searchable, categorized directory that is maintained by human editors. Links that contain inappropriate content are deleted immediately. Plus our automatic service removes any dead links.

We realize that some members will have no idea how to get set up but don't worry after you register and confirm your free link exchange account contact us and we can help or even set it up for you.

Register free at: http://www.linktradeexchange.com.

Press Contact: Blake Hendrickson
Company Name: Link Trade Exchange.com
Phone: 406-891-0502
Website: http://www.linktradeexchange.com  

 

Launch of New Online Music Channel

 

NewBandTV.com Announces World Wide Launch of Online Music Channel

NewBandTV.com annouces world wide launch of new online music channel. Streaming high quality Music Videos and related entertainment 24 hours a day from new bands like Hawthorne Heights, Morisson Poe, and the Vacancies.

Los Angeles, CA  - April 18, 2006 -- NewBandTV (newbandtv.com) announced today that their global internet broadcast network, NewBandTV.com will launch with it’s initial broadcast on April 28, 2006. They will have a sneak preview of the broadcast going out over the internet to a select group of bands, fans, and record companies on April 21, 2006. NewBandTV.com is a revolutionary kind of music channel designed to feed the hunger of new music fans 24 hours a day with high resolution video and a very unique website filled with talented Independent Artists like Hawthorne Heights, Morrison Poe, The Vacancies combined with the latest videos from top Indie Labels like Epitaph, Victory Records, Drive Thru Records, Nitro, and many others. The ability for any band in the world to upload their own video and create a full profile to promote their band, play their music videos and even sell their MP3’s and Videos online is finally a reality.

Since NewBandTV.com will be streaming a larger video image than any other online music network, it has been designed for broadband users only and requires Internet Explorer, Flash 8, and Windows Media Player 9 for the experience to be complete. “It’s like a cross between MySpace, iTunes, American Idol and MTV. NewBandTV Rocks,” says one local Indie Record Company Owner.

NewBandTV’s founder H. Eugene Fouchia believes that many of the best bands and artists in the world are over-looked by the major record labels and wants to change the way new music is brought to the music fans of the world. “98% of the best talent in the world remains undiscovered and it’s my goal to bring the best new music in the world to the masses without having it watered down by the big corporate music machine.”

NewBandTV is a multi-channel media company that promotes new bands and artists around the world via NewBandTV.com and it’s syndicated television shows like Noise Link, and NewBandTV Rocks, which premier in June and August 2006 in the US and abroad.

NewBandTV.com has a unique feature that allows Fans to Vote on their favorite bands music video while its playing, and if their bands video is not playing, they can request the video on demand and then vote on it. Fans can even purchase music videos and mp3’s for their computer or IPOD. NewBandTV.com has changed everything. Thousands of fans and bands from all around the world can’t be wrong. NewBandTV.com Rocks.

Contact Gary Christmas at 714-966-9760 or email protected from spam bots for more information.

Press Contact: Gary Christmas
Company Name: NEWBANDTV
Phone: 714-966-9760
Website: www.newbandtv.com

Pixel Website Real Estate Agent Prolongs The Fad

 

Real Estate Agent Pixel Website Similar To Million Dollar Home Page

Take your pick -- Haute Living Magazine is now offering limited spots on one of the ‘haute-st’ new web sites for real estate agents and property seekers called Pickyourrealestateagent.com

Miami, FL  - April 17, 2006 -- Take your pick -- Haute Living Magazine is now offering limited spots on one of the ‘haute-st’ new web sites for real estate agents and property seekers called Pickyourrealestateagent.com

With more than $47,000 pixels sold already in fewer than 90 days, Haute Living’s ‘Pick Your Real Estate Agent” venture is picking off the nation’s finest real estate agents for prominent advertising on what will be the premier site for home seekers nationwide.

“While most other websites are growing in popularity by eliminating the real estate agent from the home search and buying process entirely, Pickyourrealestateagent.com is building relationships with the best real estate agents in the country to actively promote them by specialized regions,” said Seth Semilof, successful co-publisher of Haute Living magazine and Pickyourrealestateagent.com co- creator.

Real estate agents who get in on the action now at Pickyourrealestateagent.com secure their spot on the site indefinitely and spots are limited by region forever. Traffic to the site is growing as word spreads on this unique site that promotes real estate agents nationwide prominently and by state. Visit the site to see what how other realtors in 25 states have already ‘picked off’ their region and secured their spot on the newest site for property seekers looking for the best real estate agent by region. www.pickyourrealestateagent.com.

“Eliminating the real estate agent from the buying and selling process is the latest trend in real estate on the Internet. Sites like Google, Zillow and Craigslist are gearing up to compete for online buyers and are growing in popularity. Pickyourrealestateagent.com celebrates the value of the real estate agent and offers immediate access to specialized realtors all over the U.S.,” said entrepreneurial Haute Living co-publisher Kamal Hotchandani and co-creator of Pickyourrealestateagent.com

As the site grows in popularity and secures real estate agents nationwide, full scale advertising and marketing will begin on the site, growing its daily hits by consumers and spreading the word on the newest place in cyberspace for property seekers from all over the U.S. Real Estate Agents who have already secured spots on the site are investing in the next generation of the home and property purchase process -- a 24/7 meeting place that links realtors to their customers based on their specialty and needs.

Picking off the Competition (About www.pickyourrealestateagent.com) While competitors seek to eliminate real estate agents from the home buying process one by one, www.pickyourrealestateagent.com celebrates and promotes them by offering pixel purchase advertising on its website based on regional specialties. Successful Haute Living magazine publisher’s Kamal Hotchandani and Seth Semilof created this innovative web page to benefit real estate agents Nationwide and property purchasers nationwide by bringing them together by state of specialty/need, but limits advertising by state to eliminate excessive competition and organization. Pick your own region before it’s sold out at: Pickyourrealestateagent.com

Press Contact: Seth Semilof
Company Name: HAUTE LIVING INC.
Phone: 305.961.9956
Website: www.pickyourrealestateagent.com

Make More Money By Not Charging

How To Make More Money By Not Charging For Video Ads

 

by Ari Rosenberg, Thursday, April 13, 2006
WARNER WOLF COINED THE PHRASE "Let's go to the videotape" in the late '70s. He was a sportscaster on ABC television in New York, and that phrase would send us into a state of frenzy. For many in the region, Warner was the gatekeeper to sports video highlights each night. What made him unique--the impetus behind his catchphrase--was that he showed highlights from teams outside the New York market. I still recall that sinking feeling those times we abruptly broke from dinner only to tune in and see weatherman Frank Fields, which meant we had missed our serving of video highlights.

 

Today, Warner Wolf works in radio, sports is on twenty-four hours a day, and video is available anywhere you like it, including online. But is online where we really want our video served, or is this a case of the advertising tail wagging the content dog? I have been told on occasion not to throw the baby out with the bathwater, so let's see how we can put the horse back in front of this cart.

 

Just a reminder: the consumer is the horse. Consumers set the pace through their consumption. The lack of supply widely reported in this segment of online advertising is one sign that the horse is not eating what it is being fed. I spoke to a sales director at a major portal who validated this lack of appetite. The portal had a big content cross-promotion on its site late last year that involved streaming video, and yet the revenue tied to the pre-roll advertising (video ads that run prior to the video content) was minimal. "There just were so few streams relative to the promotion of the content, we hardly made any money," he told me.

 

This lack of consumption, however, has not stopped companies from pushing the cart right past the horse. This includes Klipmart, who profits from the creation and placement of video advertising online, without any responsibility for the development of the content the consumer grazes. Klipmart announced last week its executives are having conversations with media buyers regarding a simulated upfront for online video ad inventory. "Broadband video has become a must-have companion to TV advertising" said a Klipmart sales executive, "so it makes sense that it should be planned in the same way and at the same time as the traditional TV and cable upfront."

 

So Klipmart, here are a few questions for you: Will you be showing two- to four-minute clips of the video content you represent to give buyers a sense of the programming quality? Will you have the actors and directors on hand to further define the content's voice and what kind of person is apt to listen? Will you be presenting projected rating points by demo for each program, or will you just be talking about how many more "televisions were purchased last quarter versus the quarter before," and saying that inventory is really tight?

 

Sorry to pick on the very bright folks at Klipmart, but instead of a premature promotion of a simulated upfront, maybe they can lead the online video advertising market discussion down a path with less resistance from the horse they are riding.

 

This market subset has their eye on the right issues, such as content quality controls and better technical user experiences, for example. However, the irony is that companies involved in the production, purchase and sale of online video advertising produce and place the very barrier that prevents the horse from keeping pace.

 

Pre-roll ads are not the only kind of video advertising sold, but they are the most popular. However, unlike television, where viewers are conditioned to let a commercial have its day in court before we hit the clicker, the experience on the Web centers on greater control and even greater speed. Users who choose to engage with video content are easily frustrated by the 10 to 15 (or in some cases, 30) seconds of a pre-roll ad message. Try holding your mouse steady right now for 10 to 15 seconds and tell me how much you needed to fend off the urge to move or click.

 

David Verklin of Carat weighed in on this issue when he commented, "Commercials on the Web in broadband have to be 10 seconds, not 30 seconds like television." CBSMarketwatch has dedicated an entire ad campaign to convincing advertisers (and buyers) to run no more than 10-second pre-roll spots, all in an effort to improve the drop-off ratio they know occurs with readers who do not stick around to consume the content when met with a lengthy pre-roll ad. Both ideas are on the right track, but are not the solution that best serves the horse.

 

To ensure more video content gets consumed, publishers need to make the content easier to swallow by not selling pre-roll ads at all. Instead, sell two-and-a-half second "sponsored introductions" (just the advertiser's logo). When the video content the consumer requested is over, run post-roll ad spots where advertisers can share their creative wisdom, with the hope it earns the attention of the viewer instead of kidnapping it.

 

Inventory should stay the same, but you have given consumers fewer excuses to bail on content they are not used to digesting yet. Drop-off rates (which are never publicly discussed) should diminish, which means volume should grow. As for pricing the post-rolls and sponsored introductions, I encourage publishers not to charge for them at all. That is the biggest mistake publishers are making today. By assigning a high CPM value to one of their limited supply products, they are lowering the perceived value of the inventory they have the most of to sell (this issue does not, however, apply to video-only Web sites like Youtube.com or Maniatv.com.).

 

Instead, online publishers should use this high-demand, low-supply product as a zero-priced, added-value hook to induce purchases of larger allotments of their impression-based ad inventory at higher CPM's (slightly similar to how network television stations force advertiser to spend money on other dayparts in order to buy prime time).

 

Sometimes the best way to sell a premium product is not to charge for it at all. As for the carts, if they all keep applying the right pressure, but stay behind the horse, they will get to where they want to go faster than they think.

 

Ari Rosenberg is a media sales consultant. Prior to starting his company, he was the vice president of sales at IGN.com. He can be reached at ari@performancepricing.com.

 

Online Publishing Insider for Thursday, April 13, 2006: http://publications.mediapost.com/

 

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Online City Guides To Get Lottery Data

 

Pensacola Tech Company to Provide Lottery Data to 550 markets

Gaming Solutions International has partnered with HelloMetro.com to deliver patent pending lottery results to HelloMetro.com's 550 online city guides from around the world.

(PRWEB) April 13, 2006 -- Gaming Solutions International is pleased to announce they have entered into a contract to provide HelloMetro.com with interactive lottery data. Beginning in April of 2006 HelloMetro.com, a leading world-wide provider of online city guides, will feature the patent-pending interactive lottery results data provided by Gaming Solutions International.

“We are extremely pleased to begin working with HelloMetro.com and their 550 online city guides around the world. Lottery data is a source of information that is in demand every day, and HelloMetro.com’s 4.2 million monthly visitors will now have access to the best interactive lottery data on the planet”, said John Brier, Managing Partner of Gaming Solutions International, LLC.

“At a time when 90% of the U.S. population lives in a lottery enabled state, and with 74% of all adults playing lottery games in the U.S., this is interactive content that is in great demand each and every day. Our patent-pending suite of interactive lottery data services covering all U.S., Canadian, and U.K. based lotteries will provide HelloMetro.com’s global audience with exceptional interactive lottery results,” added Brier.

About Gaming Solutions International, LLC:

Gaming Solutions International, LLC, is a Pensacola, FL based technology company that produces patent-pending interactive lottery results data for online media properties, to include newspapers, television stations, radio stations, portals, and news and information web sites. Lottery data coverage includes all state and government sponsored lotteries in the United States, Canada, the U.K., and Ireland. Content partners include AOL, Compuserve, Bell South, ABC Television, AccuWeather, The Baltimore Sun, The Chicago Tribune, The Orlando Sentinel, MSNBC, and many others. For more information visit their corporate web site at www.LottoFactor.com

Contact Info:
John Brier
Gaming Solutions International, LLC
Tel. 850 292 2590
www.LottoFactor.com

###

Press Contact: John Brier
Company Name: GAMING SOLUTIONS INTERNATIONAL, LLC
Email: email protected from spam bots
Phone: 850-292-2590
Website: http://www.LottoFactor.com

Death Of Search: Sorry, No Results Found...

Socially Searching For The Watercooler

 

by David Berkowitz, Tuesday, April 11, 2006
LONG LIVE PERSONALIZED SEARCH; PERSONALIZED search is dead. The same can be said of social search and vertical search. All three are melding, and a search giant has an opportunity to bring this hybrid technology to the masses.

