Friday, March 31, 2006

Domino Magazine Left Standing

Domino Magazine

by Phyllis Fine, Friday, March 31, 2006
I WAS ONCE SUCH a household schlub, an ex-boyfriend called me "Slobba"; he was "Meticulo," in our version of a Shakespearian "Odd Couple."

Then my husband and I hit the real estate jackpot, when the up-and-coming Brooklyn neighborhood where we'd bought a co-op gentrified way beyond our expectations. Embarrassed yet delighted, I began furtively checking out home design mags for tips to make our place suitable for a nabe where Hollywood "It Couple" Heath and Michelle also live.

When Domino debuted last year, I found a level of literate quirkiness in its pages that suited my ambivalence about becoming house-proud and benefiting from gentrification, a process which too often replaced useful stores with gourmet cheese and tchotchke shops. Unlike Better House This and Beautiful Home That, Domino has run features trying to duplicate the shabby gentility of the house in the movie "The Royal Tennenbaums," for example.

And even though the mag uses its Condé Nast fashion legacy to good effect, featuring photos that might have appeared in Vogue (April's "Accidentally Inspired" compares '60s style icon Lee Radizwill's evocation of an "opium den" with a modern-day "Moroccan-inspired lair"), the mag isn't snooty. Instead, Domino is like a friendly, helpful fashionista friend, educating me about topics on which I've been clueless--ranging from flipping houses to how to buy art without feeling intimidated. There's even fodder for my social consciousness with the monthly feature "Giving Back," a roundup of ecologically correct products and shopping venues--as well as places to send your useless crap after you've cleaned out your closets.

As a shopping pub (sister to Lucky and just-killed brother Cargo), Domino doesn't just showcase beautiful rooms; it explains what elements make them so darned good-looking, and how readers can obtain those elements.

That practical, step-by-step approach informs most of the features, like the December article on how an editor redid a guest room on a deadline, with visitors due in a week.

Domino is as gorgeous as most style-conscious Condé Nast books, but its photos are tempered by such real-people touches as Chinese food carton on the floor. And real, quirky people--not the socialite airheads you might think--populate its pages as well. Take the Dallas-based couple, the Wrubels, whose colored-drenched design esthetic was inspired by living in Rome. Lucy Wrubel is a social observer, too: "Every Italian man owns a pair of red pants. They're like khakis there," she says.

A certain level of airhead fluff does rear its giggly head in the March feature, "Diary of A Renovation." Here, the homeowner, a model, almost doubles the cost of her budget--from $55,000 to $100,000--because she hates the paint colors she's picked, can't measure her air-conditioner correctly, and assumes--get this--that the contractor's estimate includes the cost of a refrigerator. At first I thought it insensitive of the editors to show expensive mistakes that most readers probably couldn't afford to make. Later, I realized the feature was meant as an object lesson of how horribly wrong home renovation can go--but it also shows that some stereotypes about dumb models are correct.

Similarly, the April issue includes a decorator citing the Strand, my favorite New York discount bookstore, as a great place for his clients to outfit "a library, "because they can instantly stock a huge space with gorgeous, high-end books." Books as colored design elements instead of, well, reading materials? I wonder: have I gone over to the dark side with this whole design thing?

Still, much of Domino shows it's possible to have both good design and smarts. That's a goal for me as well, as I continue with my version of "The Taming of the Schlub."

Phyllis Fine is columns editor for MediaPost.

Magazine Rack for Friday, March 31, 2006: http://publications.mediapost.com/

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Thursday, March 30, 2006

Fashion Magazine To Speak Spanish, Si?

Cashak Magazine Expands Reach to 64 Million New Viewers

Press Release by: Cashak Magazine

(openPR) - Cashak Magazine is known for being a stylistic and pioneering fashion magazine to the millions of English speakers on the internet. Today the online magazine adds a Spanish version to reach one of the largest and fastest growing segments of internet users. According to InternetWorldStats.com there are nearly 64 million Spanish speakers online. The same website cites Spanish as the fourth most used language on the internet. With the new Spanish version, Cashak Magazine grows its potential market to 375 million people. The website is available at: http://www.cashakmagazine.com/es

Spanish speaking viewers have access to the same original, first run content published in the English version of Cashak Magazine. The premium content includes high-definition fashion spreads, advice and tips from leading professionals in the beauty industry plus nightlife and fashion show coverage.

Cashak Magazine is a new fashion publication which embraces new thinking and ideas. Christopher Cashak, the founder of Cashak Magazine, holds the core idea that: Fashion is meant to be seen, not read about in articles. Cashak Magazine primarily tells fashions story through pictures. Cashak Magazine is the first fashion publication photographed entirely on location in high-definition, wide-screen format. The photographs are comparable to motion-picture productions, with fashion showcase and entertainment value. In the publication viewers will also find first-person interviews with leading professionals in the industry. Cashak Magazine produces 100% of its content, unlike most publications which recycle much of their material from news feeds and other media outlets. Nationally renown designers Request Jeans, Susan Di Staulo, Tiffe Fermaint, Cristina Bollardi, Rhonda Zayas, among others, were featured in the publications online preview.

Today, Cashak Magazine launches a Spanish version of its online publication to reach a large new and growing internet audience.

***

Portrait of the companies involved
Christopher Cashak
Cashak Magazine
Phone: +16025249071
Email: email@cashakmagazine.com

The New Yorker Magazine

The New Yorker

by Dorothy Parker, Thursday, March 30, 2006

THERE'S an exquisitely telling document on the letters page of this week's New Yorker. A quiet little missive about the magazine's legendary editor, William Shawn, written by his two sons, it's an unintentional howler, a rollicking substantiation of Tom Wolfe's famous essay, ''Tiny Mummies: The True Story of the Ruler of 43rd Street's Land of the Walking Dead!'' And so far, the letter hasn't been remarked upon in the press.

In response to a movie review about the movie ''Capote,'' Shawn's sons, Allen and Wallace, write, ''we would like to ...note...that in surface detail and in substance, the William Shawn depicted in 'Capote' is invented out of whole cloth by the filmmakers. ... The real-life William Shawn did not believe that articles or their authors should be publicized. He resisted even putting a table of contents into the magazine itself to trumpet what each issue contained. He never organized a reading for Capote or any other writer, and never addressed one, as he never spoke in public. He didn't... publish any photos by [Richard] Avedon, as he didn't think there should be photographs in The New Yorker. ...

"The real Shawn never went to Kansas to visit with Capote, and in fact he never had the experience of flying on an airplane.''

If ''Tiny Mummies'' acted like a carpet bomb that blew the lid off the inbred and ossified folkways of the otherwise revered publication, this letter certainly finishes the job. What century did Shawn live in? I was surprised that the Brothers Shawn, in their antique quaintness, didn't substitute the words ''daguerreotype'' for photographs, and ''flying machine'' for airplane. And I especially liked the use of ''trumpet'' in the context of publishing a Table of Contents page. What a repugnant thing of easy virtue such a listing would seem!

Yes, the introduction of a T of C was left to that noted British strumpet, Tina Brown. The New Yorker staff remains a mystery without a masthead, but other innovations wrought by Brown, that Diana-obsessed Belle Watling of the publishing game, include the aforementioned letters page--aka ''The Mail,'--and (gasp!) photographs, sometimes in multi-page portfolio form, full-page-color illustrations, and a contributor's page. Although the contributors' page does not trumpet, either. An example from this week's issue is hilariously deadly and uninformative. It reads, ''James Surowiecki (The Financial Page, p.33) writes about business and finance for the magazine.''

As the new Shawn, David Remnick followed Brown (whose flirtation with Hollywood did hit a new low by allowing Roseanne to guest-edit an issue.)

Whereas the Remnick years have made The New Yorker a consistently solid and, more importantly, often culturally relevant, read.

In the ''Shouts and Murmurs'' column, Paul Rudnick's piece ''My Billy'' is a scaldingly delicious parody of the current mania for diagnosing children with various versions of ADHD.

(It also features a color illustration by Jules Feiffer. Woo hoo!)

''Billy is a dandelion child,'' Rudnick writes, ''a term used for unusually bright and active children whose special powers will someday change the world.... Dandelion children are so evolved that the rest of us literally can't understand them, and not just because they enjoy tugging panty hose over their heads and announcing, 'Look at me, Mommy. I'm a testicle!'''

Picking up on a theme, there's a profile of Sean Penn, with his own kind of ADD, by John Lahr, and it made news when he referred to Ann Coulter's ''funny areas.'' Penn talks at length about his father, Leo, who was blacklisted as a Hollywood actor and later became a TV director. (That's where the political passion comes from. The rage, apparently, comes from his mother, an alcoholic actress who left her calling to raise three sons.) Penn tells Lahr about how much he hates the neo-conservative Coulter, whom he calls a "pure snake-oil salesman--she doesn't believe a word she says.'' Coulter wrote disparagingly about his father Leo in her book Treason. Apparently, he has a Barbie-like doll of her that he likes to deface. "We violate her," Penn says. "There are cigarette burns in some funny areas. "

The issue also includes the always-worthy Jerome Groopman, one of the few doctors who not only writes stylishly, but also without condescension. He's great at profiling rare cases and their treatment. This piece, about the controversial question of whether patients' families should be able to be in the room when their loved ones are being resuscitated, covers a less intriguing subject. What is interesting is that doctors complain that ''family presence'' is an increasing distraction, and that TV shows like "ER" and "Rescue 911," which tend to show ''miracle cases,'' are fueling the public's misconceptions about CPR. Actually, CPR is mostly unsuccessful, and in the rare cases when the patient survives, it's often with brain damage or debilitating neurological conditions.

We'll concede that the jury is still out on Remnick's attempt at interactivity, the mostly unfunny cartoon caption contest on the last page that can be entered and voted on over the Internet. This week's winner reads, ''Well, that was abominable.'' Mr. Shawn himself could not have said it better--if he spoke in public.

Magazine Rack for Thursday, March 30, 2006: http://publications.mediapost.com/

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Community Forced To Accept New Racetrack

Southwest Casino Corporation 50% Joint Venture License to Build Racetrack in Minnesota Upheld

MINNEAPOLIS--(BUSINESS WIRE)--March 29, 2006--Southwest Casino Corporation (OTCBB:SWCC) announced that on March 28, 2006 the Minnesota Court of Appeals upheld the decision of the Minnesota Racing Commission to grant North Metro Harness Initiative, LLC licenses to develop a harness racetrack and card room in Columbus Township, Anoka County, Minnesota. Southwest Casino Corporation owns a 50% membership interest in North Metro. MTR-Harness, Inc., a subsidiary of MTR Gaming Group, Inc. (Nasdaq:MNTG) also owns a 50% membership interest. The Court of Appeals decision may be appealed to the Minnesota Supreme Court. A second lawsuit challenging the validity of the North Metro licenses remains pending.

The Minnesota Racing Commission voted to grant the licenses to North Metro in January of 2005, but an anti-gambling citizens group opposed to the development filed two lawsuits against the Commission in attempts to overturn the licenses and block the project. Yesterday's Court of Appeals decision affirms the decision of the Minnesota Racing Commission to grant racing licenses to North Metro. This decision could be appealed to the Minnesota Supreme Court, which would then have discretion to decide whether to hear the case. The second lawsuit was previously dismissed by a Ramsey County District Court and the citizens group has appealed that decision. Oral argument in that appeal is scheduled for April 20, 2006.

Regarding yesterday's Court of Appeals decision, Jim Druck, CEO of Southwest Casino Corporation said, "We're delighted. The court's decision confirms what we always believed: the issuance of the licenses to North Metro was proper, valid and appropriate. While we still have legal hurdles to clear, we are pleased to be one step closer to starting construction."

About Southwest Casino Corporation
Southwest Casino Corporation develops, owns, operates, manages and provides consulting services to casinos, gaming facilities and related amenities in various markets across the United States. Southwest currently owns and operates three casinos in Cripple Creek, Colorado. Southwest also provides management services to the Lucky Star Casino facilities in Concho and Clinton, Oklahoma under a management agreement with the Cheyenne and Arapaho Tribes of Oklahoma. Southwest's corporate offices are located at 2001 Killebrew Drive, Suite 350, Minneapolis, Minnesota 55425.

This Press Release does not constitute an offer of any securities for sale.

This Press Release contains forward-looking statements, including statements regarding Southwest's beliefs about Southwest's and North Metro Harness Initiative, LLC's business prospects. These statements involve risks and uncertainties that could cause the statements to be incorrect or cause actual results to differ materially. Those risks include but are not limited to project delays or termination caused by legal challenges raised by the project's opponents; zoning, feasibility studies, unforeseen engineering, environmental, or geological problems; work stoppages, weather interference, construction delays and other risks associated with building a racing operation; regulatory approval of a card club plan of operation; and other factors described in Southwest's periodic reports filed with the Securities and Exchange Commission. Southwest does not undertake to update any forward-looking statements; however, it may choose from time to time to update them and if it should do so, it will disseminate the updates to the investing public.

Contacts
Southwest Casino Corporation
James B. Druck, 952-853-9990

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Wednesday, March 29, 2006

Baseball The Magazine Plays By It's Own Rules

Baseball The Magazine

by Larry Dobrow, Wednesday, March 29, 2006
BASEBALL SEASON STARTS ON Sunday night at precisely 8:07 p.m. EST. You know what this means, right? Yup, from Monday onward I'll be mailing in this column like nobody's business. Since November, I've actually read every word in every publication I've covered in this space; starting on Monday, I'll be lucky to catch every fifth story. On the plus side, my opinions and wordplay probably can't get any more oafish than they already are.

To help me ease into my spring/summer/early fall mental hiatus, I corralled Baseball The Magazine off the increasingly barren Barnes & Noble shelves (seriously, whoever's handling distribution duties for the chain's Upper West Side magazinatorium needs to step up his/her game). In theory, the publication would appear to fill a serious market chasm: while fantasy-baseball dorks have 337 previews from which to choose, few titles bother to cover youth baseball even peripherally.

In practice, however, Baseball The Magazine functions about as intelligently and efficiently as the Royals' front office. About four pages in, one realizes that the publication is a mere cog in some kind of multimedia/marketing play designed to sell bats and hype grassroots tournaments. As such, we're treated to profiles that read as if they were written by sports-information directors, generic photos seemingly plucked from college Web sites and press releases masquerading as stories. Frankly, I'm kinda embarrassed that the cover duped me into expecting something legit.

Roughly 826 different items get lumped under the heading of "Headliners": a "watch list" for both the Clemens and Wallace awards, quickie predictions for division I teams, a feature on United States Specialty Sports Association Baseball (which, best I can tell, is either a loose affiliation of tournaments or the baseball equivalent of "Fight Club") and more. "Around the Horn" offers a few piddling youth-league photos, while the blurbs that comprise "Product News" rhapsodize about "new dimension[s] in performance technology." By the way, that description is assigned to a baseball bat, as opposed to, say, a next-generation nebulizer.

Baseball The Magazine's writers seem to lack even passing familiarity with this great language of ours. Florida State coach Mike Martin certainly deserves the professional plaudits thrown his way, but you can't take seriously the cover story's panegyrics about "this amazing man" whose "veins run garnet" and "heart is gold." I do, however, applaud the writer of "Coaches [sic] Notes" for his refusal to conform to conventional norms of hyphenation.

Meanwhile, remember all the what-about-the-children-won't-somebody-PLEASE-think-about-the-children hand-wringing about the possibility of editorial sponsorship/product placement within magazines? Baseball The Magazine, god bless its mercenary soul, crosses that line unrepentantly. Someone/something called the Wuesthoff Rehabilitation Network sponsors the "Health Tips" column on concussions (a worthy item, for what it's worth), plus Easton Sports attaches its name to the semi-coherent "Line Up" guest column. In a real publication, maybe this would give me pause. Here? Meh.

Finally and definitively, the profile on Eastern Carolina coach Keith LeClair has thrown down the gauntlet for all aspirants to the Magazine Rack Worst Opening Paragraph 2006 throne: "As you grow older, you learn that life is really a lot like a chain. And each experience, each new thing or person, sad or happy, becomes a link on that chain. The link represents not just the item or the situation, but everything that contributed to the end result, and the links that you gain connect you to other people who have passed through, or are still a part of, your life... [this goes on for 150 more words]... For a group of young men in Greenville, North Carolina, the link in their life that represents Coach Keith LeClair and the East Carolina teams that he coached, will be among the most treasured, most important, links of all." I mean, wow.

To cut to the chase: the minds behind Baseball The Magazine may know a little something about the game, but they don't know diddly about publishing. Apologies for wasting everybody's time with this one--I'll try harder come the end of the World Series, honest.

Larry Dobrow is a Contributing Writer.

Magazine Rack for Wednesday, March 29, 2006: http://publications.mediapost.com/
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MakeMusic Makes Music With Associated Board of the Royal Schools of Music

MakeMusic Expands Partnership with the Associated Board of the Royal Schools of Music; SmartMusic CD included with ABRSM Publishing's ''Time Pieces for Flute'' Repertoire Volume

MINNEAPOLIS--(BUSINESS WIRE)--March 29, 2006--MakeMusic, Inc. (Nasdaq:MMUS) announced today a new development in their partnership with the Associated Board of the Royal Schools of Music (ABRSM), the world's leading music examining board and publishers of repertoire, music books and CDs. Under a new agreement the ABRSM Publishing repertoire volume Time Pieces for Flute, Volume 1 will include a SmartMusic CD. This will allow users to install the interactive practice system on their computer and access accompaniments for five of the pieces in the Time Pieces book.

Additionally, students wishing to have access to SmartMusic's complete library of more than 30,000 accompaniments will be able to purchase a SmartMusic subscription at a reduced rate. The subscription includes accompaniments for most of the other pieces in the Time Pieces volume.

Ron Raup, MakeMusic's chief marketing officer, stated, "We are pleased to announce the Associated Board's full support of SmartMusic and we are excited about the inclusion of SmartMusic in the Time Pieces for Flute book. The ABRSM is recognized world-wide as a leader in music education and we believe they represent a perfect partner for the SmartMusic practice system as we continue to expand our outreach."

Leslie East, ABRSM's director of publishing commented, "ABRSM Publishing welcomes the opportunity to collaborate with SmartMusic in the development of Intelligent Accompaniment(R) pieces in our catalog. Our company is dedicated to creating useful resources for the teachers and candidates who use the ABRSM exams system as well as other users of our music all over the world, and Time Pieces for Flute is the first of what we hope will be many ABRSM publications which take advantage of the wonderful SmartMusic technology."

About ABRSM
The Associated Board of the Royal Schools of Music is the world's leading music examining board. Over 630,000 candidates take its music exams each year in more than 90 countries around the world. They also run professional development courses for teachers. Its publishing company, ABRSM Publishing, publishes a wide range of repertoire, music books and CDs. ABRSM Publishing can be reached at http://www.abrsmpublishing.com

About MakeMusic, Inc.
MakeMusic, Inc. is a world leader in music-education technology whose mission is to enhance and transform the experience of making, teaching and learning music. Among its leading products are Finale(R), the world's best-selling music notation software, and SmartMusic(R), the complete music practice system that features Intelligent Accompaniment(R) and the world's largest interactive accompaniment library. MakeMusic maintains its corporate headquarters in Minneapolis, Minnesota. The company can be reached at www.makemusic.com.

Contacts
MakeMusic, Inc., Minneapolis
Investors:
Alan Shuler, 952-906-3690
ashuler@makemusic.com
or
Media:
Anne Bartsch, 952-906-3625
abartsch@makemusic.com

Tuesday, March 28, 2006

Safety Expert Warns About Chocolate Bunnies

Can Easter Holiday Traditions Harm or Kill Children and Pets???

Hollywood, FL 33021 - March 28 2006

Debra Holtzman, J.D., M.A.

Easter Celebrations are supposed to be enjoyable. We prepare delicious food, arrange fun activities and gather together with our family and friends.

"But with all the joys of the Easter Holiday comes potential safety hazards which can result in injury and even death," warns Debra Holtzman, J.D, M.A, an internationally recognized safety and health expert and author of the new book, The Safe Baby: A Do-it-yourself Guide to Home Safety (Sentient Publications, 2005.)
Debra Holtzman suggests following these simple tips to keep your family and pets safe this Easter.

1. Easter Lily: All parts of the lily plant are considered toxic to cats and consuming even small amounts can cause severe poisoning. Cat owners should be aware of the dangers of lily ingestion and remove them from their cat's access.

2. Chocolate Bunnies: Pet owners beware! Chocolate is toxic, and sometimes even fatal, for animals! Watch out for Eggs hidden around the house, or chocolate kept in a child's room

3. Hard candy: A child under age six should never be served hard, round candy. Popcorn and nuts are also a choking hazard.
Holtzman also recommends that you ask guests beforehand if they or their children are allergic to any food.

4. Baby Chicks: If you are thinking of adding an adorable Easter chick or duckling to go along with your child's Easter basket, think again! Federal health officials warn that baby chicks sold to children during the Easter season may harbor Salmonella bacteria. In fact, the CDC has reported that the risk posed by chicks and ducklings may be the highest for children, since Salmonella infections in children may be more severe.

5. EGGS. Hard-cooked eggs should be cooked thoroughly. Make sure to refrigerate eggs within 2 hours of cooking and use them within a week. To dye hard-cooked eggs, use a food-safe coloring and place them in the refrigerator within 2 hours. Hard-cooked eggs for an egg hunt must be prepared with care to prevent cracking the shells. If the shells crack, bacteria could contaminate the inside. Eggs should be hidden in places that are protected from dirt, pets, and other sources of bacteria. The total time for hiding and hunting eggs should not be longer than 2 hours. The "found" eggs must be re-refrigerated until eaten. If the Easter egg hunt will take longer than 2 hours, hide plastic eggs.

6. Cookie dough: If you have raw eggs in the cookie dough batter, eat your homemade cookies cooked! Raw eggs can be contaminated with salmonella, a food-borne illness that can prove fatal if untreated.

7. Pies: all custard-type pies need to be refrigerated. Pies at room temperature can grow dangerous bacteria.

8. Perishable foods: Never leave perishable food at room temperature over two hours. Perishable foods include raw and cooked meat, poultry and seafood products. Once fruits and vegetables are cut, it is safest to also limit their time at room temperature. If perishable food is left at room temperature for over two hours, bacteria can grow to harmful levels.

9. Alcohol: Alcohol affects children more drastically than adults, so even small amounts of alcohol can be dangerous to children. It causes a quick drop in blood sugar, drowsiness, seizures and even death. Spiked punch should be kept out of the reach of children. Remove all empty and partially empty cups as soon as possible. Store alcohol in a locked cabinet out of reach and sight of children. Don't store it in your refrigerator where a child could have easy access. Remember that children imitate adults, and may drink the beverages they see adults drinking.

10. Cribs: Children might be using an outdated or recalled crib, particularly when visiting someone who must borrow one or has picked up a crib at a yard sale. Call the CPSC at (800) 638-2772 or visit their website www.cpsc.gov to check if products have been recalled.
A quick note on crib slats: the slat space should be no more than 2 and three-eighths inches apart. A good rule of thumb: if you can pass a soda can between the slats, they're too far apart.

Debra Holtzman is an internationally recognized safety and health expert and award winning author. She has nearly two decades of experience in the safety and health fields. Debra is the safety expert on the Discovery Health Channel. The Safe Baby: A Do-it-yourself Guide to Home Safety (Sentient Publications, 2005) is in bookstores everywhere.

Interviews may be arranged via: E-mail: safebook@aol.com
Telephone: 954-963-7702
http://thesafetyexpert.com

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Anti-Counterfeiting Label Catches Eye, Counterfeit Products

3M Introduces New Confirm Security Label with Floating Image Technology at Authentication Connections Forum in Tampa, Fla.; Strong Overt and Covert Technologies Combine to Help Fight Counterfeit Products

ST. PAUL, Minn.--(BUSINESS WIRE)--March 28, 2006--3M today announced its newest, high-security anti-counterfeiting label will be introduced on March 30 at the Authentication Connections Forum in Tampa, Fla. This new security solution, the 3M Confirm authentication label with floating image technology, incorporates a unique eye-visible security feature that provides powerful product authentication and can be verified easily with or without the use of a tool.

The label's floating image has an optically variable device (OVD) - a unique, overt security feature. The OVD image appears to "float" above or "sink" below the surface of the label and then disappear as the viewing angle changes. Dramatic movement of the image is easy to detect and recognize using only the human eye, enabling quick and easy authentication that proves the label and product are genuine. The label also incorporates a very secure and time-tested covert security feature inherent to Confirm security material.

"Electronics, pharmaceuticals, automotive parts, apparel, and cosmetics - the list of items that are counterfeited is endless," said Bill Markovitz, marketing development manager, 3M Security Systems. "The new Confirm security label will allow manufacturers and distributors to certify their products as authentic and then let wholesalers, retailers and end-consumers rapidly identify fakes. 3M currently sells a similar security product to governments for passports and driver's license programs. That same high level of security now will be available for commercial applications."

These labels build on 3M's proven retroreflective security technology - 3M Confirm security labels - which have been very well-accepted in the security marketplace for more than 25 years. The new floating image security feature enhances the inherent security of Confirm authentication labels and is based on proprietary technology. Verification is easier than ever and can be accomplished by a diverse population.

For more than 30 years, 3M has provided premier security solutions and services that identify, authenticate, secure and track materials and information by combining security and productivity. Drawing on its broad technology base and expertise, 3M creates solutions for a wide array of security needs. Examples include issuance and authentication of travel documents and personal identification cards, brand and asset protection solutions to fight counterfeiting and tampering, file tracking solutions, and library security and workflow management solutions.

About 3M -- A Global, Diversified Technology Company
Every day, 3M people find new ways to make amazing things happen. Wherever they are, whatever they do, the company's customers know they can rely on 3M to help make their lives better. 3M's brands include Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the company's 69,000 people use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation. For more information, including the latest product and technology news, visit www.3M.com.

3M, Confirm, Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.

Contacts
3M Security Systems, St. Paul
Joan M. Olseen, 651-736-1163
or
3M Public Relations
Connie S. Thompson, 651-733-8914
http://www.3m.com/PressContact

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Luciano Pavarotti Farewell Tour Tickets Taking Off

Ticket Sales Soar for Pavarotti Farewell Tour In Canada And Washington, DC In June

Tickets for the Canadian tour may be purchased online at www.ticketmaster.ca for the Toronto, Calgary and Vancouver venues; and at www.admission.com for Montreal.

[ClickPress, Mon Mar 27 2006] Nearly 40,000 tickets have been sold for Luciano Pavarottis farewell concerts in Canada and Washington, D.C. in less than two weeks since tickets were released for sale for A Night to Remember- The Farewell Tour. The most popular classical artist in the history of the recording industry, Pavarotti will perform in Montreal on June 3 at the Bell Centre; Toronto on June 6 at the Air Canada Centre; Calgary on June 11 at the Pengrowth Saddledome; Vancouver on June 16 at GM Place; and Washington, DC at the Verizon Center on June 21. The enthusiastic response by fans to the last opportunity to see Pavarotti perform live in Canada and Washington, DC has resulted in near sell-outs in several of the venues.