 

Let's start with the personalization corner of the triangle. I use all the major portals' personalization services, and I'm toying around with some new entrants into the space, such as Findory for personalized news, Windows Live, and Claria's PersonalWeb. These sites almost always direct me to content I would not have found otherwise. Personalization is thus an always-on complement to word of mouth marketing. The technology becomes a more efficient and perhaps even smarter version of that friend or nephew of yours who keeps sending you all the best links.

 

All of this makes me wonder about the prospects for social search. Here, that nephew and a number of your peers are connected through some network, and all of your search results are affected by what others in the network search for. Thus, networks of fishing buddies, jazz musicians, beer aficionados, and shoe lovers will all find different search results coming up for the query "bass."

 

Yahoo has integrated social search components into its My Web 2.0, a tagging and bookmarking tool. My Web users conducting searches will often find links atop the natural results to relevant pages that other My Web users bookmarked. While this may allow some lower-ranking pages to rise to the top, the results aren't necessarily more relevant this way. The people who are doing all this tagging don't necessarily have anything to do with you and your interests.

 

Eurekster has refined its version of social search into the concept of "swickis," in which a blogger or site owner can offer a topic-specific search engine that matches its results to the site content and other searches. The value proposition, however, is strongest for the publisher, as consumers, in the short term, are still conditioned to turn to actual search engines for their searches.

 

To share one final example, Friendster, powered by Eurekster and Yahoo Search, allows users to see what people in their networks are searching for. Yet this is confined to searches within Friendster, and Friendster isn't a search engine. At most, you use Friendster to search for your friends. As for my friends, they're desperate. Three of the top four searches in my network are "true love quiz," "handsome men," and "how to win an ex back." The other one? "Halloween costume." Either my friends really hate paying retail, or Friendster gave up on updating this six months ago. So who's in the best position to do social search right? Social search will go mainstream when it's incorporated into a top-tier search engine's main results. Consider how it would play out with Google, as an example.

 

For Google, social search would involve tying a few pieces together of what it's already doing. Google already personalizes results for registered users based on their previous searches. It could further personalize search results based on groups of registered users-- namely, those on a user's Google Talk list. Now, following this line of logic, assume that this group of registered users is clustered largely around one or two common themes, such as technologists in the Pacific Northwest or Bible Belt NASCAR fans or Binghamton University college students. With personalized search results based on a presumably like-minded community of users, it all starts to resemble vertical search, a concept Eurekster acknowledges about its swickis.

 

To recap, personalized search becomes social search. Social search becomes vertical search. All of this with the goal of making search results more relevant.

 

Yet how much relevance will users be able to stomach? How much will users crave hyper-targeted media at the expense of the communal experience? As personal as the technology gets, the watercooler effect isn't going away. However, people may redefine the watercooler. Instead of caring what 30 million people are reading or watching or listening to, people will start caring about, say, the 150 people in their first degree and the few thousand others one degree further out.

 

If this environment takes hold, with the watercooler evolving into the nexus of who you're in contact with and are likely to come in contact with, then the stage is set perfectly for the emergence of personal-social-vertical search. The biggest question that remains is whether the technology will arise to support the cultural shift, or whether the shift will occur thanks entirely to the technology making it possible.

 

David Berkowitz is director of strategic planning at 360i. You can reach him at dberkowitz@360i.com.

 

Search Insider for Tuesday, April 11, 2006: http://publications.mediapost.com/

 

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Undercover Marketing Tactics

 

Advertisers Draw Fire for Using Undercover Marketing Tactics

As advertising has become advertising ad nauseam, and we are forever being pitched to, marketed to, and appealed to by someone trying to sell us something more advertisers are looking at new ways to deliver their message to you. This has resulted in a mix of marketing tactics that are drawing fire. Some are new versions of old techniques and some are very new. Consider that many advertisers are already paying your friends or in some cases even hiring actors to strategically engage you in their product- with or without your knowledge.

(PRWEB) December 4, 2005 -- As advertising has become advertising ad nauseam, and we are forever being pitched to, marketed to, and appealed to by someone trying to sell us something more advertisers are looking at new ways to deliver their message to you. This has resulted in a mix of marketing tactics that are drawing fire. Some are new versions of old techniques and some are very new. Consider that many advertisers are already paying your friends or in some cases even hiring actors to strategically engage you in their product- with or without your knowledge.

If the current trends hold true it’s almost certain that you’ll be the target of “undercover” or “referral marketing” as more companies use undercover marketing and more of your friends will start trying to make a few extra bucks referring people to the products that offer them commissions for making those referrals.

Undercover Marketing

Whether you like it or not, undercover marketing is here to stay. Whether you know it or not, it may already be a part of your life.

Consider this. The last time a friendly tourist asked you to take their picture with an impressive new camera or an attractive woman at the bar said you could buy her a drink; they both may have been “working”. These are examples of what is being called Undercover Marketing. In these examples the company paid people to pose as tourists or bar patrons respectively. The “tourists” job was to show as many people as possible all the features of a new camera that Sony coming out with. The models were paid to look good of course, but you won’t see them holding anything but a Sky Vodka. Not when their “working” anyway.

One of the larger companies in this industry is Big Phat Promotions. They’ve drawn both protest and attention for their unique marketing practices that they now employ in 30 cities across the United States and Canada. The company defends their tactics as "spontaneous" and "virile" approaches to product promotion. Critics however, argue that paying actors to target consumers in these settings is unethical.

Even over seas the New South Wales government has enacted legislation preventing tobacco companies from using similar undercover marketing practices.

Adam Salacuse, CEO and President of Alt Terrain, LLC, a Boston-based agency specializing in alternative promotion services, stresses undercover campaigns should only be used in conjunction with larger, more traditional advertising campaigns. "It is always best to be honest with people and if used properly, alternative marketing can be a unique and relevant experience that the consumer will always remember."

Gary McCarron, Asst. Communications Professor at Simon Fraser University, Vancouver, says the public is already immune to most mainstream advertising and new research indicates that advertising that doesn't seem like advertising, is the new way to reach our jaded minds.

McCarron warns that if advertising becomes so sneaky that it is unrecognizable from the everyday experiences of defenseless consumers, it will damage corporate credibility and the resulting state of distrust could have an extremely negative effect on social interaction.

Referral or Network Marketing
Do the words MLM, Network Marketing or multi-level-marketing ring a bell? These words all describe companies that pay you commissions for referring people to their products.

MLM or Network Marketing is back. The MLM Direct Selling Associate now reports that nearly 75% of all Americans have now used or been presented with a product from a Network Marketing company. The most well known, International, Network Marketing Companies are Amway (now Quixtar), Mary Kay and Life Force International.

The allure of Network Marketing or MLM to consumers is the massive amounts of money that some in the industry claim to make. These companies pay you a commission on all the products you sell. They also pay you commissions on the products that anyone you refer to the company, sells. If the people you refer refer others, you earn commissions on the purchases of those people too.

Sound like a pyramid? There’s a difference. Really. Network Marketing has exploded in the last 20 years since Amway fought their landmark case making and distinguishing the MLM or multi-level commission structure as legal and separate from a illegal pyramid structures.

MLM or Network Marketing companies offer you and your friends of course, commissions for referring people to their products. These companies now sell every kind of product you can imagine.

Marketing expert Chris Tinney is the founder of Best MLM Business (www.BestMLMBusiness.com) and MLM Forums (www.MLMForums.com) and eBusiness Bonanza (http://ebusinessbonanza.com) says many in his industry used undercover marketing in the past but have found parts of it turned the public off, “Too many people have memories of going somewhere with a friend only to be surprised to find themselves front and center at an opportunity meeting for some kind of home based business.”

He says Network Marketing still teaches people to go into social settings to pitch their products, however, they’ve learned it works much better if you’re up front about whom you are and what you’re doing. Tinney claims that if a marketer has to lie they’ve already made a mistake in choosing the social setting. He says this is the most important step. Once in that setting he says to be upfront about the product you represent.

Tinney claims that by being in places where people are predisposed to want your products and being “upfront” about it, that they'll approach the marketer and initiate the interaction. He claims this is much different than what the public perceives as undercover marketing.

As competition to reach consumers increase undercover and referral based marketing is sure to become more and more a part of our lives. The challenge will be for marketers to use these tactics in such a way that the don’t alienate the very consumers they’re hoping to win over.

To learn more about MLM and Network Marketing visit http://www.MLMGorilla.com/movie

Chris Tinney hosts a private forum at http://chris.powerfulintentions.com/forum/webmarketing and has a newsletter of Spiritual Marketing at http://mlmgrilla.com

###

Press Contact: Chrs Tinney
Company Name: MLMGorilla.com
Email: email protected from spam bots
Phone: 877-605-3108
Website: http://mlmgorilla.com

Internet Watch Foundation And Mydeo To Fight Illegal Net Content

 

Mydeo Joins Forces With Internet Watch Foundation to Fight Illegal Net Content

Mydeo.com, the UK consumer video streaming company, has reinforced its commitment to “fostering trust and confidence in the internet” by joining the BBC, Tiscali, MSN, Lycos, Wanadoo, Three, O2, Cable and Wireless in becoming a Member of the Internet Watch Foundation (IWF).

London, UK (PRWEB) April 11, 2006 -- Mydeo.com, the UK consumer video streaming company, has reinforced its commitment to “fostering trust and confidence in the internet” by joining the BBC, Tiscali, MSN, Lycos, Wanadoo, Three, O2, Cable and Wireless in becoming a Member of the Internet Watch Foundation (IWF).

The IWF provides the UK’s only authorized internet hotline, allowing the public to report instances of illegal content online. Mydeo is happy to demonstrate its zero tolerance of illegal internet content by joining those companies who partner the IWF in combating the availability of illegal material, such as child abuse images.

Cary Marsh, Mydeo’s Co-Founder and Managing Director comments, “We are committed to helping all our customers enjoy and benefit from sharing their videos securely and safely. Working closely with partners such as the Internet Watch Foundation is an essential ingredient in building trust and confidence amongst our customers”

Peter Robbins, CEO at IWF, adds, “IWF’s partnerships with key players in the industry reflect the support from a diverse range of organisations which are all keen to play their part in combating potentially illegal online material. We embrace our new partnership with Mydeo and look forward to working with the company to help protect their services and ensure a safer online environment for their customers. Without the financial support of our members the IWF’s work could not continue and develop and Mydeo are a very welcome addition.”

With help from its partners, the IWF has reduced the amount of illegal content hosted in the UK from 18 per cent in 1997 to 0.4 per cent in 2005. Its ‘Hotline’ reporting system provides a facility for members of the public to report their exposure to illegal content online. The IWF alerts ISPs whose services are being used to host this content and passes on relevant details to Law Enforcement Agencies.

About Mydeo

Founded in 2004 by Cary Marsh and Iain Millar, Mydeo won the Research & Development Grant for Technical Innovation from the UK Department of Trade and Industry. Mydeo provides quality global streaming video hosting for home and business users. The site provides simple online tools that help users upload, pay for, and distribute videos to friends, family, customers and prospects, as well as live statistics to track how popular videos have been.

Real Business Magazine, who highlighted Mydeo as a ‘Start-up to watch in 2006’, has draw parallels with the huge success of Flickr, suggesting Mydeo is poised to do for video what Flickr has done for images.

About the Internet Watch Foundation (IWF)

The IWF is the only authorized organisation in the UK which provides an internet 'hotline' for the public to report their inadvertent exposure to illegal content online. The IWF aims to minimize the availability of potentially illegal internet content, specifically; child abuse images hosted anywhere in the world, criminally obscene content hosted in the UK, criminally racist content hosted in the UK. For more information or to report a suspect website, visit www.iwf.org.uk.

The IWF works in partnership with UK Government Departments such as the Home Office and the Department of Trade and Industry to influence initiatives and programmes developed to combat online abuse.

     Notes to Press

For previous press releases: http://www.mydeo.com/press

For further information please contact email protected from spam bots
+44(0) 7979 592 252

Mydeo uses the Limelight Networks for global storage and delivery together with secure streaming to guarantee security for Mydeo users’ content. This means that the humble home video maker can enjoy the quality and reliability of a world-leading streaming network, something they would never have been able to purchase as an individual.

Mydeo Ltd
3 Kingsmill Business Park
Kingston upon Thames
Surrey
KT1 3GZ
www.mydeo.com

The names of other companies and products mentioned herein may be the trademarks of their respective owners.

# # #

Press Contact: Paul Johnson
Company Name: MYDEO
Email: email protected from spam bots
Phone: 00447979592252
Website: http://www.mydeo.com

PRI To Expand, Tighten Grip On Media

New PRI(R) Leadership and Vision Propel Expanded Reach, Reorganization; Network Intensifies Focus on Strategic Marketing, Digital Distribution, Talent Cultivation

 

MINNEAPOLIS--(BUSINESS WIRE)--April 11, 2006--Public Radio International (PRI) announces the expansion of its precedent-setting role in public media. Under the leadership of newly appointed President and CEO Alisa Miller, the network plans to use its leadership position in digital technologies to build and strengthen cross-platform capacity on behalf of its stations, producers, partners and listeners. Meeting the strategic and operational demands of this ambitious new direction has required realigning key functions in the organization, a restructuring that is well underway with PRI management enhancements. In the new structure, PRI's mission -- to serve audiences with distinctive programming that provides information, insights and cultural experiences essential to understanding a diverse, interdependent world -- remains unchanged, as does its commitment to traditional broadcast media. What will be enhanced is PRI's focus on developing cross-platform opportunities for its affiliate stations, producers and partners to fully serve the public at the myriad intersections where consumers and content now meet.