Tickets for the Canadian tour may be purchased online at www.ticketmaster.ca for the Toronto, Calgary and Vancouver venues; and at www.admission.com for Montreal. Tickets, which range in price from $55 to $350 (not including service charges), may also be purchased at the venue or by phone at:
Centre Bell, Montreal 514-790-1245
Air Canada Centre, Toronto 416-870 -8000
GM Place, Vancouver 604-280-4444
Pengrowth Saddledome, Calgary 403-777-0000

A limited number of VIP Packages are available for Toronto and Calgary, available for purchase online, by phone or at the venue.

Tickets for Luciano Pavarotti at Verizon Center range from $55.00 to $350.00 (plus applicable service charges). A limited number of VIP packages are also available via the box office, online or via Phonecharge only. There is an eight ticket limit. Tickets are available through all Ticketmaster outlets including the Verizon Center box office, online at www.ticketmaster.com, or via Phonecharge at 202-397-SEAT, 703-573-SEAT and 410-547-SEAT. Accessible seating is available for patrons with disabilities by calling 202-661-5065. TTY 202-661-5066.

The proud sponsors of the A Night to Remember- The Farewell Tour are Air Canada, Canadian Pacific Railroad and Pengrowth. The Canadian Farewell Tour is also supported by media partners CTV and The Globe and Mail. The Washington,DC concert is supported by Mercedes Benz and Park Hyatt. The concerts are presented by Maestro Concerts, an affiliate of the European promoter wdp entertainment gmbh.

Media contact:
Beth Rasin 917-992-2281
media@lucianopavarotti.ca
media@lucianopavarotti.us
Website: www.lucianopavarotti.ca
www.lucianopavarotti.us
www.welldoneproductions.com

For venue information:
Verizon Center, Washington, DC - www.verizoncenter.com
Media Contact:
Sheila Francis, 202-628-3200 ext. 6042

Bell Centre, Montreal www.centrebell.ca
Air Canada Centre, Toronto www.theaircanadacentre.com
Pengrowth Saddledome, Calgary - www.pengrowthsaddledome.com
GM Place, Vancouver - www.canucks.com

This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com.

Company: GroupWeb EmailWire.Com
Contact Name:
Contact Email: info@groupweb.com

Bad Canine Conduct Curbed By Biscuits

Bad Dog Bakery: Treating Man's Best Friend to Healthy & Delicious Homemade Dog Biscuits

Press Release by: Bad Dog Bakery

Amazing Gracie- Spokesdog for the Bonehead Biscuit

(openPR) - Scotland25 March 2006 -- The Bad Dog Bakery has officially opened in Burghead, Scotland. Featuring Healthy & Delicious Homemade Dog Treats made from only the best human grade ingredients.

The new dog treats business is the pet project of local chef, John Smither, who decided to combine his love for dogs and baking, making all natural treats available for sale. Made by hand, one at a time, Bad Dog Bakery treats are baked with human grade ingredients and contain no sugar, salt, preservatives, colouring or additives. Bad Dog Bakery dog treats are currently available in twelve flavours each with a corresponding bad dog behavior, or spokesdog (a dog whose owner had caught them in an act of misbehavior). Current popular flavours include The Big Chicken biscuit, flavored with chicken, bacon, and cheddar cheese, and a Haggis and Cheddar combination known as The Braveheart Biscuit. Treats can be purchased in varying treat sizes & shapes. Treats gift packages are currently being developed for holidays and special occasions ranging from Christmas and Valentine's Day to birthdays, obedience school graduations and more. Bad Dog Bakery dog treats are presently sold directly to consumers via the official web site at www.biscuitbaker.co.uk - with free shipping in the UK. .

For more information about the "Bad Dog Bakery" visit:
http://www.biscuitbaker.co.uk

# # #

For Additional Information, Please Contact:

Lisa Parris
Phone: 01343 830592
Address:13 Fountain Court, Burghead, Elgin, Moray IV30 5PZ Scotland
Email: doggy_bix@yahoo.com
Website: http://www.biscuitbaker.co.uk

Monday, March 27, 2006

Mississippi Casino Improves Business Processes

Pearl River Resort Improves Business With SAS(R) Financial Management; Mississippi Casino Deploys Advanced Solutions for Collection, Analysis of Complex Financial Data

SUGI
SAN FRANCISCO--(BUSINESS WIRE)--March 27, 2006--Pearl River Resort, a major destination resort and casino in Choctaw, MS, has improved its business processes with a financial management solution from SAS, the leader in business intelligence. The new solution enables the resort to transform raw financial data from multiple operations into sophisticated financial intelligence necessary to compete and succeed in a challenging economy.

SAS and SAS Alliance Partner Qualex Consulting Services Inc. teamed up to provide Pearl River Resort with integrated budgeting, planning and performance management solutions that will enable the organization to maximize profits, align day-to-day operations with strategic goals, ensure financial transparency and respond rapidly to changes in its market.

Pearl River Resort already relies on SAS(R) Marketing Automation to warehouse and analyze guest data, resulting in more effective marketing programs and enhanced guest experiences. The resort is being recognized for its outstanding efforts during the SAS Enterprise Intelligence Awards ceremony at this year's SAS Users Group International (SUGI) meeting in San Francisco.

Pearl River Resort encompasses two Las Vegas-style casinos, a 36-hole golf course, a water park and white sand beach, along with numerous stops for dining, shopping and other entertainment. Pearl River Resort has become popular throughout Mississippi, Georgia, Alabama and Louisiana.

"SAS Financial Management enables us to achieve transparency, consistency and accuracy with a common data model and simplified data management tools. SAS solutions will make it easier for us to react quickly to changing market conditions," said Pearl River Resort President Chuck Miller. "We feel these solutions will bring us closer to the vision the Mississippi Band of Choctaw Indians, Chief Phillip Martin and the tribal leaders have for Pearl River Resort."

SAS Financial Management also empowers Pearl River Resort to:

-- Reduce costs without compromising profitability.

-- Establish repeatable, sustainable processes for collecting and analyzing financial data.

-- Create a consistent view of financials.

-- Accelerate analysis of financial information.

-- Facilitate collaborative budgeting and planning.

-- Improve financial performance.

To improve the quality of its data, Pearl River Resort uses technology from DataFlux, a SAS subsidiary (www.dataflux.com), to parse, cleanse and standardize information prior to loading the data into the warehouse.

"We're delighted that Pearl River Resort has expanded its use of SAS Business Intelligence," said Jim Davis, SAS senior vice president and chief marketing officer. "The addition of SAS Financial Management significantly strengthens the resort's analytic and predictive capabilities, creating long-term advantages in a highly competitive environment."

"By supporting the initial implementation of SAS Marketing Automation, we were able to see other areas within Pearl River Resort that could gain value from SAS software, specifically SAS Financial Management," said Mario Perkins, director of North America operations at Qualex.

About SAS

SAS is the leader in business intelligence software and services. Customers at 40,000 sites, including 96 of the top 100 FORTUNE Global 500(R) companies, use SAS software to manage and gain insights from vast amounts of data, resulting in faster, more accurate business decisions, more profitable relationships with customers and suppliers, compliance with governmental regulations, research breakthroughs and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know(R). www.sas.com

Contacts

SAS
Mike Barlow, 203-259-8337
mike.barlow@sas.comAt A Glance

SAS
Source: via Business Wire
Updated 02/22/2006 by company

Saturday, March 25, 2006

Mean Magazine

Mean

by Amy Corr, Friday, March 24, 2006
OSCAR WILDE ONCE SAID that "Fashion is a form of ugliness so intolerable that we have to alter it every six months." This quote is emblazoned on the spine of the March/April issue of Mean magazine, the pub's first-ever fashion issue. Already I'm guessing Mean doesn't take itself too seriously.

Mandy Moore graces the cover in a low-cut white dress that makes me wish I were a betting woman, for I'd bet the house that a hefty amount of double-sided tape was used at that photo shoot. Interestingly enough, Moore's Q&A discusses her clothing line MBLEM, which focuses on "modest" offerings.

Mean is part music, part celeb Q&A, part fashion, and also correlates social world issues into the mix. For example, a front-of-book item discusses a California-based clothing line that uses politically-themed slogans on its T-shirts, and whose sales help impoverished children in Uganda.

The front of the book also contains car and tech-gadget reviews, but it was the story on artists using commercial products such as sneakers and snowboards to create contemporary works of art that interested me most. The story asked exactly what I was thinking: do I wear it or store it in a safe place?

Each celebrity profile runs in Q&A format, a layout that ideally suits the pub. I didn't like that multiple actors from the same movie were profiled, albeit they were distanced from one another. Both Mandy Moore and Seth Meyers were interviewed and both can be seen in the upcoming "American Dreamz." In addition, you'll find fellow actors Gabriel Mann and Sarah Polley in "Don't Come Knocking" and while each Q&A takes a different spin on the actors, I would have preferred a Q&A or update on actress Rachel McAdams to find out what movies she'll be starring in next.

The award for best Q&A goes to director Spike Jonze interviewing Nathanial Hornblower, director of countless music videos for The Beastie Boys. Readers of Mean would be privy to the fact that Nathanial Hornblower is a pseudonym/alter-ego of Adam Yauch, one third of the Beastie Boys.

"Hollywood Loves Dick" listed the breadth of sci-fi movies ("Minority Report," "Blade Runner," "Total Recall," "Paycheck," etc.) that evolved from ideas or short stories written by Philip K. Dick, a man that has been dead for 23 years.

The fashion portion of the magazine was nothing to write home about, although I did stare intently at the Louis Vuitton-branded chainsaw that actress Kristen Stewart brandished in one photo.

Mean's layout is striking and the Q&A format offers answers to questions not likely posed by the writers at Entertainment Weekly, such as how John Waters convinces his partners to accept his sexual quirks. Mean is aptly suited for those looking to keep their hands on the beat of underground music, offbeat movies and one-of-a-kind celebrity interviews. As for the rest of us, snappy inside jokes would be lost on us, and we'd end up feeling like we were the last to be picked in gym class.

Amy Corr is managing editor, online newsletters for MediaPost.

Magazine Rack for Friday, March 24, 2006:
http://publications.mediapost.com

Friday, March 24, 2006

Pundits Poo-Poo Google Print, Possibly Prematurely

Whoa, it seems that Google's first attempt to enter the print advertising world was not a hit right from the start.

http://www.searchengineguide.com/searchbrief/senews/007136.html

http://www.marketingpilgrim.com/2006/03/not-all-google-touches-turns-to-gold.html

http://www.businessweek.com/technology/content/mar2006/tc20060324_251660.htm

My, how quickly we are to condemn a first effort...! I was just reading an article today in 2/7/06 DM News about this and realized the vast potential of what Google is trying to do.

They should have purchased ad space in the same style as their on-line ads and put that up for bid right into AdWords. Small, deftly-worded ads that move from the online world to the off-line world complete with the Google brand. Once they make this kind of adjustment and stop trying to fit into the existing format they will have another winner, IMO.

It would be SO AWESOME to have our AdWords ads start to appear in newspapers and magazines like they do now on the content networks, and aside from the additional exposure, there's NO CLICK FRAUD! Plus we get to reach all those people that don't mind killing trees to get their daily fix of news.

I webmaster for a small Minnesota newspaper, The Watchdog News and I am going to suggest to the editor that we adopt the same type of ad format with content-related ads that you see from Google and other providers. Don't tell me I'm the only one that sees the potential here and the slap-your-head, simplicity of the concept...?

Hey, I dusted off the crystal ball, and guess what I just saw? HDTV sets in just about every home. No surprise there, but what DID take my breath away was seeing some content on those beautiful screens along one site of the screen and it looked to me to be damn 160x600 skyscraper ads!!! I couldn't make out if it was Gooooogle or Yahooooo! but I would lay some money on which one it will turn out to be... :-)

(hris

Thursday, March 23, 2006

HTML Book Publication Easier With Online Publication Tool

Publication Easier with Features in WebAsyst Quick Pages Upgrade

WebAsyst LLC releases upgraded Quick Pages - application of WebAsyst Suite providing facilities to easily update websites and create HTML books.

[ClickPress, Wed Mar 22 2006] WebAsyst Announces Quick Pages Upgrade. (http://www.quick-pages.net/) The companys easy-to-use online publication tool with integrated HTML editor is now bigger and stronger. The major new feature added in the update is Publication Themes. This facility allows users to predefine and save layouts for future publishing.

Publication Themes provide for flexible adjustment of all visual elements that appear in the browser: Book Header, Table of Contents, Headings, Page Body, etc. Users can choose from default Themes, or customize and/or create custom Themes. This is especially useful when publishing different Books on related materials - the same branding reinforces their relation.

WebAsyst Quick Pages is part of WebAsyst Suite, a family of communication and collaboration software developed to facilitate teamwork and web-resource maintenance. Other applications in the Suite are Contact Manager, Quick Notes, Project Manager, Issue Tracker and Document Depot. All these applications can be used individually, or combined as a complete software solution.

WebAsyst is just the application we were looking for, says Maarten Rotthier, Webmaster for SN Brussels Airlines. In addition to accessing the tools through a web interface, the Windows client is a handy tool to collaborate in an easy and fast way between our offices worldwide, even when they are not logged in onto our company network infrastructure.

WebAsyst Quick Pages was developed to create, compile and publish user guides and manuals available online. In addition, this tool allows HTML-inexperienced users to maintain and update websites. Publication Themes is of value to both: user guide books for different products can be published in their brand colors, and textual sections of websites can be surrounded with specific colors to distinguish them in both content and appearance.

Publication Themes is another step toward satisfying customers needs, says Alexey Bobkov, WebAsyst Suite Lead Developer. We continue to make more such steps. Even now, we are working on new features for the next update; they will enhance WebAsyst Quick Pages with even greater flexibility and extend fields of application.

Company: WebAsyst LLC
Contact Name: webasyst
Contact Email: publicrelations@webasyst.net
Contact Phone:

Click Fraud Spawns Free Protection and Prevention Clinic

MarketingExperiments.com Web Clinic to Address Click Fraud Protection and Prevention

March 29th clinic will discuss how online marketers can combat click fraud when running pay-per-click campaigns

[ClickPress, Wed Mar 22 2006] How can a company combat click fraud when running pay-per-click (PPC) marketing campaigns? How can it minimize the chance of being targeted and find out if it has already been paying for fraudulent clicks?

These questions and more will be answered at the next MarketingExperiments.com (MEC) Web Clinic, to be held Wednesday, March 29, 2006 at 4:00 p.m. EST. The 60-minute teleconference is offered to interested parties free of charge, with prior registration requested.

The genesis of this Web Clinic came when we at MEC thought we might have been victims of click fraud ourselves, said Nick Usborne, senior editor at MEC. We set out to answer some serious questions about click fraud and found answers that we think every online marketer should know about in order to protect themselves and their business. PPC campaigns can be an integral part of a marketing plan, but as awareness of click fraud grows, it is becoming necessary to learn how to protect both the integrity and the return on investment of online campaigns.

During the Web Clinic, MEC analysts will share the findings of their research as presented in a 10-point plan. This plan offers information on minimizing a companys likelihood of becoming a victim of click fraud and also provides instructions on identifying click fraud attacks as and when they occur.

Those interested in attending the free clinic can sign up at www.marketingexperiments.com/webconf or by e-mailing editor@marketingexperiments.com.

MarketingExperiments.com, an online research laboratory, has been named one of 2005s best online marketing sites by KnowThis.com and is dedicated to discovering what really works in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.

About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering what really works in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

MarketingExperiments.com Media Contacts:
David Politis, Politis Communications, 801-523-3730(work)/801-556-8184(cell), dpolitis@politis.com or
Curtis Gasser, Politis Communications, 801-523-3730, cgasser@politis.com

# # #

Company: MarketingExperiments.com
Contact Name: cgasser
Contact Email: cgasser@politis.com
Contact Phone: 801-523-3730

Wednesday, March 22, 2006

New Article-Free Fashion Magazine Launched

Cashak Magazine Launches Preview of New Fashion Publication

Press Release by: Cashak Magazine

(openPR) - Two years after losing his web advertising business to a crooked partner and six months after leaving his photographer position at a deteriorating periodical, Christopher Cashak launches a world-wide online preview of his new publication- Cashak Magazine. Christopher Cashak, a veteran of the media and technology fields, brings the fashion industry an original magazine which embraces new thinking and ideas. Cashak Magazine is the first to be filmed entirely on location in wide-screen format. The magazine has no articles, but brings its audience fashion and beauty advice through direct interviews. By producing all of its material Cashak Magazine sets a new standard in publishing. Cashak Magazine focuses on the sexy styles and trends that affluent, fashion minded women wear. The preview, now online at http://www.cashakmagazine.com/ , brings the world a taste of Christopher Cashak's new publication.

Many have heard Christopher Cashak's core philosophy that: "Fashion is meant to be seen, not read about in articles." Cashak Magazine primarily tells fashion's story through pictures. The magazine is the first fashion publication photographed entirely on location in high-definition, wide-screen format. Cashak Magazine photographs are comparable to Hollywood motion pictures with entertainment and fashion showcase value. The magazine compliments its fashion photography with advice and tips from industry professionals. The exclusive interviews are from fashion designers, makeup artists, hair stylists and other professionals captured in a first person, to the point perspective- not lengthy articles.

Mr. Cashak is a strong critic of "rerun publications" that reprint the vast majority of their content from news wires and other media outlets. He brings fashion publishing an unprecedented magazine that produces one-hundred percent of its content. The exclusive photographs and interviews found in Cashak Magazine give it a distinct advantage over publications that are dependant upon content from a shared source. Christopher Cashak simplifies this idea by saying: "If you run the same as everyone else, how will you win the race?" The magazine's content originates exclusively from professionals in the fashion industry, not amateur, student or intern contributors, which give it another unique advantage.

Christopher Cashak also condemns the dilution of fashion magazines with the mixing of off-topic material. In many national and local publications, which claim a fashion focus, readers will find articles on everything from real estate to sex advice, and lamp shades to celebrity gossip. Cashak Magazine intends to be a leading authority in the industry by only publishing fashion related content.

Single-handedly, Christopher Cashak is building Cashak Magazine without the help of a corporation or existing media outlets. He is described as a "one man publishing army" by professional peers. Through his years of experience in every aspect of publishing he is able to personally work in all parts of the magazine. Mr. Cashak simultaneously acts as the publisher, editor, photographer, interviewer, fashion stylist, photo shoot manager, web developer, public relations agent, etc. for Cashak Magazine. Mr. Cashak cites his diverse skill set as a publishing advantage: "I am able to keep a consistent vision, style and professionalism in all areas of the magazine. Rather than waiting for someone else to do it tomorrow, I can get everything done today."

Coming from outside the traditional fashion hubs of New York City and Los Angeles, Cashak Magazine brings a new perspective to the industry. The publication is based out of Scottsdale, Arizona- one of the major emerging fashion markets in the United States. The city is dominated by affluent and successful women who religiously search for the newest sexy styles and trends in fashion.

Cashak Magazine capitalizes on its local talent plus national and international fashion designers. The online preview features work of Arizona designers Susan Di Staulo, Rhonda Zayas, Tiffe Fermaint, Lisa Jacobs, Cosmopolitan Accessories, Melis Accessories, Rumbly, Inc. and more. Viewers will also find national designer Request Jeans and international jeweler Cristina Bollardi from Italy.

Cashak Magazine continually discovers new model, designer, makeup artist and hair stylist talent from all over the world. Prospective artists are encouraged to send a portfolio and contact information to email@cashakmagazine.com

Even before the official preview of Cashak Magazine went online, the publication was establishing itself as a major fashion brand. In 2005 Cashak Magazine was the sole media sponsor for the largest fashion event in Arizona, the Labelhorde Fashion Ball. The publication was also a part of the rock and roll inspired fashion event- SOUNDSTYLE. Cashak Magazine is a sponsor of the upcoming Frock n' Roll, charity fashion show and concert, held in Phoenix.

When asked why he took on the gargantuan task of launching a major international magazine by himself, Christopher Cashak said: "Through my years of experience I saw how not to do a magazine, now it's time for people to see how one is done right."

The new fashion publication, Cashak Magazine, launches an online preview at: http://www.cashakmagazine.com/

"Cashak" and "Cashak Magazine" are trademarks of Christopher Cashak.

***

Cashak Magazine
Scottsdale Road, Scottsdale, AZ 85251 USA
Phone: +16025249071
Email: email@cashakmagazine.com

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Effective Marketing and Advertising Via Magazines

Magazines - A Practical Marketing and Advertising Vehicle

Press Release by: PrintPelican.com

(openPR) - Riviera Beach, Florida, March 15, 2006, Magazine printing is widely used in the publishing industry. Many entrepreneurs and individuals depend on magazines as one of the most practical and proven vehicles to market and advertise their products and services.

Magazines play a vital role in many marketing plans. Magazines fall into two broad categories: consumer magazines and business magazines. Whether your company needs to appeal to a broad spectrum of readers or a particular profession or industry, magazines are a powerful tool used to generate more business. Magazine printing, however, is easily done if you have the knowledge and the right equipment.

If you are planning to include magazines in your business marketing strategy, printing your own magazines is achievable when you have the knowledge and the right equipment. The use of a professional printer is proven to be valuable and is highly recommended especially for color printing on a coated paper. Magazine printing requires many steps and having a professional printer can make your job a lot easier.

There are several reasons that deter entrepreneurs in accomplishing this marketing task. Factors such as creativeness and organization act as integral components in creating a commercial and cost-effective product. Every page needs to be built differently, clearly and efficiently highlighting various products and services. Every element should be in harmony from the product design to services and company information. This may be a tedious process but, again, you can experiment with your professional printer.

Some assume that magazine printing is very complicated when compared to other printing services like brochure printing. If you are familiar with the printing process, it is generally not. Being organized with the process and having the right tools can make the task much easier.

Most magazines are printed using the four-color printing process. If you are aiming to have a crisp design that stands out, the four-color process is the answer to your printing needs. The magazine market is very competitive and consumers are after designs that grab their attention. Having that catchy and appealing magazine created using your professional printer, without a doubt, will attract your target markets interest.

Printpelican.com is offering online, cost effective magazine printing to individuals and companies all over North America. It specializes in short to medium run magazines from its 3 plants. It also offers custom design services and direct mail service which are a few of the reasons it prints so many start up magazines. Printpelican.com prints magazines form both the Mac and PC platform and supports all the common graphic arts software programs. Printpelican.com has thousands of satisfied customers saving its customers both time and money.

We recently heard from one their satisfied clients, Kelly Coker who launched Property magazine in 2005. Printpelican.com have been awesome, said Ms Coker, we launched our magazine in March of 2005. They have designed and printed every issue.

For information on services contact 1770 West 10th St., Riviera Beach, FL 33404. 1-800-474-0461, or visit http://www.printpelican.com

Tuesday, March 21, 2006

Grand Casino Gets CRM and Marketing Software Solution

Mariposa Selected by Grand Casino Mille Lacs and Grand Casino Hinckley as Their Customer Relationship Management and Marketing Software Solution

SAN DIEGO--(BUSINESS WIRE)--March 21, 2006--Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT), announced today that the Mille Lacs Band of Ojibwe has licensed Mariposa, VCAT's customer relationship management (CRM), marketing and business intelligence software system for use at its two casinos, Grand Casino Mille Lacs located in Onamia, Minnesota and Grand Casino Hinckley, located in Hinckley, Minnesota.

"We are pleased to begin a relationship with the Mille Lacs Band of Ojibwe and we are looking forward to assisting them in their continuing success with their two casino properties," said Greg Shay, chief executive officer and president of VCAT.

Mariposa is an award-winning software solution that provides a fully-integrated CRM, marketing and business intelligence system for the gaming industry. Developed to work in conjunction with existing player tracking, slot accounting and other data collection systems, Mariposa can dramatically improve the way casinos do business. By providing gaming properties with tools to create, execute and track sophisticated multi-channel, targeted marketing campaigns, as well as analyze both customers and products on the casino floor, we believe that Mariposa can significantly help increase revenues and operating efficiency. Mariposa consists of a proprietary modular suite of applications, including Campaign Management, Data Visualization, with easy-to-read mapping features, a Data Warehouse, including predictive modeling, reporting and analytics, and a Player Contact System.

Mariposa clients include: Barona Valley Ranch Resort & Casino; Hard Rock Hotel and Casino; Greektown Casino; all six Resorts International casinos, including: the Las Vegas Hilton, Resorts Atlantic City, Atlantic City Hilton, Resorts Tunica, Bally's Tunica and Resorts East Chicago; Thunder Valley Casino; Dubuque Greyhound Park & Casino; Stratosphere Casino Hotel & Tower; Arizona Charlie's Boulder and Arizona Charlie's Decatur; Don Laughlin's Riverside Resort Hotel & Casino; and San Manuel Indian Bingo and Casino.

"Grand Casino Mille Lacs and Grand Casino Hinckley are committed to leading the way in technological solutions. The introduction of Mariposa underscores this commitment," said Mel Towle, Mille Lacs Band commissioner of Corporate Affairs, the organization that oversees Grand Casino Mille Lacs and Grand Casino Hinckley. "We pride ourselves in offering the best in technology from the latest games, promotional kiosks, and player tracking systems. Mariposa will help us integrate these systems so we can realize our service vision through the enhancement of guest relationship management."

About the Mille Lacs Band of Ojibwe

The Mille Lacs Band of Ojibwe is a sovereign, federally recognized Indian tribe whose three reservation districts are located in East Central Minnesota. The Band has approximately 3,600 enrolled members for whom it provides a wide variety of programs and services. The Mille Lacs Band owns and operates several businesses in East Central Minnesota, including the Band's largest businesses Grand Casino Mille Lacs and Grand Casino Hinckley, which are two of Minnesota's premier entertainment facilities offering gaming, accommodations, dining, conference and banquet facilities, and live entertainment.

About VCAT

VCAT is a provider of consulting services and technology in the gaming and hospitality market. VCAT is headquartered in San Diego, California and has offices in Las Vegas, Nevada.

Contacts

Venture Catalyst Incorporated, San Diego
Kelly Jacobs, 619-933-5013 (Media Relations)
pr@vcat.com
Andrew Laub, 619-330-4000 (Investor Relations)
ir@vcat.com

Monday, March 20, 2006

Security Guards Important

Private security guards play key roles post-9/11

Dennis Wagner
The Arizona Republic - Jan. 22, 2006 - Forget the image of the pot-bellied security guard, asleep with a newspaper in his lap and doughnut crumbs on his chin.

Post-Sept. 11, the old rental cop in many cases has been replaced by security officers who are screened, licensed, trained and equipped better than their quaint predecessors.

Homeland defense experts, such as former FBI Deputy Director Weldon Kennedy, say the enhanced professionalism is critical because the private-security industry defends more than three-fourths of the nation's most likely terrorism targets.

"The great majority of critical infrastructure in the United States is not protected by sworn law officers," said Kennedy, now vice chairman of New York-based Guardsmark LLC, one of the world's largest security companies. "You name any industry, and you're going to find private security is protecting it. And I don't believe the public is really aware of that."

Private officers are defending power plants, oil refineries, financial centers, computer systems, dams, malls, railroad lines and other prospective terrorism targets. They are responsible for millions of lives and billions of dollars in assets. And they are most likely to be first on the scene in major disasters.

In Arizona, they protect dams on the Salt River, patrol the fence at Phoenix Sky Harbor International Airport, defend Palo Verde Nuclear Generating Plant and stand guard at banks and Circle K's.

Bob Brown, vice president of an Arizona security company and former deputy director of aviation at Sky Harbor, said 9/11 transformed homeland defense and the security business with it.