 

"These are exciting times at PRI," says Miller. "We've always been very successful at taking risks and leading the industry in new directions; our agility and forward-looking approach have served us well. Today, given the dramatic changes that are taking place in the way people access and consume content, it's more important than ever that we stay ahead of the game. Our new direction and focus will help ensure that public media continue to grow as vibrant, essential resources for our users and that PRI's considerable assets in technology are fully leveraged."

 

Two new staff appointments will help guide the new direction. Cindy Shuman, formerly CFO of PRI subsidiary Public Interactive(R), public broadcasting's leading Web services provider, is now senior vice president of PRI Distribution and Business Development. In this role, Shuman will focus on cross platform station services and sales, new media partnerships and identifying opportunities to bring PRI's distribution and programming scale to benefit its partners. This new position capitalizes on Shuman's considerable station management and operations expertise from her tenure at Vermont Public Radio and her consulting experience at Public Radio Capitol, as well as her understanding of the strategic use of online and on-demand technology in relation to broadcast success.

 

Julia Mears, formerly director of PRI Brand Strategies and Sponsor Alliances, is now vice president of PRI Brand Management and Marketing Strategy. In this capacity, Mears will create novel, content-driven branding strategies and will manage corporate marketing activity, including marketing communications, public relations and advertising. She will also lead important strategic marketing initiatives on behalf of PRI's programming and services portfolio. She will continue to lead PRI's corporate sponsorship team with a focus on broadcast, online and new media packages, all driven by PRI's partnership-based approach to corporate underwriting and the company's abilities to leverage new technologies to benefit public media.

 

Melinda Ward is now senior vice president of PRI Content, the department that supports the work of all PRI producers.

 

Ward, Mears and Shuman assumed their new responsibilities in early April. Two additional senior management positions have been created, a controller and an executive vice president, and interviews are in progress. The reorganization will be complete in July.

 

About Public Radio International(R)
PRI is public radio's leading source for innovative programming and audio content. The Minneapolis-based network provides over 400 hours of programming each week, content that is broadcast and streamed online by its 748 public radio station affiliates nationwide, which reach 32 million listeners each week. PRI owns Public Interactive LLC, public broadcasting's leading Web services company. PRI is also the managing partner of the satellite radio company American Public Radio LLC, established with Chicago Public Radio(R), WGBH Radio Boston and WNYC, New York Public Radio(R). PRI's cultural programming is available via XM Public Radio. Its news and information programming is available via Sirius Satellite Radio.

 

PRI is known for driving innovation in public radio through partnerships with stations, independent producers, and other organizations, and for working collaboratively to pool resources and share risk, cultivate new talent and bring diverse voices and perspectives to the public airwaves. Its best known offerings include The Tavis Smiley Show, produced by Smiley Radio Properties Inc.; Open Source from PRI, produced by Open Source Media; This American Life, produced by Chicago Public Radio(R); PRI's The World, a co-production of BBC World Service, PRI, and WGBH Radio Boston; Michael Feldman's Whad'Ya Know?(R), produced by Wisconsin Public Radio; and PRI's Studio 360 with Kurt Andersen, produced by PRI and WNYC, New York Public Radio(R); as well as 24-hour program services -- Classical 24(R), produced by American Public Media(TM); and BBC World Service, produced by the British Broadcasting Corporation. For more information on PRI and its programs, visit the PRI website, pri.org.

 

Contacts
PRI, Minneapolis
Dan Jensen, 612-330-9212
djensen@pri.orgAt A Glance
Public Radio International
Source: via Business Wire
Updated  01/03/2006  by company 
Headquarters: Minneapolis, MN
Website: http://www.pri.org
CEO: Alisa Miller
Employees: 60
Organization: Non-profit

Fleetwood to Pay Elderly Retired Plaintiffs for Defective "Lemon" Motorhome

 

Riverside, Ca. Jury Unanimously Orders Fleetwood to Pay Elderly Retired Plaintiffs for Defective "Lemon" Motorhome

On Wednesday, April 5, 2006, a unanimous jury in Riverside, California ordered Fleetwood to pay damages to Bill and Juanita Adkins arising out of a defective "lemon" motorhome the couple had purchased in 1997 (Adkins v. Fleetwood Enterprises, Inc., et al., Case No. RIC 358 541).

Riverside, Ca. (PRWEB) April 11, 2006—A unanimous jury in Riverside on Wednesday, April 5, 2006, ordered Fleetwood Enterprises, Inc. and Fleetwood Motorhomes of California, Inc. to pay Bill and Juanita Adkins damages for a defective "lemon" motorhome which the Adkins purchased in 1997 (Adkins v. Fleetwood Enterprises, Inc., et al., Case No. RIC 358 541).

“The motorhome was a definite lemon. It had a lot of defects and Fleetwood never got to the bottom of fixing them,” commented the Adkins’ attorney, Robert F. Brennan, Esq. of Brennan, Wiener & Associates in La Crescenta, Ca. “The jury could have awarded a lot more damages, and Fleetwood got away lucky that it didn’t get tagged with a much larger verdict. Still, Fleetwood never offered a nickel to settle this case although the coach in had problems from the first day.”

The Adkins purchased the coach in February, 1997 from Holiday R.V. Superstores in Las Cruces, New Mexico. Although the case was filed and tried in Riverside, the Riverside judge applied New Mexico law and the federal "lemon" law because the purchase was outside of California.

“There were defects with the slide-out, the air conditioner, the toilet, the entry step, the awning, the leveling jacks…on and on,” commented Brennan. “It’s really a pity that Fleetwood sold this defective coach to elderly people who really did not have the strength or ability to deal with all of the problems. You would hope that Fleetwood would have a little more empathy for the situation. Instead, they never offered a nickel to settle the case and pushed the Adkins all the way through a three-week trial.” Bill Adkins is 77 years old and his wife is 67. They are semi-retired.

The jury’s award of approximately $5,600 in damages to the Adkins is less than what the Adkins requested from the jury, but the verdict will likely erase the large debt that the couple still owes on the motorhome. Thus, the trial result was more than worthwhile.

Brennan continued, “Obviously, the Adkins would have liked a larger award of damages, but they are happy to have won and are pleased to be in a position to successfully negotiate with the finance company which financed the coach. Right now, the finance company wants six figures from these people, and it’s simply not fair, given that the coach was a total lemon. The jury’s verdict gives the Adkins the ability to negotiate on equal footing with the finance company. Because of how hard Fleetwood fought this case, it is a definite victory for the Adkins, both against Fleetwood and against the finance company.”

About lead trial counsel Robert F. Brennan: Mr. Brennan is a principal with Brennan, Wiener and Associates in La Crescenta, CA. His firm is the leading Southern California consumer protection firm, specializing in "lemon" law, car dealer fraud, credit report damage and identity theft, wrongful and abusive debt collection and consumer protection cases generally. Mr. Brennan was honored to be selected as a 2006 Southern California "Super Lawyer" by Los Angeles Magazine.

# # #

Press Contact: Robert Brennan
Company Name: BRENNAN, WIENER & ASSOC.
Email: email protected from spam bots
Phone: 818-249-5291
Website: www.socallemonlaw.com

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Trend Hunter Tries To Trap Todays Trends

 

Trend Hunter Launches Trend Candy - Free Trend Newsletter, TrendHunter.com

TREND HUNTER™ is pleased to announce the launch of its free trend newsletter, at: www.TrendHunter.com. The newsletter features a weekly update of all the hottest new trends in Gadgets, Electronics, Pop Culture, Marketing Strategy, Modern Art, Design, and Fashion. Sign-up FREE at www.TrendHunter.com.

TORONTO, Canada – TREND HUNTER™ is pleased to announce the launch of its free trend newsletter, at: www.TrendHunter.com. The newsletter features a weekly update of all the hottest new trends in Gadgets, Electronics, Pop Culture, Marketing Strategy, Modern Art, Design, and Fashion. Sign-up FREE at www.TrendHunter.com.

Innovation and strategic advantage hinge on the ability to anticipate trends. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately shape our cultural context. Trend Hunter is a multi channel explosion of cool that caters to social leaders, industry professionals, and insatiably curious individuals.

Trend Candy is a delicious free trend newsletter with all the hottest new trends, gadgets, innovation, pop culture and marketing strategy. Trend Candy is the official newsletter of Trend Hunter Magazine (www.trendhunter.com). Visit Trend Hunter for more hot new trends

Categories include: Gadgets, Electronics, Pop Culture, Marketing Strategy, Modern Art, Design, and Fashion. Recent specials include: Ultra Luxury, Robots and Celebrity Products.

Do you crave cool? Is your curiosity insatiable? Read. Contribute. Think.

TREND HUNTER™ Magazine is a free online magazine and trend network dedicated to the obsession of trend spotting, cool hunting and innovation. The organization was founded in 2004 by Chief Trend Hunter, Jeremy Gutsche. The archives and galleries of trends represent the combined efforts of the site’s global network of Trend Hunters. Find out more by visiting Trend Hunter Magazine online at: www.TrendHunter.com.

# # #

Press Contact: Jeremy Gutsche
Company Name: TREND HUNTER MAGAZINE
Email: email protected from spam bots
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Website: www.trendhunter.com  
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Companies Empty Pockets For Blog, Podcast, RSS Advertising

 

New PQ Media Research: Blog, Podcast, RSS Advertising Grow Fastest Among Alternative Media, Surging 198% in 2005, and Forecast to Grow 145% in 2006 Study Finds Podcast Advertising Will Be Larger Than Blog Market by 2010

Combined U.S. spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm.

Stamford, Conn., April 11, 2006 – Combined spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm. But podcast advertising, nonexistent until 2004, is expected to be a larger market than blog advertising by 2010, according to Blog, Podcast and RSS Advertising Outlook, the first of five installments in PQ Media’s Alternative Media Research series. This groundbreaking series, the culmination of more than six months of primary research, is the first source to define, size and structure the burgeoning alternative media sector.

Blog advertising accounted for 81.4%, or $16.6 million, of total 2005 spending on blog, podcast and RSS advertising, collectively known as user-generated online media. But the blog segment will comprise only 39.7%, or $300.4 million, of overall expenditures in 2010. Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% to $327.0 million in 2010, when it will be a larger market than blog advertising. RSS advertising, non-existent until mid-2005, generated $650,000 in 2005.

“Blog, podcast and RSS advertising are being driven by some of the same factors boosting the growth of the overall alternative media sector: continued audience fragmentation, the perceived ineffectiveness of traditional advertising, and the elusive but coveted 18-to-34-year-old demographic,” said Patrick Quinn, president of PQ Media. “Blog, podcast and RSS advertising have demonstrated an ability to reach younger demographics as well as influentials, and the media tend to be highly engaging. These are attractive trends to brand marketers that are focused on return on investment.”

The relatively small size of these markets is an indication of the newness of the media, the lack of standard metrics and various technology issues, Quinn added. “As advertising networks become more effective, user engagement escalates, and the industry works through its technology and measurement challenges, we expect user-generated media to grow at triple-digit rates over the next five years,” said Quinn.

Technology, auto and media brands are the most active in user-generated media advertising, accounting for more than half of total advertising spending in 2005, with the food & beverage and apparel categories rounding out the top five. The technology, auto and media categories will continue to generate more than half of all advertising in 2010.

Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to Blog, Podcast and RSS Advertising Outlook. By comparison, the overall alternative media industry including, among others, markets such as branded entertainment, digital out-of-home advertising, mobile marketing and video-on-demand marketing, is projected to grow at a compound annual rate of 14.8% in the five-year period to $253.7 billion in 2010.

PQ Media’s Alternative Media Research Series will also include reports covering the overall alternative advertising and marketing industry, including all 22 alternative media segments, and the first report to size and forecast the global market for branded entertainment, among others. These publications are available solely through PQ Media’s website at www.pqmedia.com. An executive summary of Blog, Podcast and RSS Advertising Outlook is available online at http://www.pqmedia.com/blog-podcast-rss-advertising.html.

PQ Media is the world’s leading provider of alternative advertising and marketing research. The firm also delivers exclusive data and information on traditional media, including advertising, marketing services, consumer and business media, and media usage. Founded in 2002, PQ Media has two major practice areas through which we provide custom and syndicated research to brand marketers, media buyers, media companies and financial institutions. PQ Media is located at Two Stamford Landing, Suite 100, Stamford, CT 06902. Phone is 203-921-0368; Fax, 203- 921-0367; E-mail, email protected from spam bots.

Contact: Wendy Marx
Company Name: Marx Communications
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Website: www.pqmedia.com  
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About.com's Expert Videos Move To Consumer Video On-Demand Network

 

EXPO TV and ABOUT.COM Announce Expert Video Content Agreement

About.com’s expert 'how-to' videos to be featured in more than 12 million homes on Expo TV’s consumer video on-demand network.

(PRWEB) April 10, 2006 -- Expo TV ( http://www.expotv.com ) and About.com announced today that they are entering into an agreement to feature About.com video on Expo TV’s consumer television and broadband network. About.com’s informational consumer videos, previously only available online through streaming video, will be made available to all twelve million television homes served by Expo TV’s video-on-demand network, as well as be integrated online at expotv.com.