"When that tragic event happened, a lot of people had to do some soul-searching," Brown said. "The government can't do it all. They need private security."

As a result, security firms today are consolidating, specializing and becoming more professional, and their employees are better screened and equipped to combat attacks, said Gregory A. Thomas, a senior manager at Columbia University's National Center for Disaster Preparedness.

"It's an evolving process," added Thomas, author of Freedom From Fear, a terrorism readiness guide. "It used to be a square-badge industry, and some guards didn't meet the mark . . . . It's not like that anymore. The importance of their role has resulted in a crackdown on those who think they can sit around and do nothing."

It's a big business

Worldwide, private-security company revenues have been estimated at $100 billion by the Stockholm International Peace Research Institute. The institute, which studies issues involving worldwide security, estimates the industry income will double by 2010.

The Fredonia Group, a business research company based in Ohio, projects the international growth rate at 7.7 percent annually through 2008.

The nation's security companies employ 1.5 million people and spend $52 billion per year, compared with public police agencies that have 600,000 workers and spend $30 billion,according to James Pastor, author of The Privatization of Police in America.

Because government officers are more expensive, Pastor sees private guards rapidly absorbing roles once held by public peace officers, protecting stores and neighborhoods.

Proponents say the free- enterprise system often works better and at a lower price for taxpayers. Critics argue that government officers are better equipped to serve the public and are more accountable.

"There are two bottom-line principles: money and fear," Pastor said. "Where is the dividing line between the appropriateness of government and of private security? It's becoming blurred."

Changes over the years

Despite the industry's crucial role in defending against terror, the 9/11 commission, a government group that reviewed America's readiness and response to al-Qaida attacks, took only a sidelong glance last year at the role of rental cops in its 567-page report.

"Because 85 percent of our nation's critical infrastructure is controlled not by the government but by the private sector, private-sector civilians are likely to be the first responders in any future catastrophe," the commission acknowledged. Yet there was no follow-up or evaluation of whether the industry is ready or properly regulated.

Congress paid a bit more attention, conducting hearings about questionable industry standards. Four years ago, Arizona and 31 other states had laws governing security companies. Today, only 10 states have no restrictions, allowing guards to be employed without background checks or training.

Kennedy and other experts said the industry, with a combined 2 million private guards and corporate security officers, has undergone a quiet, dramatic metamorphosis.

Federal crime computers are screening guard applicants. The Department of Homeland Security has begun certifying security-guard companies for certain duties. Private agencies are cutting manpower costs with an array of robots, aerial surveillance drones, computer systems and transponders that detect trespassers with biochemical sensors.

Even before 9/11, international conglomerates had begun swallowing some of the best-known security agencies in the United States. The Swedish firm Securitas bought out Pinkerton and Burns International. Group 4 Securicor, based in Denmark, absorbed Wackenhut.

At the same time, terrorism convinced security providers and consumers that quality can be more important than price when it comes to saving lives and property.

"You get what you pay for," notes Joe Ricci, executive director of the National Association of Security Companies, "If you want somebody to baby-sit your children, are you going to do a reverse auction and take the lowest bidder on that?"

Many companies promote themselves by boasting about employee background checks, pay and benefits. They've launched niche marketing strategies, creating specialist security divisions with guards who are trained to defend particular targets. And they're hiring government experts.

Working together

Brown, now with Phoenix-based AT Systems Security Inc., said his company recently formed an aviation branch with guards who get extra training in skyjacking tactics, the terrorist mentality, airport design, aviation law and incident response.

The company already defends the tarmac at Sky Harbor. It's also developing corporate branches with expertise in protecting harbors, transit systems, military bases and other industries.

"All of those need specialized, private security," Brown said. "It's not an either or. It's got to be a partnership, a joint venture between government and private industry."

Brown and others said cooperation between the public and private sector is a vital part of industry change. As rental guards have become more professional, terrorism investigators are turning to their counterparts in free enterprise much as local police officers rely on Neighborhood Watch.

One example: The Arizona Counter-Terrorism Intelligence Center recently created a training and information-sharing program for about 19,000 security officers who are employed by 201 private companies statewide. ACTIC is a central command for FBI anti-terrorism agents working with state and local law enforcement specialists.

"We started looking at our state and how we could protect it," said Detective Todd Parentau, who oversees the program. "We thought, 'Wow, what a resource! They are the eyes and ears. We'll train them on what to look for and how to report it.' "

Arizona Department of Public Safety Lt. Larry Burns said that system could not have worked five years ago because security agencies were allowed to hire employees for six months before background checks were completed. He said an audit revealed that 43 percent of the private guards in Arizona were not qualified for licensing, mostly because of criminal records.

But the state Legislature erased that loophole in 2002 and established minimum training requirements for licensing and for armed rental cops. Today, state officials are recruiting private guards as a second tier of terrorism watchdogs, complete with shared intelligence and an alert system for specific threats.

Ten private agencies signed up at an initial meeting, and Parentau said others are clamoring to join because they see the promotional benefit to promoting themselves as part of the state's counter-terrorism campaign.

But an industry marked by consolidation and automation also faces a major marketplace quandary: trying to do the security job correctly even as companies engage in bidding contests for contracts that force them to scrimp on manpower, training and overall quality.

When earnings plummet, some corporate executives see the security budget as an easy place to reduce costs. Kennedy, who spent 34 years with the FBI and once served as special agent in charge for Arizona, said some are deceived by the fact that al-Qaida has not launched a successful attack in the United States since 2001.

"Our concern in private security is we are seeing more and more complacency creep in," Kennedy said. "Some are beginning to question the commitment they've made, and are pulling back to cut costs."

Reach the reporter at dennis .wagner@arizonarepublic.com or (602) 444-8874.

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Successful Real Estate Agent Finds Time To Help Others

Sherry Daminski Says a Billion-Dollar Real Estate Pipeline Is Possible -- and Will Explain How She Built One

During Free HouseValues Mastermind Conference Call, Virginia-Based Agent to Discuss How She Built and Now Maintains a Vast Prospect Database

KIRKLAND, WA -- (MARKET WIRE) -- 03/20/2006 -- Is it possible for a real estate agent to not only build a billion-dollar pipeline overflowing with 15,000 prospects, but to maintain it on a day-to-day basis? Virginia real estate agent Sherry Daminski is living proof it can be done.

As the upcoming featured speaker on the MasterMind Conference Call series sponsored by HouseValues Inc. (NASDAQ: SOLD), she'll explain how she does it, and what other agents can start doing now to enjoy such phenomenal success in their careers. The call takes place Thursday, March 23.

Daminksi's achievements are all the more impressive considering she and her husband, Ed, started their real estate business together just six years ago. Last year she and her team of two buyers' agents earned $575,000 in commissions from 112 transactions, the bulk of which was generated by HouseValues.com, JustListed.com and through Market Leader, a customer relationship management (CRM) system supplied to all subscribers at no additional cost.

In addition to discussing how agents can -- and should -- use such online programs to exponentially increase their business, Daminski will discuss the following topics:

-- Building and prospecting a billion-dollar pipeline
-- Million-dollar marketing ideas
-- Why it is so critical to build a constantly growing pipeline
-- How to build such a pipeline by acquiring email addresses at every
    opportunity, and maintaining a vast array of custom Web sites that focus on
    individual topics such as local property values, just-solds, specific
    neighborhoods, etc.

"I wake up every morning faced with the choice of either prospecting or following up," Daminski said. "I like to fill pipelines with so many prospects that I can wait for them to call me, but, of course, that requires thousands."

Getting to that point may seem daunting. But during her HouseValues MasterMind call, Daminski will discuss her proven regimen for achieving success, which involves a strategic mix of postcards (she mails approximately 10,000 a month to seven neighborhoods), follow-up, and a powerful and extensive online presence.

Daminski's free March 23 MasterMind Conference Call will be held at 7:30 a.m. PDT and again at 9 a.m. PDT. To access the call, real estate professionals should call: 800-349-8037 and enter the pass code 173546.

HouseValues launched the MasterMind Conference Calls in 2002 to create a forum for real estate agents to share tips and engage in real-time discussions with peers across North America.

About HouseValues Inc.

Founded in 1999, HouseValues Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company's flagship consumer products include HomePages.com, a lifestyle and neighborhood-centric home buying and selling service; TheLoanPage.com, a service that provides current and prospective home owners with competitive mortgage and refinance quotes from leading lenders; HouseValues.com®, a service that provides home sellers with market valuations of their current home; and JustListed.com, a service that alerts home buyers as soon as new homes hit the market that meet their criteria. Learn more at www.housevaluesinc.com.

SOLD: CORPORATE

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Media Contacts:

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Hugh Siler
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SOURCE: HouseValues
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Sunday, March 19, 2006

Search Innovation: Froogle, Video Search, Live Search, and Mindset

The Bold And The Beta: Two Approaches To Search Innovation

by Gord Hotchkiss, Thursday, March 16, 2006
AS SEARCH INNOVATION ROLLS OUT to the user, the beta release has been a tried and true way of testing the waters. Currently, there are dozens of different flavors of search in beta, including a significant portion of Google usability. Beta releases were originally a quality assurance exercise, allowing real users to identify bugs in a new product.

Today, the advantage of beta in search is that it's a relatively low-risk way to test the appeal of new search functionality and interfaces with real users. Beta release is to technology as a test market is to advertising. A beta interface can be thrown up without impacting the main site, which continues to produce the bread and butter revenue. The hope is, of course, that word of the beta will spread virally through the Internet, and the developer finds its beta release turn into the next big thing online. You pretest with users, find you have a home run, and when the time is right, you throw the switch, incorporating some or all of the new technology into your mainstream product.

The beginning of Google was a classic study in how a beta release can introduce a hot new upstart. Google was in beta forever, and had attracted a significant chunk of the search market before it ever was officially released. Use of Google spread virally like wildfire through the academic and journalist communities, eventually cracking the mainstream as the word spread. The beta campaign worked like a charm, and by the time Google was mainstream, it had so much momentum it never looked back.

Since then, every search player has thrown new technology up as a beta, to see what sticks, and hopefully, takes off to become the next flavor of Google. Notable beta candidates currently are Google's Froogle (another perennial beta release) and Video Search, Microsoft's Windows Live Search and Yahoo's Mindset. Each hopes that it will be the next big thing. Given the stakes that are up for grabs in search, I'm not sure beta release is the best way to get the next big win. Here are some reasons why:

Beta Users Are Early Adopters

The beta user is not your typical animal. They tend to be more risk tolerant and patient with bugs, and are the early adopters. This audience works well if your beta release objectives are bug tracking, but not so well if you're trying to gauge a potential market buster.

Search is now mainstream; it's crossed the chasm. The classic Google success story took place when search was still in the domain of the early adopter. Today, to gain market share, you have to introduce technology that appeals to everyone. I tend to be an early adopter. My wife is a classic online pragmatist. I'll fool around with new technology, and I think some of the stuff in beta is pretty cool. But it's not my loyalty you have to win, it's my wife's, and she doesn't even know Google Labs exists, let alone is willing to take the brainchild of a Google engineer for a test drive. If you're using beta users to pretest market potential, you're probably getting the wrong feedback.

The Competition Can Peek Under Your Kimono

Search is a hot space now. In the original days of Google, search had the advantage of not being under the microscope, so a beta release of a new engine had a chance to build up some user momentum before it was attacked and reverse engineered by the competition. In Google's case, not only was it not reverse engineered, but Page and Brin couldn't even sell the technology to the competition. The same is not true today. Literally weeks or days are all it seems to take before the competition jumps on a new development and introduces its own version. As an example, Windows Live Search has its own version of Google Earth satellite imagery built into the interface.

When you're penetrating a mainstream market, every day you can hold an advantage over the competition is significant. The longer something remains in beta before it becomes a significant advantage to your main user base, the longer your competition has to even the playing field.

There's Too Much Beta And Too Little Innovation

A beta product will only become a blockbuster if it significantly ups the ante in terms of just plain coolness or usability. Today, everything gets thrown in beta, and, in many cases, there's just not enough motivation to cause even early adopters to give it a second look. We're being inundated with new beta releases and I personally can't keep up. The chance of one of these spinning enough momentum to gain market share is infinitesimal at best. There's very little that's really buzz-worthy right now. The last thing I saw that was pretty cool in new search interfaces was Yahoo's Mindset, but that's generated virtually no attention even in the search biz. After taking Windows Live Search for a test drive, I found it reasonably buzz-worthy as well, but time will tell if it will gain much attention in its beta release.

It's Time For Boldness, Not Beta

This might not be the time to play it safe in the search biz. It's time for locked doors and midnight brainstorming, huge leaps forward and blow-your-socks-off functionality. It's time for monumental, not incremental, improvements. Spoon feeding us innovation through never-ending beta releases might not be the way to go. The irony is that now, when there's significant dollars at stake and risk is greatest, the only way to win might be to take that risk head-on and gamble big.

Gord Hotchkiss is the president of Enquiro, a search engine marketing firm. He loves to explore the strategic side of search and is a frequent speaker at Search Engine Strategies and Ad:Tech.

Search Insider for Thursday, March 16, 2006: http://publications.mediapost.com/
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Saturday, March 18, 2006

Theft of Consumers' PIN Numbers from a Major Bank

Identity Theft Expert Says the Theft of Consumers PIN Numbers from a Major Bank Shows High-Tech Fraud Knows No Bounds

(openPR) - (BOSTON, Mass. March 16, 2006 - IDTheftSecurity.com) Last week high-tech thieves hacked the computer systems at Citibank and made off with countless ATM cards PIN numbers, four-digit consumer security codes previously considered impervious to attacks. According to Robert Siciliano, president of IDTheftSecurity.com, no system of security is foolproof. He said any tendency to believe so breeds complacency, the key ingredient online identity thieves and others need in order to operate under the radar.

We need to lose the Titanic mentality when it comes to high-tech crime, said Siciliano, an identity theft and personal security expert who presents workshops to Fortune 500 companies nationwide. How many times do we need to hit an iceberg before we alter our course? Anything can happen and will. No computer system is immune. Even the tried-and-true PIN number method of security can sink.

Author of "The Safety Minute: 01" and an upcoming book, "Identity Theft Pandemic: Curing the Identity Theft Virus," Siciliano provides consumer education solutions to Fortune 500 companies and their clients. Siciliano has appeared on CNBCs On the Money multiple times this year to discuss identity theft.

According to a March 9 report in InformationWeek, the PIN number scam that Citibank experienced has affected additional institutions: Bank of America, Wells Fargo, Washington Mutual, and smaller banks. Thieves apparently hacked into an as yet unknown system to pilfer all the information theyd need to make use of victims ATM cards, which the article described as the data stored on debit cards' magnetic stripes, the associated "PIN blocks," or encrypted PIN data, and the key for that encrypted data.

A Gartner Research analyst remarked that the industry had always thought PIN numbers would be safe from hacking attacks, but the InformationWeek article went on to explain how retailers infrastructure can undermine PIN security. Stores computer data storing systems can play fast and loose with the PIN numbers consumers leave at the point of sale. ATM machines are largely secure, but checkout line PIN use can be risky.

One of the problems with identity theft and related fraud is the sprawling transactional system we use for retail, said Siciliano. Point-of-sale transactions occur every second across a nation bursting at the seams with retailers ranging from large chains to mom and pop shops. This yields a large quantity of personal financial data, and no standard seems to be guiding retailers in the safekeeping of this information. Without standardization of security, the quality of security is bound to vary wildly and collapse in failure.

Siciliano contended that commonsense indicts organized crime rings such as Webmobs in sophisticated breaches such as the PIN-related thefts at Citibank. And recent reports have indicated that identity fraudrelated organized crime continues to flourish. A March 6 Denver Business Journal article documented the shenanigans of a Mexico-based crime family whose alleged fake ID operations reach into 33 states. According to law enforcement officials quoted, the groups infrastructure is robust.

As many have noted, identity theft, fraud, and related online theft all threaten not only our finances, but our national security, Siciliano concluded. Lax policies may cut costs in the short term, but in the long run consumers lose money, and we all lose our security.

###

Identity theft affects us all, which is why Robert Siciliano, president of IDTheftSecurity.com, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on CNN, MSNBC, Fox News, The Suze Orman Show, ABC News with Sam Donaldson, The Montel Williams Show, Maury Povich, Sally Jesse Raphael, and The Howard Stern Show.

The media may reach Siciliano at 1 (888) SICILIANO (742-4542). Visit his Web site, www.IDTheftSecurity.com , or his blog, www.IDTheftSecurity.blogspot.com . Sicilianos full contact information follows:

Robert Siciliano
Personal Security Expert
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
E-MAIL: Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com/

The media are encouraged to get in touch with Siciliano directly. They may also contact:

Brent W. Skinner, President
STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
E-MAIL: BrentSkinner@STETrevisions.biz
http://www.STETrevisions.biz

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Friday, March 17, 2006

SEO Works, Is Fairly Easy, And Does Not Have To Be Expensive

When Time Is On Your Side: The Power of SEO

by Linda Fisk, Friday, March 17, 2006
ALTHOUGH PAID INCLUSION PROGRAMS AND paid search campaigns provide the most immediate marketing results, SEO strategies generally provide the most cost-efficient and the most consistent traffic. So, when you have only a modest marketing budget to work with, start by optimizing your site through smart SEO strategies. And, to maximize the visibility of your site in all search results--paid and natural--it's smart to implement both paid and natural search strategies.

Most marketers are aware that search is the No. 1 navigation method used by online consumers to find information on the Web. To be competitive online, it is increasingly important that marketers ensure that their sites are included in natural search results, as well as paid search results. And, with four primary engines representing 94+ percent of all search activity, it's not only a crucial part of a smart online marketing effort, it's feasible for all online businesses.

Organic, or Natural SEO: Because most search engine referrals come through organic, not paid, listings, online marketers cannot afford to neglect natural search engine optimization (SEO). In fact, JupiterResearch estimates that natural search indexes generate 87 percent of commercial referrals from search engines. So, although it requires a bit more work, ultimately, to maximize your site's accessibility as an information choice to consumers, it's important to take the time to employ smart SEO strategies.

SEO strategies generally include the enhancement of a site's architecture, copy, and structure to ensure that search engine spiders are more likely to see and select your site's pages for search requests. In 2005, Scripps Networks Interactive embarked on an ambitious project to significantly enhance the visibility of all our Web sites across all major search engines in natural search. Fortunately, with the guidance from our interactive agency, 360i, we quickly implemented a number of operational strategies to help the visibility of our sites' content across all major search engines.

The goals for Scripps Networks Interactive's SEO project in 2005 included:

Increase number of pages indexed in the major search databases
Increase the number of first page rankings across the major search engines relative to target keywords/phrases
Increase traffic to sites from the algorithmic (natural) search placements
Lower the cost of audience acquisition for all sites
SEO Strategies: A successful SEO project usually requires changing site infrastructure, content, and linking strategies. Some of the strategies we implemented to optimize the visibility of our websites across all major search engines included:

Keyword research: we learned what keywords are most often used to access our sites and what content people most often search for within the framework of our sites.

Tag Authoring: we created a process the ensure that the most appropriate keywords and phrases were included in all meta tags, alt tags and title tags.

Content Enhancement: content is one of the most important aspects of search engine optimization, and considerations included:

Keywords used in headings
Paragraphs or sentences used to describe various sections or services
Ensuring high-value keywords are used frequently
Placing keywords within hyperlinks
Creating themed pages or sections dedicated to particular topics
Integrating more targeted keywords in the title tags, meta tags and alt tag

Of course, with the help of 360i, we utilized specific techniques unique to our content management system and the content of our sites that certainly helped maximize our results. In fact, the list of specific strategies and tactics employed to ensure that our SEO execution was successful is about a 20-page dissertation. We started seeing small results immediately and, after a year of focused efforts, we are now reaping larger rewards

SEO Results: In 2005, our monthly average search traffic from the top five search engines on all sites increased by 27 percent from our benchmark measure. And, combined across all properties, search engine rankings improved 43 percent for the targeted keywords. And, perhaps most importantly, first-page rankings increased 48 percent. Of all the brands, DIYNetwork.com and FineLiving.com had the greatest gains in rankings, with increases of 70 percent and 63 percent respectively, although rankings increased or maintained position for 91 percent of all words across each of Scripps Networks brands online.

One of the most important and effective SEO strategies we implemented in 2005 was the creation of "content pages" for all sites. In September, following the indexing of content pages, rankings improved significantly across all properties.

So, although SEO strategies generally require changing site infrastructure, content, and linking strategies--which means quite a bit of work, and the full impact of results is not immediate--it's worth it. For the most cost-efficient and the most consistent traffic, you can't beat a smart program of SEO enhancements.

Linda Fisk is vice president, online marketing and analytics, at Scripps Networks Interactive.

Search Insider for Friday, March 17, 2006: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=41132

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Expensive CD-ROM Offers Information Found Elsewhere

For Immediate Release

Instant Publisher Platinum CD-ROM

September 26, 2005

A Resource Guide for Entrepreneurs

One of the most difficult tasks every entrepreneur faces is finding the right tool, product or service needed to accomplish a project. Sometimes weeks or months can be spent trying to find a company to handle a simple but unique task.

A new CD-ROM solves all that. The Instant Publisher Platinum CD-ROM offers a quick and easy way to find out about many new products and services offered by companies catering to entrepreneurs.

By taking advantage of the tremendous storage capability of CD-ROM technology, the developers of the Ultimate Resource Guide for Entrepreneurs CD-ROM have been able to pack the CD with full color, full page, information sheets (some with audio) about many different services.

A Must Have Resource Library!

The Instant Publisher Platinum CD-ROM makes it easy for business owners and entrepreneurs to find the exact resource they need, when they need it.

Information can be found on companies offering CD-ROM product services, audio, video, CD disk duplication services, copywriting, marketing, and packaging, as well as many other services.

Easy-to-Use!

We tried The Instant Publisher Platinum CD-ROM and were pleasantly surprised. It is so easy to use even the computer virgins in our office could run it!

To start the program, all we had to do was to put it into our computer's CD-ROM drive, and the CD immediately presented us with a main menu of resource categories. Selecting any menu item, immediately takes you to an index of full-color information sheets, showcasing various companies and products.

It Really Works!!!!

Throwing caution to the wind, we decided to see if we could find someone on the CD-ROM who could produce a CD-ROM for us. So, from the main menu we selected the category 'CD-ROM Producers'.

We were immediately presented with a menu listing several different CD-ROM producers. With the click of a button, we found out the complete details of each producer, including the services he or she offered and prices charged.

We further experimented with the CD and with a little exploring discovered a demo of an automatic CD-ROM authoring program, a tool that allows just about anyone to produce their own CD-ROMs.

Continued exploration of the CD-ROM revealed sources to have the books we've written professionally recorded onto audio-tapes. Sources to get audio tapes (and every other media) duplicated, and even professional copywriters who could write sales letters for us!

Our verdictThe Instant Publisher Platinum CD-ROM actually works, is very easy to use, and a valuable business resource.

Even BetterIts Affordable!!!

If you had to search out all over the world to find the resources listed on this CD, you could spend a fortune in phone calls and still have no success. With this CD, all the information is available when you want it.

With a retail price of $145.00, this CD-ROM is a real bargain.

[Editor's comments" Yeah, a real bargain for those selling the CDs...! This press release was found on one of many sites selling this product. Some of them may be responsible for the spamming of many classified ad sites including ones that I own with a partner. Someone went to a lot of trouble to promote a site and then never registered the domain...! ]

Relevant Magazine: Relevant?

Relevant

by Amy Corr, Friday, March 17, 2006
A SERIES OF WORDS caught my eye on the cover of the March/April issue of Relevant Magazine: "God. Life. Progressive Culture" (the pub's tagline).... "2006 Spring Music Guide." Mentally naming as many Christian bands as possible (Jars of Clay, Switchfoot, Sixpence None the Richer, Creed, Ok. Scratch Creed.), I left my local bookstore with an overworked brain and Relevant in my hand.

The note from Editor and Publisher Cameron Strang immediately told me that Relevant is a magazine for young, liberal, technologically savvy (there are ads informing me how to get God on my iPod) and spiritually seeking individuals. Strang opined on the stereotypical view of Christianity: "I'm tired of being clumped in with stereotypical, suburban, materialistic Christianity." Translated: I get the hebee jebees when I see Pat Robertson on TV, too. Strang named Robertson and a certain leader as examples of how one side of Christianity (conservative) becomes the template for how all Christians are portrayed.

The front of the book, called Relevant Slices, drew me in with clichéd headlines such as "Thou Shalt Watch ABC" and "Does Jesus Really Rock?," then shot to musician blurbs and useless reader polls, and ended with a serious column about how to change society's perception of Christians. Writer John Fischer said it best: be respectable human beings first, and Christians second.

There's also a column by a newly divorced man who wrote about the difficulties of going through a divorce and having a "community" of support rallying around him.

The magazine hits a snag on a story about battling through depression. The story dealt less with faith and more about dealing with the disease, and would have fit better in the pages of Prevention.

I enjoyed the interview with Anne Rice, the author who now writes about God, not vampires. Contrary to what I've read in previous articles, Rice says her spiritual metamorphosis was not brought on by her husband's death; rather, it occurred beforehand.

The cover story on what happened to Sixpence None the Richer (record label drama) did not disappoint, but the 2006 Spring Music Preview did.

I was expecting a list of upcoming albums to be released, along with an occasional blurb, but what I found was a write-up on trends to expect. Guess what? There are other European bands that sound like Coldplay that are gaining an American fan base. Canadian bands not named Nickelback or Barenaked Ladies are emerging as artists on the rise. I feel misled.

The magazine did follow up with small snippets on many up-and-coming artists, which I clearly enjoyed more than the 2006 Spring Music Preview.

The magazine concludes with a boatload of music reviews, and a convenient chart rating the albums based on lyrics, music, and spiritual content.

Overall, Relevant has fallen off its editorial path: articles didn't mesh well with one another, segues from fun to serious content were awkward, and some of the stories were poorly suited for the publication. The magazine's intentions, however, remain right on track: be good to yourself, be good to others, and most important, don't force your religious and spiritual views onto others.

Amy Corr is managing editor, online newsletters for MediaPost.

Magazine Rack for Friday, March 17, 2006: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=41129

Free Trade, Technical, Business, Financial, and Communications Magazines for qualified professionals in almost every industry or profession. Just visit http://consultant-directory.tradepub.com for the complete list of titles.

Thursday, March 16, 2006

Site Offers New Recording Artists and MP3 Downloads

Free MP3's of New Young Musical Artists Creating New Original Sounds from Pop/Folk to Alternative Rock

Munch Music, Inc. www.RockandRollDream.com and www.MyMunchMusic.com a digital recording studio and music centre has added new recording artists and MP3 downloads for avid music fans searching for new, raw musical talent. The young artists featured all write their own music and create original sounds and lyrics.

[ClickPress, Wed Mar 15 2006] Munch Music, Inc. www.RockandRollDream.com and www.MyMunchMusic.com a digital recording studio and music centre has added new recording artists and MP3 downloads for avid music fans searching for new, raw musical talent. The young artists featured all write their own music and create original sounds and lyrics.

Munch Music is excited about a new artist that walked in and recently completed a demo, Chelsea Patricia Ganeff, musically comparable to the next "Jann Arden" or "Jewel".