“Providing About.com’s expert Video Hosts to Expo TV’s on-demand audience is an exciting step forward for consumerism on television,” said Daphne Kwon, chief executive officer of Expo Communications. “Expo TV’s mission of providing a smart, trusted environment for viewers to learn about and purchase the best products in a particular category will be supported by About.com’s engaging, informational, how-to video content.”    

“About.com and Expo TV believe in the power of video to inform and entertain consumers in a new way,” said Scott Meyer, president and CEO of About.com. “Our agreement with Expo TV will extend the About.com brand, bringing our practical information to both the new on-demand television platform and to Expo TV’s consumer viewers.”

About.com, a Top 10 Web site with 31.3 million unique visitors in February 2006 (Nielsen/NetRatings), will contribute videos as part of Expo TV’s “expert buying guide” content. Expo TV will incorporate About.com’s high-quality informational videos on topics, such as “Shopping for a Digital Camera,” and “Choosing a Cell Phone” into their programming. The About.com videos will be included in Expo TV’s VOD marketplace in product categories, such as “House and Home,” “Beauty and Health,” “Travel” and other heavily-researched buying categories. The agreement also includes additional marketing and cross-promotion opportunities for both companies.

“Expo TV viewers online and on TV are looking to watch informative and credible product information. Offering our commerce audience this type of relevant, high quality information from such a trusted brand is exactly how Expo TV continues to build value for our consumer viewers,” said Kwon. About.com programming is expected to be available to Expo TV viewers later this month.

About Expo Communications

Expo Communications is the first video commerce destination built for an on-demand world. Featuring the best product demonstration and consumer information on video, the network is available in over 12 million television homes through partnerships with top cable providers and other multi-channel distributors, as well as on broadband at www.expotv.com. Expo provides a smart, trusted environment for viewers, offers advertisers an accountable, interactive opportunity to connect with a highly targeted consumer, and provides a turn-key multi-platform commerce destination for distributors. The company was founded and managed by a team of industry leaders, and backed by an advisory board of notable programming, advertising and financial executives. More information about the company can be found online at http://www.expotv.com.

About About.com

Founded in 1996, About.com is the leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Expo Communications Contacts:
Thi Luu, 212-905-8951

PK Network Communications Inc.
Joe Boyle, (212) 888-4700

About.com Contacts:
Stanton Crenshaw Communications
Charlotte Lederman, 646-502-3544
                   
The New York Times Company
Toby Usnik, 212-556-4425

This press release was sent on behalf of ExpoTV ( http://www.expotv.com ) by Yooter InterActive Marketing ( http://www.yooter.com )

# # #

Press Contact: Roger Wehbe
Company Name: YOOTER INTERACTIVE MARKETING
Email: email protected from spam bots
Phone: 212-888-4700
Website: http://www.expotv.com

Custom Made Promotional Things Drive Strategic Corporate Branding

 

Strategic Branding at Corporate Events - Custom Made Promotional Items

Truly effective promotion can often be attributed to a more subtle approach over risky, big-budget marketing campaigns. Nowhere is this more apparent than in the status-driven world of business conventions and similar industry gatherings.

Corporate occasions are rightly considered as prime opportunities for any business to gain recognition within the marketplace, however many companies still fail to maximise their full potential due to unstructured and often careless preparation.

The importance of strategic branding methods can not be overstated and it is an attention to detail that repeatedly prevails in determining the success of a firm's market image.

Corporate events on any scale are seen as key to the long term durability of a brand and ultimately the success of the business as a whole. By remaining visible and current in the eyes of other firms, a company is far better able to negotiate its position.

Strategies vary over time, but the application of small promotional items and corporate gifts has shown itself to be a consistent, cost-effective means of improving brand image. The potential for these items is endless with the potency of simple giveaways like enamel pin badges, key-rings, coasters and even photo frames bearing the company logo still hugely underrated.

The memento remains as a constant reminder long after the event has ended and can be an aide memoir for business opportunities. For companies who want the event visitor to have their contact details easily to hand, a desk message in the form of a PROMO-FLEX soft pvc coaster is ideal. Unlike other coasters, these can be manufactured to literally any shape and size requested. Additionally, they are flexible and can aid stress relief; non-slip, to prevent accidental spillage on those all important papers and long lasting – when they get dirty, just pop them in the dishwasher and they come up like new.

Other corporate gifts such as customised jewellery offer further opportunity to display the prestige of a business especially if care is taken in choosing the right packaging in which to present them. Such gifts can act as an everyday reminder to clients and provide more steadfast brand visibility compared with expensive and often fleeting alternatives.

Security, particularly at large events, can be a problem. Delegates and staff wearing bespoke printed or woven lanyards with pass details attached or personalised name badges are easily identified and the security risk is reduced. We can produce all of your badging needs – lanyards, passes and personalised name badges.

Pinbadge is Europe's premier supplier of custom made promotional items including badges, lapel pins, key chains and corporate jewellery.

For more information regarding the potential of promotional gifts and branding opportunities visit www.pinbadge.com or, for PROMO-FLEX soft pvc items, visit www.promoflex.co.uk.

Contact: Paul Barrow
Company Name: Pinbadge Ltd
Email: email protected from spam bots
Phone: 44 0 1902 326460
Website: www.pinbadge.com

Casino Gaming Revenues Expected To Reach Over $100 Billion

Casino Growth through Mergers and Acquisitions, Property Development, Wireless and Online Technology

 

GamingIndustryStocks.com Reviews Revenue Building Strategies from Harrah’s Entertainment, Boyd Gaming, Shuffle Master, and MGN Technologies

 

[ClickPress, Thu Apr 06 2006] www.GamingIndustryStocks.com (GIS) an investor and industry news portal for the gaming sector, presents a feature entitled Casino Strategies for Growth, a review on revenue building strategies within the casino and entertainment industry. Companies in this arena are looking both domestically and internationally for continued growth through various channels such as new and existing property development, consolidation strategies as well as technology and programs to improve the overall gaming experience. Casino and entertainment companies Boyd Gaming, Harrah’s Entertainment, and gaming technology firms MGN Technologies and Shuffle Master look to a combination of revenue generating strategies to reach their growth expectations.

 

Worldwide casino gaming revenues are expected to reach over $100 billion in 2009, according to a report by PricewaterhouseCoopers. A key driver of growth for many casinos entails the continued development of new and existing properties in both domestic and foreign markets. Boyd Gaming’s (NYSE: BYD), Rob Stillwell, Vice President Corporate Communications explains, “At any given time we are expanding our existing product portfolio, and building completely brand new products.”

 

Harrah's Entertainment Inc. looks to the identification and entrance into new markets as a key component of their growth strategy according to spokesman David Strow, “Harrah’s is primarily internationally focused which they see representing the largest growth channel. Currently Harrah’s is pursuing bids in countries such as the Bahamas, Spain, Slovenia, with our largest proposal planned for Singapore.”

 

Increasing revenue from existing customers and growing this base to new levels is a priority among many casinos. Mark Jensen, CEO of MGN Technologies (OTCBB: MGNLF) describes their efforts to enable new directions for casinos, “We offer a turnkey online marketing program to land-based casinos to generate new customers and retain existing customers. We use branded online and mobile games as the draw for players. We brand online and mobile casino games such as slots and poker with the casino’s brand and build an online marketing strategy around the new gaming site.”

 

Looking towards innovation in alternative content delivery systems as a driver to further growth is Shuffle Master Inc. (NASDAQ: SHFL), “In the future we feel wireless gaming will be a very important growth driver as an alternative content delivery system providing both the casino and player with benefits that are not currently available on a live game,” explains Kirsten Clark, Shuffle Master’s Director of Marketing.

 

To Read Casino Strategies for Growth in Full Click Here: http://www.GamingIndustryStocks.com/Articles/Casino_Strategy.asp

 

www.GamingIndustryStocks.com (GIS), a portal within the InvestorIdeas.com content umbrella, does not make recommendations, but offers a unique free information portal to research news, articles, interviews and a growing list of participating public companies in the gaming industry. GIS is also available in Chinese: http://www.GamingIndustryStocks.com/GIS_CN/

 

Gaming Industry Portal Sponsor: (GIS is compensated by MGN Technologies as disclosed in disclaimer.)

 

MGN Technologies, Inc. d.b.a Mobile Gaming Now. (OTCBB: MGNLF) is a gaming software developer and marketer focused on the online and mobile casino gaming market. The Company operates its own gaming sites as well as licenses its gaming platform to strategic partners. Players can play for free, play for prizes or play for money. For More Info: http://www.gamingindustrystocks.com/CO/MGNLF/Default.asp

 

Additional Investor Research Resources:
Our Current List of Gaming Industry Stocks: http://www.gamingindustrystocks.com/GIS/Stock_List.asp

 

Our GamingIndustryStocks.com Blog: http://GamingIndustryStocks.blogspot.com/

 

Investorideas.com Disclaimer: www.InvestorIdeas.com/About/Disclaimer.asp. Our sites do not make recommendations, but offer information portals to research news, articles, stock lists and recent research. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. We attempt to research thoroughly, but we offer no guarantees as to the accuracy of information presented. All Information relating to featured companies is sourced from public documents and/ or the companies themselves and is not the opinion of our web sites. MGN Technologies, Inc. d.b.a Mobile Gaming Now (OTCBB: MGNLF) pays four thousand dollars per month, plus a one-time five thousand dollars equivalent in shares.

 

For more information contact:
Dawn Van Zant 800.665.0411
Ann-Marie Fleming 866.725.2554
Email: dvanzant@investorideas.com, or afleming@investorideas.com

 

Web Site: www.InvestorIdeas.com

 

Source: GamingIndustryStocks.com, Boyd Gaming, MGN Technologies, Shuffle Master

 

Company: GamingIndustryStocks.com
Contact Name: Anne-Marie Fleming
Contact Email: afleming@investorideas.com
Contact Phone: 866-725-2554 

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MySpace Web Sites Offered At Insane Prices

 

MySpace Editor Surge: Rich Young Webmasters

The MySpace phenomenon has allowed Webmasters to net over $1,000,000 per year in less than four months.

(PRWEB) April 7, 2006 -- MySpace, a social networking phenomenon, has opened up many opportunities for Webmasters as young as 18 years old. Alexa, a Web site traffic analyzer has consistently ranked MySpace in the top ten worldwide ranking. This volume has caused the demand for MySpace profile editor Web sites to explode.

Young Webmasters have taken this opportunity to monetize that traffic and open up revenue channels on a whole new level. Zobbler.com, a Web site of only three months of age, is up for sale on BuySellWebsite.com for $785,000. MySpaceSupport.com, six months old, was previously listed for over $1,000,000. These Web sites earn money through advertising mediums such as Google Adsense and Yahoo Publisher Network each time a user clicks on an ad.

While it seems like these sites are popping up left and right, the amount of users seeking such resources is much greater and can yield high traffic and revenue income for Web masters. "I had my site up for just a few days and I was already receiving thousands of hits. It's simply a way for me to make some extra cash, but the money coming in is much more than I expected" says MySpaceGrill.com owner - 21 years old.

Todays young Webmasters are tomorrow's innovators. Something as simple as a profile editor Web site has allowed these youngsters a solid income flow that can be used for future Web sites and ventures, but how long will this last? It is only time before MySpace itself offers such a service which could cause the ultimate demise to the hundreds of MySpace profile editor sites.

###

Press Contact: Jason Rodriguez
Company Name:
Email: email protected from spam bots
Phone: 8054485050
Website:

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Smash: Tennis Magazine Not Broken

Smash

 

by Larry Dobrow, Friday, April 7, 2006
TENNIS DEMANDS OF ITS players etiquette usually associated with finishing school. It imposes attire requirements more stringent than those of Vegas nightclubs. It includes the word "love" in its scoring. Tennis: it's EXTREME.

 

Or so the folks behind Smash would have you believe. Announcing on its cover the onset of a "tennis revolution," the mag takes more of its cues from MTV than from the sport's traditionally understated publications. Readers get a "Cribs"-like visit to the trophy-strewn home of the Bryan brothers, a "House of Style"-ish Miami fashion spread, and fresh-from-the-red-carpet snapshots of players intermingling with "Total Request Live" mainstays like Lindsay Lohan. But for the puzzling absence of Downtown Julie Brown playing air guitar on a vintage ceramic-graphite Donnay, you'd wonder what kind of sport/celebrity miasma you've wandered into.

 

This may be a spectacularly misguided approach in theory, but it works considerably better in execution. For all its dopiness (a bottom-of-the-page crawl detailing Andy Roddick's Starbucks faves) and force-fed attitude ("Editor's Babble," rather than "From the Editor's Desk" or something similarly harmless), Smash attempts to do something different--a laudable goal in itself, given the by-the-numbers construction of most sports titles targeting younger athletes.

 

In places, the Spring 2006 issue succeeds independent of its attitude and approach. Especially on the design front, Smash aces the competition ("aces"... get it? get it? whoo! tennis! yeah!). Pop-arty illustrations inject personality into the didactic "Into the Zone" section, while a coat-of-arms motif adds graphic luster to the profile on Scot next-big-thing Andy Murray. The mag also pushes the envelope a bit with its photo selections, including one that would appear to feature Murray puking forth a veritable river of Gatorade.

 

Despite a title more commonly associated with Wayne's World and street hockey, the front-of-book "Game On" section offers a lively fusion of celebrity-magazine staples and jockish blather. An item on supposed "punk tennis" practitioner name-drops Johnny Ramone; Olympic dud Bode Miller checks in with a few out-of-character respectful nods to Pete Sampras. One of the section's few straight-faced items, however, proves its sharpest: a savvy "How to Get Sponsored" primer for young players.