The online site www.RockandRollDream.com also offers a venue for up and coming artists to feature their demos in MP3 format, catering to the growing trend of digital music. The recording studio's hands-on teaching methods of ensuring a safe musical and creative environment gives raw young talent a path towards discovering confidence and success in a competitive industry. The Munch Music studio features a live stage venue where new talent can play and rehearse in front of friends and family in order to build confidence in their musical and performance skills.

Free MP3's: Our Up and Coming Rock Bands and Artists Chemical Dream" and "Van Paul and the Forever Red", Chelsea Patricia Ganeff and Taylor Van Zant

Chelsea Patricia Ganeff's single "Walk Away" click here: http://www.rockandrolldream.com/downloads_CPG.htm

"Chemical Dream" consists of John Simpson on guitar, Alex Won on guitar, Doug Bourks on bass, Jarrod Koot on vocals, and Connor McIlvenna on percussion. The Dream's music is a very hooky mixture of riff based classic rock with melodic guitar melodies.

Sample "Rock Song" single from Chemical Dream click here: http://www.mymunchmusic.com/downloads_ChemicalDream.htm

Taylor Van Zant's alternative rock band is called "Van Paul and the Forever Red". The band consists of Max Konyi on piano and guitar, Patrick Snape on guitar and bass, Nate Konyi on drums, and Taylor Van Zant on bass, vocals, and rhythm guitar. "Van Paul and the Forever Red" has been together for one year and play in a variety of styles, including: classic and modern rock.

Sample "And Air" single from Van Paul and the Forever Reds: http://www.mymunchmusic.com/downloads_VPFReds.htm

About Munch Music: http://www.rockandrolldream.com/about_us.htm: Founded by 16 Year old artist Taylor Van Zant

Munch Music, a digital recording studio for new and emerging artists also offers lessons and a music store. Internet and digital services include MP3's, online music promotion and coming soon - MP3 MusicGrams! We offer a stage for live performances, music lessons and music store for all your musical needs. Live Your Rock and Roll Dream! All music genres and talent levels welcome!

Contact:
Taylor Van Zant - 604.948.1811- 866.948.1811
taylor@rockandrolldream.com

Maria Rawlings - 866.741.6471
maria@rockandrolldream.com

Company: Munch Music
Contact Name: maria rawlings
Contact Email: maria@rockandrolldream.com
Contact Phone: 866-741-6471
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IAWMD Webmasters Enticed With Partner Incentives

SEARCHFEED.COM ANNOUNCES PARTNERSHIP WITH INTERNATIONAL ASSOCIATION OF WEBMASTERS AND DESIGNERS (I.A.W.M.D.)

Wellington, FL 3/15/2006 5:18 AM GMT (TransWorldNews)

BRIDGEWATER, N.J. March 7, 2006Searchfeed.com, a leader in Pay Per Click (PPC) search advertising, has partnered with the I.A.W.M.D., an association with over 350,000 members and affiliates in 145 countries worldwide. The I.A.W.M.D. formed a referral partnership with Searchfeed.com to make sponsored content and traffic monetization services more readily available to its large membership base.

"Webmasters in the I.A.W.M.D. commit to better site design as well as further advancements in web development," said Darin Carter, founder of the I.A.W.M.D. "By partnering with Searchfeed.com we are better able to offer webmasters in our association additional services in line with these goals, such as advanced content integration methods that match the design of a webmasters' site."

Searchfeed.com's services will be available through the main I.A.W.M.D. site (www.IAWMD.com). Webmasters that join Searchfeed.com through the I.A.W.M.D. will receive an additional 10% revenue share to further monetize their current site traffic through the addition of relevant search results. Advertisers signing up through this offer can also receive a 10% match on initial deposits up to $500.

"This partnership gives members of the Association increased access to content integration services that coincide with their sites' needs," said Christopher Cyriax, Searchfeed.com senior business development specialist. "Searchfeed.com offers a PPC partner program that provides webmasters with more control over added content and over their sites' revenue stream."

Searchfeed.com encourages partners to uphold high web development standards to further maintain a more advanced distribution network for both advertisers and Internet users. Current Searchfeed.com partners that join the I.A.W.M.D. will receive a free Premium Service Review of integrated content on their site. If you are a Searchfeed.com partner and would like further information on this offer, please email PartnerSupport@Searchfeed.com or call toll free 866.722.9951.

About Searchfeed.com

Searchfeed.com, a leader in Pay Per Click search advertising, provides online advertisers with a cost-effective, easily tracked method of generating sales leads while offering small-to-medium sized Web publishers a better way to monetize Internet traffic. By establishing relationships with thousands of leading websites and portals, the Search feed.com advertising network facilitates over billions queries each month. For more information about Searchfeed.com, visit www.Searchfeed.com or call (866) 722-9951

About the I.A.W.M.D.

iawmd.com@gmail.com
www.iawmd.com

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Wednesday, March 15, 2006

Eurobet Poker Prize Is Seat at the World Series of Poker Circuit

EurobetPoker.com giving away three $14,000 Caesars Palace Poker Packages

Press Release by: Eurobet
Published on openPR 03-14-2006

Eurobet want to take you and a guest to the home of world poker, at one of the most famous casinos in the world, to play for a slice of an estimate $3,000,000 prize pool.

Save picture in big size (openPR) - Eurobet Poker (www.eurobetpoker.com) is offering customers the chance to win one of three seats at the World Series of Poker Circuit event at Caesars Palace, Las Vegas in May, which has an estimated $3,000,000 prize pool.

Located on the Las Vegas strip, Caesars Palace is one of the most famous casinos resort in the world. The WSOP Circuit is a series of 13 major poker events in the US, leading up to the $70,000,000 2006 WSOP Main Event in July, and attracts the biggest names in world poker.

Eurobet Poker is giving away a VIP package to the winner of each Grand Final, including a seat at the WSOP Circuit event (worth $10,000 each), flights and hotel in Vegas for two, and $1,000 of spending money.

To enter, players need to be Eurobet customers and be able to play in their online poker room either downloaded the software or via the Java instant-play version (for Mac users).

There are 3 ways of making each of the three Grand Finals:
* A weekly freeroll (free-to-enter tournament) with the top 5 places going direct to the final
* One of the many daily paid-for satellites starting at just $1
* Or simply buy-in to the Grand Final direct for $108

Satellites are running from Monday 6th March, with Grand Finals (where a VIP package is won) on Sunday 19th March, 2nd and 16th April.

***
Eurobet Poker is part of the Coral Eurobet ( http://www.coraleurobet.com ) group of companies. Coral Eurobet is one of the leading betting and gaming operators in the UK with over 1300 betting shops, a substantial telephone betting operation, two greyhound racing stadia and an online betting business: http://www.coral.co.uk for the UK market and http://www.eurobet.com for the international market.

In October 2005 Coral Eurobet merged with Gala Group to form the Gala Coral group, Gala operates 30 Casinos and 175 Bingo Clubs, together this new group now forms the largest betting and gaming platform in Europe.

Eurobet
10-24 Church Street
Woking Surrey,
GU21 6HT
+44(0)1483766766

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Injury Lawyers Provide Free Cab Ride

Berg Injury Lawyers to Provide Safe and Sober Free Cab Ride Home for St. Patricks Day Revelers

Berg Injury Lawyers will team up with Veterans Cab and Yellow Cab of Alameda to provide a free transportation alternative this St. Patricks Day. The law firm's Safe and Sober Free Cab Ride Home program will be available in the cities of Alameda, Oakland, and Berkeley, California from 8 pm on Friday, March 17 through 4 am on Saturday, March 18, 2006.

Alameda, Calif. (PRWEB) March 15, 2006 -- According to the National Highway Traffic Safety Administration (NHTSA) in 2004, 48 percent of all traffic fatalities that occurred during the evening of St. Patricks Day to the early hours of the following morning involved drivers with blood alcohol concentrations (BAC) of .01 and higher. Of those fatalities, a vast majority were crashes where the drivers BAC was .08 or higher the illegal limit in all states, including the District of Columbia and Puerto Rico. This year, the risk may be even higher since St. Patricks Day will be celebrated on a Friday night. For the third consecutive year, Berg Injury Lawyers (www.berginjurylawyers.com) will again assist in the fight against drunk driving by offering the law firms Safe and Sober Free Cab Ride Home program this St. Patricks Day, Friday, March 17, 2006.

Berg Injury Lawyers will team up with Veterans Cab and Yellow Cab of Alameda to provide a free transportation alternative this St. Patricks Day. The law firm's Safe and Sober Free Cab Ride Home program will be available in the cities of Alameda, Oakland, and Berkeley from 8 pm on Friday, March 17 through 4 am on Saturday, March 18, 2006.

To request a free cab ride home, an individual can call Yellow Cab of Alameda or Veterans Cab at (800) 281- 4488 and tell them Berg Injury Lawyers is paying for their safe ride home. Cab rides are made available to area residents who otherwise might attempt to drive home after drinking. Rides are provided to an individuals residence - not other drinking locations.

St. Patricks Day has become a big night out for many Americansparticularly among young adults. It has also become a dangerous night on our roadways due to drunk drivers. Since St. Patricks Day falls on Friday this year, we ask all area drivers to act responsibly by designating their sober drivers before the parties start or plan to use our Safe and Sober Free Cab Ride Home program, says William Berg, founder and principal of Berg Injury Lawyers. Whether you are meeting a few friends at a local restaurant or bar after work or attending a party, if you plan on using alcohol, do not drive--call a cab and tell them Berg Injury Lawyers is paying for your safe ride home.

Mr. Berg continues, Drunk driving or riding with someone who is impaired is not worth the risk. Not only do you risk killing or seriously injuring yourself or someone else, but the trauma and financial costs of a crash or an arrest for drunk driving can be significant.

This is the third year Berg Injury Lawyers has offered the law firms Safe and Sober Free Cab Ride Home program. Launched in the city of Alameda on St. Patricks Day 2004 and expanded to include Oakland over Memorial Day weekend and subsequent holidays, the Berg Injury Lawyers Safe and Sober Free Cab Ride Home program made its Berkeley debut over New Years weekend 2004/05. The program has been successful in reducing the number of alcohol-related deaths and injuries by providing hundreds of free cab rides. In 2004, the program was a recipient of a Mothers Against Drunk Driving (MADD) Alameda County community service award.

The Berg Injury Lawyers Safe and Sober Free Cab Ride Home program is an ongoing commitment that seeks to raise community awareness regarding the dangers of drunk driving and encourage individuals to make responsible choices by providing a safe transportation alternative on many of the traditionally high alcohol consumption holidays.

Important safety tips include:
Report impaired drivers to law enforcement;
Always buckle upits still your best defense against an impaired driver
If youre impaired, call Yellow Cab of Alameda or Veterans Cab at (800) 281- 4488 and tell them Berg Injury Lawyers is paying for your safe ride home.

About Berg Injury Lawyers
Berg Injury Lawyers has successfully litigated a wide range of personal injury claims throughout northern California since 1981. With a staff of over fifty legal professionals, the Alameda-based law firm specializes in plaintiffs personal injury law. Berg Injury Lawyers take great pride in their reputation as aggressive litigators and persuasive negotiators always committed to representing the rights of individuals injured by the negligent conduct of others. For more information, visit www.BergInjuryLawyers.com.

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Viral Marketing Campaign Sickens Thousands, CDC Baffled

MarketingSherpa 2006 Viral Advertising Survey Seeks Viral Marketing Campaign Submissions

MarketingSherpas 2006 Viral Marketing and Advertising survey and Hall of Fame seeks entries for a survey of viral marketing techniques, plus submissions for best viral, word-of-mouth advertising campaigns for our updated review of viral marketing techniques and Viral Advertising Hall of Fame. Deadline for campaign submissions is March 22, 2006 at 06ViralMarketingSurvey.MarketinSherpa.com.

Warren RI (PRWEB) March 15, 2006 -- MarketingSherpa needs agencies and companies using viral marketing and advertising to participate in this years survey on Viral Marketing, and to submit their best viral marketing and advertising campaigns for the 2006 Viral Advertising Hall of Fame, at http://06ViralMarketingSurvey.MarketingSherpa.com. "Last year, we conducted the first survey, gathering practical information and data about Viral Advertising. We were blown away by participation from more than 2,400 survey participants," explains MarketingSherpa's Publisher Anne Holland. Were interested in seeing year-over-year data, as well as this years most successful viral marketing campaigns. The survey results will be available for free at MarketingSherpa.com and will be sent to everyone who participates in the survey: http://06ViralMarketingSurvey.MarketingSherpa.com. The survey deadline is March 17th; for campaign submissions, March 22nd.

The 2005 Viral Advertising Showcase highlighted 12 viral marketing campaigns from BBC Learning, Mazda Motors UK, BMG/RCA, Jewelry.com, QuickyMart, Switch Interactive, Brawny Towels, Virgin Records, Big Blue Squid, Dr. Comenge, World 66.com and the British Governments Adult Sexual Health Campaign. Last years report helped make clear what Viral Marketing is and separated its impact from buzz, evangelism and influencer marketing. Viral Marketing techniques are promotional campaigns that spread 'like a virus' because of the interesting nature of the content, which might include games, video, audio, quizzes, polls, humor, sweepstakes, contests, etc. The campaign usually draws people to a specific page or microsite built especially for that purpose.

About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

# # #

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XMS Email Transfer Agent To Fill 1M Inboxes Per hour

Aarvis LLC Announces a More Effective Approach to Email Marketing

Aarvis announced today that they will be providing personalized email marketing products and services to businesses of all sizes.

New Hartford, NY (PRWEB) March 15, 2006 -- Aarvis LLC, (www.aarvis.com) an email-marketing firm based out of New Hartford, New York announced today that they will be providing personalized email marketing products and services to businesses of all sizes.

Aarvis provides an email-marketing product called Campaign Intelligence (CI) in a web-based hosted product or an installed software product. (CI) enables a client to build and manage email lists, create powerful email campaigns and track the results of those campaigns.