 

Elsewhere, the Spring 2006 issue's quirky content choices alternately surprise and entertain. As an old-school twerp weaned on Lendl and Wilander, I dig the circa-1972 "Back in the Day" shot of Ilie Nastase (didn't he have a quaint nickname, like "Nasty" or "Batshit Insane Ill-Mannered Romanian Guy" or something?) surrounded by a gaggle of female fans. The "Five on the Verge" mini-profiles offer similar color, striving for more than the usual coach/publicist-approved fluff.

 

Smash doesn't work quite as well when it downshifts into more traditional fare. "Marat Safin Uncensored" comes across as considerably less edgy and amusing than its title implies, plus a few well-chosen sidebars (scholarship stats, a quickie piece on the lost post-Katrina season of Tulane's tennis teams) can't enliven the otherwise plodding guide to college tennis.

 

The occasional attempts at lad-mag humor, especially in the "Smash 15" collection of pleasantries and potshots, arrive stillborn ("05: Sorry, we don't have a No. 5. We're taking an injury timeout--writer's cramp, or something."). Devoting fewer pages to actual tennis gear than to fashion/technology chaff would appear to compromise the mag's ostensible tennis-first mission. And a note to sports editors of the world: nobody cares what happens to be blaring from players' iPods--or from anybody's iPod, really, save for Elvis Costello's.

 

Finally, while everybody sure likes to ogle blonde-n-purty Maria Sharapova, Smash really needs to get a grip on its Maria fixation. The "Maria's Pages" collection of photos and observations ("elephants are amazing and friendly") elicits little more than unintended giggles. Speaking of which, I'll give ten bucks to the first person who can come up with a clever G-rated caption for the "Photo Ops" shot of Sharapova with Uma Thurman. Myself, I couldn't even get down into PG-13 territory.

 

When I grabbed Smash off the newsstand, I figured that its daffy extreme-tennis blueprint would provide easy fodder for a Magazine Rack bludgeoning. As it turns out, the mag's backers may be onto something with the youth/sport/celebrity mix. I suppose we'll know for sure if a host of similarly punchy hockey and golf titles make their way onto newsstands in the months ahead.

 

Larry Dobrow is a Contributing Writer.

 

Magazine Rack for Friday, April 7, 2006:
http://publications.mediapost.com/index.cfm
?fuseaction=Articles.showArticle&art_aid=41972

 

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Direct Marketing Consultant Gets $800.00 an hour

 

Information Products Then and Now: A Look at the Evolution of an Industry

The Death of the Information Products Business Part Two.

Lake Worth, FL (PRWEB) April 7, 2006 -- As stated previously in The Death of the Information Products Business, there is a new wind blowing on the horizon and Dan S. Kennedy*, as always, gives his prediction so poignantly in “The Death of the Information Marketing Business’ part one.

The consensus of part one being, technology has made it clear that theft and piracy is here to stay*. Part two continues to address this problem, with solutions and logic.

The daring few caught and sued out of existence, will only be minuscule to the ever-growing global challenge.

One combat strategy being products are no longer, the front-end focus, but included in promotion, integrated event sales, give-a ways and so on.

For many, this will be a hard pill to swallow, and they will ignore this fact, this threat, until it is too late.

A question to ask, are entrepreneurs getting lazy?

With education and information products becoming more difficult to sell, quote "we must find ways to deliver 'value' without requiring 'work’ and implementation. This means the 'value' is either ethereal, such as the overall experience of being at an event, the satisfying nature of being part of something, fraternity, general mental stimulation, a supportive environment, and, importantly, entertainment and/or actual services where implementation and results are provided, such as newsletters, mailing campaigns, web sites, etc." end quote by Dan S. Kennedy

Information entrepreneurs must now evolve from being enraged to correcting their strategies.

Dan S. Kennedy began to implement or practice what he preaches some time ago as he witnessed this 'new wind blowing.'

Part two in the Death Series is another attempt for a Heads Up, a life-saver as it were saving many good people and their free enterprising 'ways of life.'

The full report
*According to the Recording Industry Association of America ‘Each year, the industry loses about $4.2 billion to piracy worldwide.' Webopedia.com notes ‘software piracy is all but impossible to stop’ and information of any medium is about the same.

*Dan S. Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. In the last few years, he has worked hands-on with clients in 68 different businesses, industries and sales fields, at fees starting at $800.00 an hour.

His methods transfer easily from one to the other. Entrepreneur Magazine says he has "at least 101 moneymaking ideas for any business owner" -- but 'idea' is really a misnomer; Dan is relentless about providing only proven, practical, usable action strategies.

As a consultant, Dan applies his "marketing wizardry" and moves with remarkable ease from one field to the next -- proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging.

# # #

Press Contact: David Powell
Company Name: SUCCESSSHOPPINGMALL.COM
Email: email protected from spam bots
Phone: 561 586 9213
Website: http://www.SuccessShoppingMall.com

Southern Living Magazine

Southern Living

 

by Larry Dobrow, Thursday, April 6, 2006
MORE OFTEN THAN NOT, magazine redesigns are an exercise in futility. Brighter colors, larger photos, a few extra sidebars... isn't this pretty much the publishing equivalent of throwing the same exact ingredients into a stew, but in a slightly different order? If you really want to get readers to pay more attention, I suggest incentivizing them with a free Mr. Coffee doohickey, like banks used to do.

 

With its April issue, Southern Living becomes the latest title to cruise on down redesign boulevard, though the mag refers to the exercise as a mere "freshening [of] its graphic design." They seem quite eager to yap about it, as witnessed by a before-and-after package that landed with a muted thump upon my doorstep. It contained the usual breathlessly worded press release ("dynamic content," "exquisite recipes," etc.) and copies of both the April 2005 and April 2006 issues. However, it also contained an exquisitely appended guide to the April 2005 issue, appointed with not one, not two, but eight purple post-it notes. Ooh, catchy colors. I find myself drawn to them like a moth to the flame, or a Marlon Brando to the ham-and-cheese.

 

Ignoring the obvious question--why the person in charge would specifically call my attention to the 2005 issue, rather than the freshened-up 2006 one--I figured this represented a primo opportunity to test my magazine-redesigns-are-bunk theory. Hence the following post-it-note-by-post-it-note comparison of Southern Living circa April 2005 and Southern Living circa April 2006.

 

Purple post-it note one: The "Features" table-of-contents page: The 2006 edition boasts a slightly narrower font, plus the "On Our Cover" blurb finds itself freed from the tyranny of a green box. The photo layout and sizing remains about the same. Advantage: none.

 

Purple post-it note two: The "Contents" table-of-contents page: The bricky travel/gardens/homes/foods story listing survives the facelift, as does the photo motif: both issues contain shots of a water-themed travel scene, flowers, an entrée and a home interior. The 2006 edition spreads the four photos out, as opposed to stacking them down the left side of the page. As Keanu Reeves once famously opined, "Whoa." Advantage: none.

 

Purple post-it note three: "Food Finds": 2006 adds visually catchy mini-headlines, plus an extra stamp-sized photo. 2005's sidebar boasts a yellowish background tint; 2006 goes with orange. My colorblind dad would have some serious, serious issues with this decision. Advantage: none.

 

Purple post-it note four: "Garden Letters": "Editor's Notebook" has been redubbed "According to Steve" and relocated from the top to the bottom-righthand corner of the page. I'm not sure why this merited a post-it note. Maybe I'm supposed to be paying attention to the Mr. Goodwrench ad on the other side of the page? Advantage: none.

 

Purple post-it note five: the "Come Home and Relax" feature: For the sake of this exercise, I'll compare this with the 2006 version's "Fresh, Breezy Style" piece. The latter boasts fewer and slightly larger pictures, plus a "Get This Style" box o' tips. Both feature clunky, non-involving leads ("Great design stands the test of time, as showcased by this home that has survived many storms since it was built in the 1840s" versus "Choose the right location, and you don't have to forego a great garden when you build a home at the beach"). Design-wise, each story draws attention to a single word in its title: 2005 uses a scripty font for "Relax," while 2006 goes the italicized route for "Breezy." I get paid to notice these things. Advantage: none.

 

Purple post-it note six: "Decorating Step-By-Step": Welcome mats or galvanized buckets--choose your poison. 2006's modular photo layout, however, is unquestionably, indubitably more pleasing to the untrained eye. Huzzah! We have a winner! High-fives all around! Advantage: 2006.

 

Purple post-it note seven: "From Our Kitchen": 2006 features more color, an extra teensy photo and less text. I'm getting bored now. Advantage: none.

 

Purple post-it note eight: "Healthy & Light": Gustatory snob that I am, I prefer 2005's penne with butternut squash sauce to 2006's rosemary green beans with lemon rind and some other junk. Graphically, 2006 doesn't cram every inch of space with words words words everywhere, though 2005's "Making Smart Choices" box is missed. Advantage: 2006.

 

Wow--talk about a barn burner. The freshened-up 2006 Southern Living triumphs over the 2005 version by a staggering margin of two wins to none, with six ties... and my redesigns-don't-add-diddly theory withstands one of the most rigorous challenges in the recent history of comparison shopping. So there you have it. Thanks for playing along at home. Good night, and good luck.

 

Larry Dobrow is a Contributing Writer.

 

Magazine Rack for Thursday, April 6, 2006: http://publications.mediapost.com/

 

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Target Wants to Drop Shorts

 

Target Brands Attempts to Drop 'Ultimate Boxer's' Shorts

Target is attempting to knock out the trademark of a Maryland boxer shorts manufacturer.

BALTIMORE, MD (PRWEB) April 6, 2006 --When a small start-up company selling boxer shorts is contacted by a major department store with 1,400 stores in 47 states, the possibilities can be very exciting.

That's not the case for Ultimate Boxer, a small company located in Baltimore that manufactures and sells it patented men's boxer shorts under the federally-trademarked brand, Ultimate Boxer®.

Target Brands, a division of Target Corporation, has filed a petition to cancel (#92044899) against Ultimate Boxer. According to the petition, Target Brands states that it has used the term “Ultimate” in connection with clothing goods including “Ultimate Polo,” “Ultimate Tee,” and “Ultimate Khaki” in advertising distributed on or about February 2005.

"I submitted the trademark ‘Ultimate Boxer’ with the United States Trademark and Patent Office in 2002 and received the rights to the trademark the following year," said Max Hernandez, owner of Ultimate Boxer. "I was completely shocked to receive a document in the mail stating that Target Brands was trying to get rid of my trademark."

Attempting to cancel a trademark registration is “a way for the big guy to push the little guy with previous use out,” said Mike Oliver, a member of the Maryland Intellectual Property Law firm of Bowie and Jensen LLC. “It’s a ‘super aggressive’ way to try to overwhelm a smaller company with court fees and paperwork in hopes they will abandon the trademark or run out of money.”

Mr. Hernandez stated he will continue to defend his rights against Target.

About Ultimate Boxer:
Ultimate Boxer is a boxer shorts manufacturer located in Baltimore. The company sells its innovative “gap-proof” patented boxer shorts under the brands Ultimate Boxer and How Ya Hangin?

Contact:
Max Hernandez, owner
Ultimate Boxer
410-832-5889
http://www.ultimateboxer.com
http://www.howyahangin.com

# # #

Press Contact: Max Hernandez
Company Name: Ultimate Boxer
Email: email protected from spam bots
Phone: 410-832-5889
Website: http://www.ultimateboxer.com

---

 [ Editor's comments: Those can compete, do. Those that can't, sue. (hris ]

 

Cost-Per-Action Advertising Network Increses Staff By One

 

Jeff Maulden, Formerly of Dailey & Associates, Joins REVShare Ad Sales Team As Company Growth Continues

REVShare, television’s largest Cost-per-Action advertising network with over 1000 media properties, today named Jeff Maulden as a new member of the Ad Sales Team. Maulden was recruited from Dailey & Associates in Los Angeles where he was management account supervisor. Dailey is a major advertising agency and part of the InterPublic Group, a global marketing communications and marketing services company. Maulden will be focusing on maximizing ad sales delivery to the REVShare 1000+ Network by developing new accounts, creating strategic agency alliances and other alternative advertising agendas.

Temecula, CA (PRWEB) April 6, 2006 -- REVShare, television’s largest Cost-per-Action advertising network with over 1000 media properties, today named Jeff Maulden as a new member of the Ad Sales Team. Maulden was recruited from Dailey & Associates in Los Angeles where he was management account supervisor. Dailey is a major advertising agency and part of the InterPublic Group, a global marketing communications and marketing services company. Maulden will be focusing on maximizing ad sales delivery to the REVShare 1000+ Network by developing new accounts, creating strategic agency alliances and other alternative advertising agendas.

“With over 9 years of marketing, strategic planning, client management, Internet and business communications experience on the agency side, Jeff is a bona fide advertising pro, and consistently demonstrates stellar strategic thinking and fiduciary accountabilities with every project he undertakes,” said Joseph Gray, CEO and Founder of REVShare.
“He clearly understands the importance of television advertising and branding, and how it can play a pivotal role both in meeting a client’s immediate goals and in helping them achieve long-term success,” Gray added.

Prior to joining REVShare Jeff was a business development and client services account director for five years, focusing primarily in the travel, leisure and sports industries. From 2001-2005, he was vice president account director at Kaiser Marketing, based in Los Angeles, handling the Norwegian Cruise Line account. From there, he went on to supervise the MacGregor Golf account at Dailey & Associates before recently joining REVShare. Maulden has provided his management and advertising expertise on a variety of accounts including MacGregor Golf, Norwegian Cruise Line and Southern California Edison.

Jeff has a B.A. in Communications, with an emphasis in Broadcast and Advertising, from Washington State University. He is also a graduate of the prestigious Grey Worldwide Account Training Program, where he learned the world of advertising inside and out by spending time in every department from broadcast production to billing. Jeff can be reached at 800-819-9945, ext. 425.

About REVShare:
REVShare has specialized in Cost-per-Action television advertising since 1989. The company has relationships with more than 1,000 local market television stations, cable systems, syndicators and networks, which are willing to provide television time on a results basis. With a customer-oriented team, proven client results, marketing know-how and state-of-the art technology REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity. Early adopters of REVShare’s model will have exclusive access to a technology-driven metrics approach that will work with evolving new media opportunities such as video over fiber, interactive television, ad-supported video-on-demand and Internet video.

For more information on REVShare, please contact Alain Jourdier, vice president, marketing and communications: 1-800-819-9945, ext. 485.

###

Press Contact: Alain Jourdier
Company Name: MARKETINGDRIVEN.COM
Email: email protected from spam bots
Phone: 800-819-9945
Website: www.revshare.com

Oprah's Great American Debt Diet

 

Search and The Power of Oprah

We all know how Oprah can turn a book into a best seller, but how does Oprah impact how we search? On February 17th, we found out when Oprah announced her Great American Debt Diet and brought the phrase “debt diet” into the English language in just a few hours.

Orlando, FL (PRWEB) April 5, 2006 -- We all know how Oprah can turn a book into a best seller, but how does Oprah impact how we search? On February 17th, we found out when Oprah announced her Great American Debt Diet and brought the phrase “debt diet” into the English language in just a few hours.

Debt diet, which is controlling your debt by reducing spending and better managing your money, is a special series that Oprah has put together. Two shows aired in February on the 17th and 24th and this resulted in a dramatic increase in searches for debt diet.

Using Yahoo’s Keyword Selector Tool, demand for debt diet terms went from 120 in January to over 9,500 search queries in February. Popular debt diet search phrases included debt diet, Oprah debt diet and great American debt diet.

There are few times in recent history that you can see how 1 person, Oprah, and two one hour shows in one month can impact online search and basically create a new keyword phrase. Oprah took debt diet, which was used in less than 400 searches across the entire web in January and by the end of the February more than 20,000 people had searched for this phrase. The impact does not end there.

Searches for debt diet increased, advertisers started bidding on this term, news articles and blogs have been written about it and web pages were created to inform people about going on a debt diet and to attract users to financial businesses and services.

We expect the term debt diet, will be very strong over the next few months as it is a continuing series for Oprah and an important issue that needs to be addressed. As the buzz grows around the term and people have success reducing debt, this phrase could ingrain itself in the English language for years and the popularity bounce will be traced back to Oprah and February 17th, when she challenged us to go on a debt diet.

While some business have already seen the opportunity this keyword phrase presents, many debt relief and financial planning companies don’t know the term “debt diet” even exists. As far as search goes, it wasn’t even a keyword phrase of interest in January, but in only a few days in February it made it’s mark and March is likely to show more than 50,000 search queries across the web in March.

The internet is in constant change and impacted greatly by movies and news, but now we see how Oprah impacts search and in less than a month takes a boring keyword phrase “debt diet”and turns it into one of the hottest keyword phrases around.

About the Author:
Russell Troutman has been providing SEO, SEM and Internet Marketing Consulting services for Sales & Marketing Technologies for over 8 years. He has worked with more than 350 businesses during that time.

Contact:

Russell Troutman
Internet Marketing Manager
Sales & Marketing Technologies
www.smtusa.com

# # #

Press Contact: Russell Troutman
Company Name: Sales & Marketing Technologies
Email: email protected from spam bots
Phone: 407-682-2222
Website: www.smtusa.com

Complex Magazine

Complex

by Tobi Elkin

Wednesday, April 5, 2006 - AT A TIME WHEN magazines and the entire print world are supposedly dying a slow, painful death, Complex magazine, a jam-packed, visually-laden affair, appears to be thriving and having fun doing so.

The magazine, four years old as of the April/May 2006 issue, is basically a style/lifestyle guide for urban and definitely hip 18-to-34-year-old males who appreciate the hip-hop/rap ethos and everything that goes along with it. The magazine, founded by designer/mogul Marc Ecko, is built on the flip book model--on one side, there is a celebrity-driven cover; on the other side, there's, typically, airbrushed sex kittens in various poses inviting readers into the mag's shopping guide.

Overall, the design-driven pub features tons of quick-hit Q&A-style interviews, edgy and imaginative fashion shoots filled with the high-fashion t-shirts, jackets, and other apparel, recommendations on how to pull it all together, and all the latest and greatest consumer technologies, cars, accessories, and, oh yeah, sneakers.

Sneakers is the operative word here; sneaks are elevated to a rare art form in Complex. Yes, sneakers are curated to near flawless perfection categorized by brand, history, personality, and style,as if they were human, which leads us to wonder, are they? Go, sneakers!

Complex was the first U.S. magazine to create a shopping guide for men, says Richard A. Martin, the magazine's editor-in-chief. Martin joined the title at launch in 2002. The idea of positioning the book as a shopping guide for men was Ecko's, says Martin: "Guys like to shop, they need to shop, but they don't like to admit it, so we designed the magazine to have a shopping element to it to lure the guys in."

The shopping guide portion of the mag's April/May issue features, surprise, more sneakers: sneaker ads, sneaker spreads, and a great section titled "Addicted," with all kinds of style reconnaissance ranging from Japanese tailored jackets, handknotted rugs, style Q&As, and compilations of key looks.

The April/May issue also features a section dubbed "Complex Individuals" with profiles, or rather Q&As, with such iconoclasts as Hiroshi Fujiwara, designer of Japanese footwear (he's 40, by the way); Houston rap legend Pimp C; DJ A-Trak; SoCal boutique owner Andrew Lee; "Alpha Dog" star Emile Hirsch; the comic book duo Joshua and Jonathan Luna; and Baltimore-based rapper Travis "Bossman" Holifield.

The April/May feature well boasts an interview with a post-rehab, rather beefy Eminem, as one of my colleagues noted. But the crowning glory of the issue is, you guessed it, "101 Things You Didn't Know About Sneakers," an all-important, all-knowing guide to sneaker culture. The guide is filled with all kinds of arcane trivia. Take bits like No. 1: The earliest reference to "sneaks" appeared in 1873 in the book In Strange Company; No 25: Sneakers took a starring role in the 1961 film "The Absent-Minded Professor;" No. 45: Graphic design student Carolyn Davidson designed the Nike Swoosh in 1971; and No. 85: Etnies made the first pro-model skate shoe. The only possible conclusion I can draw: I seriously need to bone up on sneaker trivia.

The pub's Web site is also "new and improved," according to a house ad for complex.com in the April/May issue. The site is touted as a destination for the latest news and information about new brands and product launches, offering behind-the-scenes footage from magazine photo shoots and cover stories (an excellent idea that we've seen elsewhere, for example on Vogue's Style.com), special promotions and giveaways, blogs from designers, artists, and "style icons," and a music jukebox with the magazine's top picks.

The current issue also features an interview with actress Olivia Wilde, who played Mischa Barton's lesbian love interest on "The O.C." for about two seconds. She apparently has a hot sex scene in the forthcoming "Alpha Dog" with, who else, Emile Hirsch, who also appears in the mag.

Referring to GQ and Details, Martin says: "They're still great for their audience but there isn't something for this new class of guys who are in a style evolution." Martin says this new breed goes to college dreaming up clothing companies. "Style is part of their American dream," he adds.

Of Complex readers, Martin says: "We really reflect American culture in terms of its generational lines, rather than class or race lines. This generation of guys grew up with friends that were Latin, black, Asian, and white. They accept race better than any generation before us."

While the mag's readers also check out Mass Appeal, The Fader, The Source, and DoubleXL, Martin sees these as primarily downtown, young trendsetter pubs that might not exist without a New York and Los Angeles reader base. Complex, on the other hand, has a more national--even international--appeal.

"Guys care about what they wear. Whether they're on a farm in Iowa, in a hip-hop group in San Francisco, or are dentists in Dallas, they want to know what's cool," Martin observes.

The magazine boasts a rate base of 330,000, its fifth increase since launching at 275,000. A redesign, which Martin spearheaded, has been ongoing for the last few months. When the April/May issue hits streets on April 11, readers hopefully will find a cleaner, easier-to-access look and feel, with graphic/type treatments now more prevalent than icons.


Tobi Elkin is Executive Editor, MediaPost.

Magazine Rack for Wednesday, April 5, 2006: http://publications.mediapost.com/
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Overnight Repair Service for Sony PSP Game and Media Players

 

TechRestore, Inc. Launches Overnight Repair Service for Sony PSP Game and Media Players

TechRestore, Inc. announced today that they have begun offering overnight repairs and upgrades for Sony PSP portable gaming systems and media players. The PSP-Restore service expands on the success of TechRestore's wildly popular overnight services for PowerBooks, iBooks, PC Laptops and iPods.

Concord, CA (PRWEB) April 5, 2006 -- TechRestore, Inc. announced today that they have begun offering overnight repairs and upgrades for Sony PSP portable gaming systems and media players. The PSP-Restore service expands on the success of TechRestore's wildly popular overnight services for PowerBooks, iBooks, PC Laptops and iPods.

“Sony PSP owners now have access to the fastest and most reliable repair service on the planet,” said Shannon Jean, Founder and President of TechRestore. “PSP-Restore brings a much needed and trusted resource to the PSP community.”

The new PSP-Restore service offers worldwide service with local pickup from locations throughout the Continental United States. Customers who elect local pickup have their PSP picked up at their door via overnight courier and brought back to TechRestore where repairs are completed within 24-hours. Repaired PSP systems carry TechRestore's exclusive 6-month warranty against defects.

PSP-Restore services start at just $29 and our menu includes LCD screen replacement, repairs of optical drives, motherboards, game controllers, power ports, joysticks, case parts and more.

“The PSP is an incredible device for gaming, videos, photos and music,” said Jean. “PSP-Restore has been very well received by our customers and we are excited about adding the new service to our core business of overnight mobile product repairs.”

Learn more about the PSP-Restore PSP repair service here:
http://techrestore.com/psp

About TechRestore:
Created out of a passion for the products we sell and service, TechRestore brings together an unmatched repair and product expertise team to provide sales and support for portable electronics devices such as PowerBook and iBook computers, PC Laptops, iPods, Sony PSP and more. With more than 20-years of experience providing solutions for our customers, we’ve still kept our sense of wonder about how fortunate we are to work with these fantastic products and people each day. TechRestore customers can rest assured that while their products may fail them, TechRestore never will.

Contact Information
Shannon Jean
TechRestore, Inc.
925-689-9488
http://techrestore.com

###

Press Contact: Shannon Jean
Company Name: TECHRESTORE, INC.
Email: email protected from spam bots
Phone: 925-689-9488
Website: http://techrestore.com/psp

Hosting Provider Chosen for 2006 Miss Universe, Miss USA, and Miss Teen USA Competitions

 

RIS Technology Selected by Miss Universe Organization to Host Website for 2006 Miss Universe®, Miss USA® and Miss Teen USA® Competitions

RIS Technology, Inc., a growing Los Angeles-based Internet hosting company, announced today that they have signed a multi-year agreement with the Miss Universe Organization, producers of the Miss Universe®, Miss USA® and Miss Teen USA® Competitions.

Los Angeles, CA (PRWEB) April 5, 2006 -- RIS Technology, Inc., a growing Los Angeles-based Internet hosting company, announced today that they have signed a multi-year agreement with the Miss Universe Organization, producers of the Miss Universe®, Miss USA® and Miss Teen USA® Competitions.

“We found that the combination of RIS’ expertise and experience in hosting large scale media events and their excellent customer service very attractive.” said Paula M. Shugart, President of the Miss Universe Organization. “We were impressed by RIS’ reliable infrastructure, and are confident that we won’t have to worry about scalability and performance during our upcoming telecasts.”

RIS provides the Miss Universe Organization a managed event hosting solution that combines the RIS’ high-availability hosting platform with dynamic server capacity and global content distribution. All of the components in the solution are fully redundant and performance optimized, from the enterprise quality servers to the fully meshed network, load balancers, and security devices.

“We have lots of experience hosting websites for large scale media events where flash traffic would cripple normal hosting configurations.” says Nate Johnson, RIS’ Chief Technology Officer. “We combine our high availability network with dynamic server capacity and global content distribution to allow organizations to handle 300 to 400 times the amount of traffic they might see on a normal day.”

RIS’ has become a leading event web hosting provider, servicing high profile clients such as the Hollywood Foreign Press (Golden Globes) and The Recording Academy (Grammy’s). By utilizing multiple, dynamically scaled web-servers and a world-wide content distribution service, RIS ensures that their customers sites perform optimally throughout the telecasts. Additionally, RIS’ active traffic reporting system will allow the Miss Universe Organization to monitor the site performance in real time and to verify world wide availability.

About RIS Technology Inc.
RIS (Reliable Internet Systems) Technology provides high-quality custom hosting solutions through a robust, redundant network infrastructure and top of the line equipment. This base provides for a scalable, secure, and reliable Internet application hosting environment. Their personal approach is really what differentiates RIS from other hosting companies. RIS’ attention to detail, ability to customize, and the desire to understand their clients’ business and presence on the Internet continues to build on the company’s success.


About Miss Universe Organization
The Miss Universe Organization, producers of the Miss Universe®, Miss USA® and Miss Teen USA® Pageants, are a Donald J. Trump and National Broadcasting Company, Inc. (NBC) partnership.

# # #

Press Contact: Luci Kwak
Company Name: RIS TECHNOLOGY, INC.
Email: email protected from spam bots
Phone: 213-840-6654
Website: www.ristech.net

First European Poker Championship

Everest Poker Launches Its First European Poker Championship

 

The international poker site is launching a series of free live and online poker tournaments throughout Europe open to all skill levels

 

[ClickPress, Mon Apr 03 2006] Everestpoker.com, a site dedicated to the international poker playing community, announces the launch of the Everest Poker European Championship, a series of free roll live and online poker tournaments run locally throughout Europe open to all levels of players.

 

Since its inception, Everest Poker has taken an active role in the European poker community by creating the first online poker room to be fully localised in 11 languages with 24/7 customer support in 15 languages. Following the increase in popularity of live and online poker, and the success of Everest Poker’s partnership with local European tournaments such as the German Poker Tour 2005 and the French Poker Tour 2005/2006, the site has decided to go a step further in bringing poker to the European community by organising a Europe-wide championship.

 

The Everest Poker European Championship (EPEC) will take place in 8 countries including France, Germany, Italy, Spain, Holland, and Scandinavia from March to September 2006. The event will consist of a series of free poker tournaments both live and online and run locally throughout Europe. Through these events, 100 players will qualify to represent their country in a European Championship finale which will take place at the world famous Casino de Barcelona in Spain in September 2006.

 

“We have tailored the local events of the Everest Poker European Championship to the needs and poker level of each market”, comments Ken Berman, European product manager for Everest Poker. “Everest Poker is dedicated to making poker a fun and easy to learn game, accessible to all. Our European championship is therefore open to all types of players and all skill levels, and we hope to demonstrate that poker popularity will increase through tournaments such as the EPEC that encourage all types of players to participate.”

 

The winner of the Everest Poker European Championship will win a 50 000 euro prize pool. Winners from local free-roll events and online tournaments will receive a package worth 900 euros which will include a 500 euro buy-in and 400 euros for travel expenses to Barcelona.

 

The first leg of the EPEC started in Germany on the 3rd March and will run until 28th May 2006. In order to encourage a wider variety of players to participate in the local German events, Everest Poker has partnered with the German Poker Players Association (GPPA) which is the only German poker organization that has official licenses for organising poker tournaments in several German provinces and cities.

 

About Everest Poker
Everestpoker.com is the first site dedicated to the international poker playing community. Recognizing the many non-English speaking poker enthusiasts around the world, Everest Poker has built the only poker software fully localized in 11 different languages. In addition, Everestpoker.com offers poker players customer support in 15 languages, and is involved with local poker initiatives through partnerships and participation in national, European and worldwide tournaments. Everest Poker is owned by Ultra Internet Media. For more information, please visit : www.everestpoker.com

 

Contact Details :
Ketchum
Melissa Pauleat / Yasmina Madafi
+33 1 53 32 55 71 / +33 1 53 32 55 90
Melissa.pauleat@ketchum.fr / yasmina.madafi@ketchum.fr

 

Company: Everest Poker
Contact Name: Melissa Pauleat
Contact Email: melissa.pauleat@ketchum.fr
Contact Phone: 0033 (1) 53 32 55 71

Secrets to Getting A Thinner Wallet

 

Secrets to Getting Targeted Traffic To Your Website

John Reese – a veteran marketer who had generated more than 1.57 Billion Web Site Visitors to his sites since he started marketing online, now shares all secrets with actual results.

Orlando, Florida (PRWEB) November 9, 2005 -- After six months of implementing what the new Marketing Course “Traffic Secrets” has taught, owners entrepreneurs from 52 countries now gathered to show the world real Proofs.

They now shared detailed information about how the course changed their business forever – many include screenshots of their web site traffic logs and even merchant account statements to give you Proof of what they accomplished. Altogether, there were over 100 fully documented success stories.

For more success stories and information, Go to : http://www.alotcash.com/

“Traffic Secrets” covers these following:

How to build and geometrically grow the number of highly targeted leads and prospects coming to your website that translate into cash and profits...

How to leverage your lead generation to gain more consistency in the number of prospects you get, and create more stability and growth in your business...

How to build so much momentum in the flow of visitors coming to your business that taking your website down is the only way to stop it...

How to easily discover which sources of leads are really making you money (and quickly trash the ones that are sucking your time and profits)...

How to get as much as 4-5 times more leads for the same advertising dollars, and squeeze every ounce of profit out of every visitor you generate...

How to tap many "hidden," super-abundant sources of good quality leads (as many as several hundreds of thousands) for absolutely 100% zero cost...

How to dump, once and for all, all the dumb, costly and ineffective methods that only create one-time spurts of junk traffic that will never buy from you...

How to create and follow a complete "attack plan," especially if you're currently relying on only 1-2 sources for generating your leads — because they can change and dry up overnight (they often do)...

How to get your hands on proven, time-tested lead generation strategies that really WORK — and not "sounds good" regurgitated "theory" that everyone and their dog has seen, read or heard before...

For more success stories and information, Go to : http://www.alotcash.com/

###

Press Contact: James Yee
Company Name:
Email: email protected from spam bots
Phone: 65-6388-3469
Website: http://www.alotcash.com/

---

[Editor's comments You have to ask yourself two things when you see a site like the one being promoted in this press release:

1) If this person knows so much and makes so much money, why are they selling what they know to you? If this stuff really works, then they don't need to sell it and must be trying to help out the little guy also make a lot of money. They want to help us, right?

2) If what they say works and they want to help us, why are they charging almost $1,000 for it? I think it's so we will take the offer "more seriously", I mean, if they are charging that much it must be worth it, right?

My advice is not to fall of this or any other "long form" type of offer unless you really do your homework and check them out, ask for references, and make sure you understand what you are getting.

By the way, the above link is just an re-direction affiliate link. If you are really interested in what is offered, go directly to the site here: http://www.trafficsecrets.com. But I would not bother! (hris ]

Largest Virtual Tradeshow Includes Provider Of Managed Affiliate Marketing Services

 

PartnerCentric to be Featured at Largest Virtual Tradeshow for eCommerce Marketers -- eComXpo 2006 -- Will Host their Own Show in Show

PartnerCentric, (www.partnercentric.com), a provider of managed affiliate marketing services, today announced that the company was handpicked by eComXpo to participate in the tradeshow’s exclusive “Show in Show” section. PartnerCentric will be exhibiting the “Jetson way,” virtually, at the largest online tradeshow for eCommerce marketers for the third time. At eComXpo 2006, PartnerCentric will demonstrate the revenue-generating power of their managed affiliate programs to a targeted and motivated audience. In addition, it will allow attendees to hear the latest in eCommerce marketing technology trends, covering such topics as email, search, affiliate, regulatory issues, branding and advertising – all without the hassle of leaving home, office or computer. Best of all, it’s free for attendees this year!

Santa Barbara, CA (PRWEB) April 4, 2006 -- PartnerCentric, (www.partnercentric.com), a provider of managed affiliate marketing services, today announced that the company was handpicked by eComXpo to participate in the tradeshow’s exclusive “Show in Show” section. PartnerCentric will be exhibiting the “Jetson way,” virtually, at the largest online tradeshow for eCommerce marketers for the third time. At eComXpo 2006, PartnerCentric will demonstrate the revenue-generating power of their managed affiliate programs to a targeted and motivated audience. In addition, it will allow attendees to hear the latest in eCommerce marketing technology trends, covering such topics as email, search, affiliate, regulatory issues, branding and advertising -- all without the hassle of leaving home, office or computer. Best of all, it’s free for attendees this year.

“eComXpo is a great show for us to meet potential clients, learn the latest in the industry and meet with great new affiliates who are looking for new revenue-generating programs,” said PartnerCentric CEO Linda Woods. “With the online marketplace heating up, this show has really grown in popularity and acceptance. I think the high attendee numbers prove that the online tradeshow model has truly come of age.”

PartnerCentric is one of only a handful of companies chosen to be featured in the special “Show in Show” feature. In addition to having a branded presence on the main show floor, visitors can click on PartnerCentric’s “Show in Show” tab. This brings up a graphic-rich, interactive mini-trade show that features 31 of PartnerCentric’s clients replete with booth staff to chat with about the opportunities in that affiliate program. This area will also include each program’s features and current promotions, plus visitors will have a chance to register for “door prizes.” Some of the companies represented are National Geographic, 21st Century Auto Insurance, Jiggerbug, The Company Store and Club Mom.

How It Works?
Once an affiliate enters PartnerCentric’s booth, they are able to communicate with booth staffers using instant chat messaging, email, vCard exchange, Skype or by simply picking up the phone, where appropriate. The communication interface also allows booth staffers and booth guests to see each other’s bio and personal message, as well as their personal avatar or icon. Booth staffers will receive reports listing everyone who visited their booth, including transcripts of any communications within the booth.

There are also over 100 lectures, panels and presentations in the Education Center that are conducted by some of Internet marketing’s best minds. PartnerCentric President, Linda Woods, will appear on a panel addressing “The Future of Affiliate Marketing” with marketing guru Declan Dunn, and noted colleagues Beth Kirsch and Ola Edvardson.

For more information on PartnerCentric’s programs or managed services, visit our Web site at www.partnercentric.com or call 805-569-8750.

About PartnerCentric Inc.
Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300-percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to core their affiliate expertise, PartnerCentric offers a wide array of high powered marketing services, including: Search Engine Management, Search Engine Optimization, Web site development, eCommerce conversion & analytics, email marketing, “buzz” marketing and more.

Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with eCommerce companies to build profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or visit our Web site at www.partnercentric.com.

# # #

Press Contact: Jason Kirshner
Company Name: PARTNERCENTRIC, INC.
Email: email protected from spam bots
Phone: 949-429-1172
Website: www.partnercentric.com

Royalty Free Music Over the Internet

Music-Media Offers Royalty Free Music Over the Internet

MADRID, Spain - April 3, 2006 (SEND2PRESS NEWSWIRE) -- Music-Media, a company dedicated to the composition of music for films, television, publicity, and web sites, is revolutionising the music market by offering royalty free music over the Internet. At the same time it is proposing a semi-exclusivity system which allows you to sell each song a limited number of times, thereby offering your customers a more exclusive product.

Music-Media bases its music production on electro-acoustic technology, allowing it to assemble and produce real sound in record time, thereby achieving lower production costs.

This novel operating model provides possibilities for musical use that have until now been reserved for companies with large financial resources. With this new format any company can put music to its advertisements, web pages, etc. at a cost that is truly affordable: free.

This is not the only new product, as Music-Media has developed packages of music especially composed for cinema. These are packages of music composed for a specific genre, including variations on various themes, as well as backgrounds, signature tunes and loops. This is what is proposed to cinema producers so that they can use a soundtrack at a much lower cost than having this commissioned.

Music-Media has opted to distribute its music free so as to be able to offer an economically more competitive product. All of the Music-Media works are covered by the Creative Commons Attributions No-Derive 2.5 licence, under which Music-Media waives the exclusive right to collect, both individually and through one or various royalties collection entities (for example: ASCAP, SGAE, DAMA, VEGPA) the rights to use the works.

More information on the web page http://www.musicmedia.tv

# # #

National Indian Gaming Commission Approves Casino Management Agreement

Lakes Entertainment, Inc. Announces NIGC Approves Management Agreement with Pokagon Band

 

MINNEAPOLIS--(BUSINESS WIRE)--April 3, 2006--Lakes Entertainment, Inc. (Nasdaq:LACO) announced today that it has received notification from the National Indian Gaming Commission that it has approved Lakes management agreement with the Pokagon Band of Potawatomi Indians ("Pokagon Band") to develop and manage the Four Winds Casino Resort project on the Pokagon Band's land in New Buffalo Township, Michigan. The first phase of the development is planned to include approximately 3,000 slot machines and 100 table games, as well as numerous restaurants, enclosed parking and several other casino amenities. The Four Winds Casino will be the only land-based casino in the northern Indiana/western Michigan market.

 

Tim Cope, President and Chief Financial Officer of the Company stated, "The Pokagon Band and Lakes appreciate the cooperation of the National Indian Gaming Commission throughout the contract review process. We look forward to working side by side with the Pokagon Band to help make their casino project a tremendous success. Our plans are to start construction of the project in June with the casino opening in the middle of 2007."

 

About Lakes Entertainment
Lakes Entertainment, Inc. currently has development and management agreements with five separate Tribes for new casino operations in Michigan, California, and Oklahoma, a total of eight separate casino sites. In addition, Lakes has announced plans to develop a company owned casino resort project in Vicksburg, Mississippi. The Company also owns approximately 62% of WPT Enterprises, Inc. (Nasdaq "WPTE"), a separate publicly held media and entertainment company principally engaged in the development, production and marketing of gaming themed televised programming including the World Poker Tour television series, the licensing and sale of branded products and the sale of corporate sponsorships.

 

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by Lakes Entertainment, Inc.) contains statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as other capital spending, financing sources and the effects of regulation (including gaming and tax regulation) and competition. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Company. These risks and uncertainties include, but are not limited to, need for current financing to meet Lakes' operational and development needs; those relating to the inability to complete or possible delays in completion of Lakes' casino projects, including various regulatory approvals and numerous other conditions which must be satisfied before completion of these projects; possible termination or adverse modification of management contracts; Lakes operates in a highly competitive industry; possible changes in regulations; reliance on continued positive relationships with Indian tribes and repayment of amounts owed to Lakes by Indian tribes; possible need for future financing to meet Lakes' expansion goals; risks of entry into new businesses; reliance on Lakes' management; and the fact that the WPTE shares held by Lakes are currently not liquid assets, and there is no assurance that Lakes will be able to realize value from these holdings equal to the current or future market value of WPTE common stock. There are also risks and uncertainties relating to WPTE that may have a material effect on the Company's consolidated results of operations or the market value of the WPTE shares held by the Company, including WPTE's significant dependence on the Travel Channel as a source of revenue; the potential that WPTE's television programming will fail to maintain a sufficient audience; difficulty of predicting the growth of WPTE's online casino business, which is a relatively new industry with an increasing number of market entrants; the risk that WPTE may not be able to protect its entertainment concepts, current and future brands and other intellectual property rights; the risk that competitors with greater financial resources or marketplace presence might develop television programming that would directly compete with WPTE's television programming; risks associated with future expansion into new or complementary businesses; the termination or impairment of WPTE's relationships with key licensing and strategic partners; and WPTE's dependence on its senior management team. For more information, review the Company's filings with the Securities and Exchange Commission.

 

Contacts
Lakes Entertainment, Inc., Minneapolis
Timothy J. Cope, 952-449-7030

Bank Asks Consumers About Competitor's Celebrity Staffing

U.S. Bank Launches Service Campaign by Asking Consumers ``How Many Stars Does Your Bank Have?''
 
U.S. Bank service campaign TV spot highlighting competitive rates. MINNEAPOLIS--(BUSINESS WIRE)--April 3, 2006--U.S. Bank, home of the Five Star Service Guarantee, will begin a new branding campaign on April 5 aimed at attracting new customers by challenging them to think about the service they receive from their current bank and asking, "How many stars does your bank have?"

 

Created by The Kaplan Thaler Group in New York, the television spots center around the theme that customers should expect five star service from their bank. The commercials take a light-hearted look at situations where service at other banks is anything but five star quality - a business customer needs a "fast decision" only to be met with an endless series of calls to see if a fast decision is possible; another asks about a "low rate" but the banker thinks she's asking him to lower his voice; and a third wants to open a personal checking account only to have the banker call him by the wrong name again, and again, and again. Each spot ends with the reminder that U.S. Bank provides fast decisions, great products and personal service with Five Star Service Guaranteed. The television spots are running frequently on 292 stations in 24 states.

 

U.S. Bank will promote the new campaign with an online sweepstakes, the "How Many Stars Trivia Challenge" on www.usbank.com that will award a $50 Visa gift card to 10 winners daily and enters the participant in a sweepstakes in which $10,000 will be awarded at the end of the promotion.

 

Starting with the "low rate" advertisement, U.S. Bank will also introduce a new home equity program that was tremendously popular in its markets in 2004. The U.S. Bank EquiLine Rate Reward is a home equity line of credit in which the interest rate decreases one-quarter of one percent (0.25 percent) every six months up to one full percent below prime. In addition, the reward is portable, so if the customer ever needs to close the line, the reward that he or she has earned can be applied to a new home equity line at U.S. Bank. For more information call 1-888-444-2265.

 

The campaign coincides with the 10-year anniversary of the company's exclusive Five Star Service Guarantee and kicks off a celebration of its own stars - the nearly 50,000 employees who deliver great service to U.S. Bank customers day after day.

 

The Kaplan Thaler Group (www.kaplanthalergroup.com) has been ranked by industry publications as the fastest-growing New York advertising agency. KTG's blue-chip client roster includes AFLAC Inc., Coldwell Banker, Continental Airlines, Foxwoods Resort Casino, Marshalls, Office Depot, Outback Steakhouse, Panasonic, Pfizer, Pilot Pen, Procter & Gamble, Revlon, Trojan and U.S. Bank. KTG is part of the Publicis Groupe, one of the world's largest communications holding companies.

 

U.S. Bancorp (NYSE:USB), with assets of $209 billion, is the 6th largest financial holding company in the United States. The company operates 2,419 banking offices and 5,003 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at www.usbank.com.

 

Contacts
U.S. Bank
Steve Dale, 612-303-0784
Teri Charest, 612-303-0732

Raptivism Records Releases Kabir Rapper Record

Hip Hop Veteran Kabir Releases New Album “Peaceful Solutions” April 25th

 

PR Agency: Rain Dazed Entertainement
 
Album Cover - Peaceful Solutions

 

03-31-2006 - (openPR) - Boston, MA ---Kabir, a veteran of the Boston hip hop scene, will release his third full length album, “Peaceful Solutions” on April 25, 2006 in partnership between Uncle Trouble Music (Kabir’s own label) and NYC based Raptivism Records. Kabir, who has released tracks in the past with Mr. Lif, Esoteric and Virtuoso, is unique as the only nationally recognized MC of South Asian descent. He is also the son of world-famous Nobel Prize winning economist Amartya Sen.

 

Like his father, Kabir focuses his talents on alleviating the ills plaguing world society. “Peaceful Solutions” takes a hard look at many of the struggles going on around the globe today and advocates a new way of attacking the problems that we as a society face. Tracks like “Where You At?” take a more personal look at Kabir’s search for inner peace in addition to his belief in a more enlightened political process.

 

Vincent Merry, President of socially conscious Raptivism Records says “Kabir is in a unique position to influence people in many walks of life. We hope that his fusion of hip-hop, funk and conscious themes reaches that maximum number of people possible, starting in his home, Boston, where so many people come to study.”

 

Kabir will be performing regularly around the northeast in support of the new album with initial CD Release Party dates in Boston and New York. On Friday, April 28th he will be at the Paradise Lounge – 969 Commonwealth Ave. in Boston with Primary Others, Elemental Zazen, ViceVersah and others. On Saturday, April 29th Kabir will bring his hip hop party to The Bowery Poetry Club – 308 Bowery, New York, NY along with label-mate L.I.F.E. Long, DJ Synapse, Elemental Zazen, and other special guests.

 

Kabir has recently joined a new group created by the Mayor’s Office in Boston called, “Mayor Menino’s Hip Hop Roundtable,” addressing an increase in youth gun violence in and around. He runs workshops called “Hip hop as Education” at many private and public schools throughout the northeast. These workshops are designed to teach the youth of today about the positive power of music and hip hop and to encourage these students to find healthy ways to express themselves, while being respectful and true to the art.

 

“Peaceful Solutions” will be distributed thru Ryko Distribution and will be available initially in most major retail outlets throughout the northeast.

 

Track Listing For Peaceful Solutions:

 

1. Change – feat. Maria Alexievia
2. Higher - feat. Shuman and C. Money of John Brown’s Body
3. Answers
4. Memories
5. Damn
6. Where You At – feat. Ryan Montbleau
7. The Explanation
8. Eyes Wide Open
9. Get It Right
10. Letter To My Grandma - feat. Ryan Montbleau
11. Outta Control – feat. Maria Alexievia
12. Basics
13. A Better Tomorrow
14. Answers (Remix)
15. The Liar

 

For more information about Kabir and the new release “Peaceful Solutions” visit: www.raindazedent.com/kabir , www.myspace.com/mckabir and www.mckabir.com

 

For Interviews and Press Information: Rain@raindazedent.com, Adam@planetarygroup.com

 

Management & Booking: Howard Turkenkopf - hwe328@comcast.net - ph: 617.543.9469

 

Raptivism: Rishi@Raptivism.com

 

Kabir’s Biography:
Kabir is an independent rapper, singer and producer from London. His music brews a robust blend of raw flow and message-oriented lyrics with unusual beats and soulful melodies. He currently lives in Cambridge, MA, and performs regularly at colleges and clubs around the Northeast. Kabir has performed alongside a wide variety of musical giants such as The Roots, Wyclef Jean, Talib Kweli, Lyrics Born, Common, Soulive, Maceo Parker and Galactic.

 

Kabir’s first self-produced album "Cultural Confusion" (featuring Mr.Lif, Virtuoso, & Esoteric) was released in 2001 and independently sold approximately 3000 units. “Cultural Confusion” is a multi-layered concept album with raw beats, real rhymes and instrumental interludes. Several songs on the record reveal Kabir’s personal struggles with his own multi-racial identity, while others take a broader view of cultures and the conflicts between people.

 

Kabir’s second album, “Fuel for the Fire” (Uncle Trouble Music) was released in August of 2003. For this album Kabir again called upon the services of some of Boston’s hottest MCs including: Esoteric, Virtuoso, Shuman, and III Kings. A number of talented singers also contributed to this album such as: Amayo (Antibalas Afro-Beat Orchestra), Lady K (Red Pill), and Ajahni (Vibewise). Kabir produced many of the tracks on this album himself, and a number of guest producers also put their stamp on the record. “Fuel for the Fire” is about the way people live and the emotions that inspire us to do what we do. Each song on the record represents a different influence that affects us.

 

Kabir’s new album, “Peaceful Solutions,” is due out on April 25th and is being released in partnership between Uncle Trouble Music and Raptivism Records. Once again Kabir has collaborated with a variety of different artists including Shuman, Ryan Montbleau, and Maria Alexieva on vocals. Many of the tracks on “Peaceful Solutions” are self produced, while others are done in collaboration with some of the same producers that Kabir worked with on, “Fuel for the Fire”. “Peaceful Solutions” will be Kabir’s most widely distributed album.

 

Kabir currently performs live re-creations of these songs as well as those from “Cultural Confusion” and “Fuel for the Fire” with his band. The band features a rotating lineup of all-star musicians, however, Kabir is always held down by his DJ, Axel Foley on the turntables. Kabir’s band provides the backbone for his live show: an infectious dose of thoughtful, energetic music.

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Eastman Kodak Accused Of Illegal Quality Tampering. Huh?!

Former director claims Kodak mislead customers on the quality of online photo sharing
 
Press Release by: FotoInsight.co.uk - online photo printing 
 
FotoInsight ecards

 

03-31-2006 - (openPR) - Can online photo sharing be free?

 

“A former employee has accused Eastman Kodak Co. of illegally tampering with the quality of customers' digital photos and making false advertising claims, according to a statement issued Wednesday (29 March 2006) by the former employee's attorney” reports DylanMcGrath, business editor at AP. A competing online photo printing service, FotoInsight of Cambridge, UK distances itself from unlimited, free online photo hosting. FotoInsight’s Managing Director Klaas Brumann states: “Providing quality prints for a few cents or pence does not combine with unlimited online storage of multi megabyte image files. FotoInsight only offers uncompressed, printing quality online archiving. We have always stated that this can only be maintained with an honest time limit.”

 

According to FotoInsight, providing unlimited online photo sharing at print quality is unsustainable with ever larger digital camera image files. http://fotoinsight.co.uk provides an online archive option with print orders only, limited to one month, after which users may pay for an extension. Klaas Brumann comments: “Not everything on the internet can be free. There are plenty of sites specializing in online photo sharing, which is a feasible service as long as there is a tap on the size. Ofoto's (Kodak) business idea to use print quality photo files for unlimited hosting is wrong”.

 

According to FotoInsight, providing photo sharing with free basic features is feasible if financed through the sale of add-on premium services or advertising, as long as the image files remain small. Such online photo sharing sites follow a very different business model from photo printing services like FotoInsight, which specialise in real photographic paper prints and photo gifts requiring print resolution jpegs. “FotoInsight has never understood how Ofoto could accept unlimited storage and online access of multi megabyte jpegs for unlimited time. With Kodak acquiring Ofoto they will have to deal with the accusation by their former director of engineering Maya Raber, to have planned to “irreversibly damage photos”.” FotoInsight’s Managing Director Klaas Brumann comments from Cambridge: “FotoInsight is proud to facilitate the sharing of photographic memories with printed photo books or online, across geographic boundaries. Our services endeavour to provide long term quality solutions.”

 

Free for republishing. 373 words. Read and discuss this item on the academici newswire.

 

Information about FotoInsight Ltd
FotoInsight operates a print processing service online. Customers benefit from patented development processes and the experience of Europe’s largest independent photo lab with an installed capacity of 18 million prints per day. Photos ordered through http://fotoinsight.co.uk and http://fotoinsight.com are developed in one of 19 strategically located, state of the art photo labs, employing 3800 staff, with an output of over 3 billion prints per year. Prints and gift items are delivered by mail to 20 European countries and include an online photographic archive option which is free during the first month after a print order.

 

Contact information
FotoInsight Ltd.
Catalina Martinez, Head of Communication
Cambridge, CB4 1ZP, UK
Skype FotoInside
Tel. +44 8700 114911
Fax. +44 8715 601675

 

Europe http://fotoinsight.com
Italia http://fotoinsight.it
Deutschland http://fotoinsight.de
UK http://fotoinsight.co.uk
España http://fotoinsight.es
Österreich http://fotoinsight.at

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