Aarvis has enabled their clients to directly connect to their customers databases through Microsoft SQL server, PostgreSQL, Oracle and MySQL via a JDBC Driver. No longer do you have to upload your current database information to an online server. This reduces time and increases security by keeping client information where it continues to reside today.

Aarvis also has a revolutionary JAVA based email server/message transfer agent called XMS. This prevents a company have from having to purchase multiple servers for email campaigns. XMS has the ability to deliver up to 1 million emails per hour, increase deliverability, perform bounce management and handle unsubscribes seamlessly.

Copyright 2006, Aarvis LLC, its licensors and affiliates. All rights reserved.

###

Press Contact: Shaun Kelly
Company Name: AARVIS LLC
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Website: http://www.aarvis.com

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Tuesday, March 14, 2006

Domain Names to Sell for $300?

One and Two-Word Dot-Com Domain Names to Sell for $300

Domain name liquidator BRANDomains announces new sale

Sacramento, Calif. (PRWEB) March 14, 2006 Domain name liquidator BRANDomains.com announces a special domain name liquidation sale. The portfolio includes 129 dot-com domain names and five other domain name extensions, including several one-word dot-com domain names. All domain names are offered for $300 each via BRANDomains.com using an escrow service.

The rich portfolio includes many popular domain name and search keyword categories, including IPO, stock, investment, movie, photo, book, auto, weather, music, search, ticket, job, sports, fitness, poker, New York and employment domain names.

Sports
--------
adventure sports guide
arena sports bar
football pulse
sports fan gear
supreme sports picks

Fitness
--------
body energized
fitness toolbox

New York
--------
experience new york
nyc job hunt

Poker
--------
pokermania
poker visors

IPO
---
IPO quotes
IPO contact
IPO hunters
IPO prices
IPO topia

Stock and Investment
--------------------
Invest Week
Stock User
EquaTrade
Quote Lines
Quote trax
Stock Fest
TradEquity

Movie
-----
Relic Movie
Movie Types

Photo
-----
Photo Hound
Photo EZ

Book
----
Nu Book
Financing Books
Barter Book
Book Upload
New Age Book

Auto
----
On Time Auto
Acme Autos
Tire Lookup
Parts Truck
Tire Vendor

Beef
----
Nebraska Prime
Nebraska Steaks

Weather
-------
Map Weather
Weather Models

Music
-----
Reno Music
Music Lair
MusiCritic

Search
------
Electro Search
Secondary Search
New Crawler
Find Topic

Job and Employment
------------------
Job Oupost
Hire Ideals
Hire Revenue
Skill Indicator
NYC Job Hunt

The portfolio includes fourteen one-word, dot-com domain names, including: Caribi, Geocentrism, Parthians, Piraque, Polycentrism, Spiralling, Stirk, Beverageous, Zicar, Cargaecia, Mononym, Matronym, Tetralogy, Recockulous.

In addition, there are many popular brandable and two-word domain names, including: Greek Services, Dine Detroit, Gear Tips, Lawn Quote, Notebook Light, Red Carded, Searing Hot, Xtra Xtra, Author DVD, Facial Imagery, Active Interest.

Finally, the portfolio includes many domain name industry related terms.

To purchase any of these domain names via secure escrow service, please visit http://www.BRANDomains.com.

###

Press Contact: Keith Pieper
Company Name: BRANDomains
Email: email protected from spam bots
Phone: 877-938-3842
Website: www.BRANDomains.com

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Another Firm Allowed To Be WebAward Sponsor - Film At 10

NewsUSA Named WebAward Sponsor by The Web Marketing Association

NewsUSA has been named a 2006 sponsor of the Web Marketing Associations 10th annual WebAward Competition, the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.

Falls Church, VA (PRWEB) March 14, 2006 -- NewsUSA has been named a 2006 sponsor of the Web Marketing Associations 10th annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at www.webaward.org.

"We are pleased to have NewsUSA helping us to promote the WebAward Competition again this year," said William Rice, President of the Web Marketing Association. "NewsUSAs ability to provide news and features the newspapers, magazines and radio outlets throughout the country is critical in helping us not only to reach important reporters and editors, but also search engine placements, which can increase overall visibility and site traffic".

"Helping support the online marketing community is an important part of NewsUSA's philosophy," said Rick Smith, President and CEO of the NewsUSA. "We recognize the value of participating in a program such as the WebAwards. Winning a WebAward not only provides valuable feedback from expert judges, but also gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and the WebAward program."

More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last year's competition. Entries are judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. The competition is judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The 2006 WebAward Competition current sponsors include BURST! Media (www.burstmedia.com), SimpleFeed (www.simplefeed.com), Register.com (www.register.com), NewsUSA (www.newsusa.com), AdTools Inc(www.adtoolsinc.com., Small Army (www.smallarmy.net), Perseus Development Corp (www.perseus.com) and PRWeb (www.prweb.com). Media Sponsors include Website Services Magazine (www.websiteservices.com), AdRants (www.adrants), MarketingVox (www.marketingvox.com), MediaPost (www.wediapost.com), eComXpo (www.ecomxpo.com), Ad:Tech (www.ad-tech.com) and Macworld (www.macworldexpo.com).

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webaward.org.

About NewsUSA

For more than 18 years, NewsUSA has been successful in providing national publicity placement for our clients. We have provided media placements to more than 3,000 clients in a variety of fields public relations, communications, nonprofit, government, health care, automotive, and health and beauty to name a few. Because of our long-standing relationships with over 16,000 media outlets, we have successfully delivered more than 5 million print and radio placements and billions of dollars of media ad space nationwide.

Our clients include many Fortune 500 companies and some of the largest associations and public relations agencies in the world, as well as smaller companies and individual entrepreneurs. Visit www.newsusa.com for more information.

For more information contact:
William Rice
President, Web Marketing Association, Inc.
860-558-5423

###

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Monday, March 13, 2006

Marketing Information Site Tries Offering 'Free Stuff'

MarketingSherpa's Sherpa Store Launches Free Marketing Information on 'Free Stuff'

MarketingSherpa today launched a new section of Sherpa Store called Free Stuff, which provides practical resources from MarketingSherpa related to Sherpas buyers guides, benchmark guides and how-to handbooks for advertising, marketing and PR professionals.

Warren RI (PRWEB) March 13, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the launch of its newest service: Free Stuff, a helpful collection of free marketing resources, available at http://www.sherpastore.com/freestuff.html.

We have so many great free resources related to our buyers guides, benchmark guides and how-to handbooks, we wanted to make sure that everyone who visits SherpaStore.com knew where to find it all, explains MarketingSherpa publisher Anne Holland. Plus, we have articles highlighting the trends uncovered at our annual ContentBiz, Email and Business-to-Business Lead Generation Summits.

As MarketingSherpa adds new research reports to the Sherpa Store, the Free Stuff section will grow with free resources related to them.

MarketingSherpa Free Stuff includes:

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Email Marketer Finally Allowed To Sponsor WebAward Competition

ExactTarget Named Award Sponsor By Web Marketing Association

ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Associations annual WebAward Competition.

Indianapolis, IN (PRWEB) March 13, 2006 -- ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Associations annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at http://www.webaward.org.

We are pleased to have ExactTarget support the WebAward Competition again this year, said William Rice, president of the Web Marketing Association. ExactTargets expertise in delivering customized emails to our opt-in lists is critical to helping us get the word out regarding the WebAwards. We will use ExactTargets email program to manage and analyze the communications we send to those interested in our award programs.

Email is the most powerful marketing tool available. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute, said Chris Baggott, co-founder and chief marketing officer of ExactTarget. Winning a WebAward not only provides valuable feedback from expert judges, but it also shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and their WebAward program.

More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last years competition. Judges evaluate entries on design, copy writing, innovation, content, interactivity, navigation, and use of technology. Judges include a team of independent Internet professionals representing a variety of relevant disciplines inWeb site development, including members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

In addition to ExactTarget (www.exacttrget.com), the 2006 WebAward Competition current sponsors includes BURST! Media (www.burstmedia.com), SimpleFeed (www.simplefeed.com), Register.com (www.register.com), NewsUSA (www.newsusa.com), AdTools Inc(www.adtoolsinc.com., Small Army (www.smallarmy.net), Perseus Development Corp (www.perseus.com) and PRWeb (www.prweb.com). Media Sponsors include Website Services Magazine (www.websiteservices.com), AdRants (www.adrants), MarketingVox (www.marketingvox.com), MediaPost (www.wediapost.com), eComXpo (www.ecomxpo.com), Ad:Tech (www.ad-tech.com) and Macworld (www.macworldexpo.com).

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The 10th annual international WebAwards competition sets the standard of excellence in 97 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webaward.org.

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 4,000 organizations worldwide, including The Home Depot, Scotts and Encyclopaedia Britannica rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader, ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.

For more information contact:

William Rice
President, Web Marketing Association, Inc.
860-558-5423

Clarus Communications for ExactTarget
Mara Conklin, 847.816.9411
Linda Muskin, 847.432.7300

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Friday, March 10, 2006

New Site Shows Slew Of Search Sites On Single Page

A New Solution for Finding the Best General Web Sites in a World Wide Web Deluged with the Masses

Streamlined catalogue of the best internet web sites solves problem for frustrated surfers seeking quality information in style. Indefinet.com aims to fulfill the need to filter the best resources on the internet for the public to enjoy an optimum web experience. A web site for tomorrow, IndefiNet.com rejects priorities of submission related income and mass inclusion to offer a genuine, quality web experience.

Kensington, London (PRWEB) March 9, 2006 -- Internet users suffer a scarcity of resources which list a streamlined and organized catalogue of the best general web sites. It is common knowledge the top directories offer a broad-based service which can swamp the user with insignificant/mediocre listings. A new web site has been created to solve the problem for Internet users internationally. IndefiNet.com Director Mr Terry A Browne believes this will greatly enhance the public's Web-surfing experience and help to provide a much needed solution for the market.

IndefiNet.com aims to only list web sites with the most prominent information which will be of good use to the public. There are twenty-six categories within it's 'Business & Commercial' section ranging from the 'Arts' to 'Travel' and everything in-between. Submissions are not based on a fee paying system, but are filtered purely by the quality of the web site submitted, hence emphasising indefiNet.com's dedication to quality over profits. There is also a 'Domestic' section for the public to submit their personal/domestic web sites and have them featured.

The two largest and most popular directories are DMOZ and Yahoo. DMOZ has (as of 10 March 2006) 5,267,449 listings and Yahoo is estimated to be over 3,000,000. Not all of these listed web sites are top quality, nor the most useful.

Search engines and directories have a way to go before truly satisfying public demands. IndefiNet.com is here to provide a service the public will be happy with by implementing quality as its main criteria, over the quantity of web sites available. Mr Terry A Browne commented.

IndefiNet.com was conceived in January 2004 and was an ongoing development until it's completion in February 2006. IndefiNet.com provides a catalogue of over 13,000 hand-picked and specialised general web sites organized into categories. Other features include a multiple search engine Web search feature, a forum for conscientious intellectuals, and access to online music. These services are geared to provide users with an enjoyable and smooth Web experience. The main feature of indefiNet.com is its catalogue of web sites, whilst users can connect to a variety of online radio stations for entertainment whilst surfing, join the 'forum for conscientious intellectuals' to discuss and debate important concerns in life, or search the Web using a variety of top quality search engines if they want to find specific information quickly.

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No Click Fraud Guaranteed By Advolution

Advolution, The Next Revolution in Search Engines, Guarantees No Click Fraud

Advolution, the next revolution in search engines, guarantees absolutely no click fraud for its advertisers.

Scottsdale, AZ (PRWEB) March 10, 2006 -- Advolution (http://www.advolution.com), the next revolution in search engines, guarantees absolutely no click fraud for its advertisers.

With the recently announced $90 million click fraud settlement made by Google, advertisers are waking up to one of the main drawbacks of pay-per-click advertising.

Google and Yahoo have shown that the amount an advertiser is willing to pay to be associated with a search term correlates well with how valuable that listing will also be for the searcher.

However, under their pay-per-click systems, advertisers have to pay for each and every click and are increasingly victims of "click fraud" (competitors clicking on ads to deplete the advertiser's budget and/or search engine affiliate partners clicking on them to make money for themselves).

Under Advolution's pay-for-position system, advertisers pay only once to have a listing associated with a search term. Search results are ranked by the dollar amount paid for each listing. In case of a tie, the older listing takes precedence.

Advertisers (and searchers) receive the benefit of pay-per-click without having to pay for each click (or worry about click fraud).

Advolution listings are similar to the search results at other search engines, except that with Advolution advertisers have full control over:

* How their listing looks.
* What search terms it is associated with.
* Where it shows up in the search results.

ABOUT ADVOLUTION

Advolution provides a compelling new search engine alternative for searchers, advertisers, and affiliate partners ("the benefits of pay-per-click without the actual pay-per-click" - and thus without any click fraud). Searchers receive quality Advolution listings and can also click through for additional results from other search engines. Advertisers free themselves from having to pay for each and every click. An affiliate program with a generous revenue share is also available. Additional information: http://www.advolution.com

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Forget Europe: Public Relations Services On $20 A Day

Mosnar Communications, Inc. Delivers PR For $20 A Day

Small businesses can now receive public relations services at affordable rates.

Atlanta, GA (PRWEB) March 10, 2006 -- Mosnar Communications, Inc. a global marketing, public relations, and business development firm announced today to offer public relations services at a discount rate of only $20 a day. The firm will provide public relations for a flat value of $600 a month to new and existing businesses worldwide. The promotion starts today and is scheduled to continue to the end of April or until space runs out. Companies will be allowed to buy services at the promotional rate for up to six months or one year.

Public relations are the marketing matrix that allows a company to receive free publicity. What makes PR so neat is that there is no limit to how much free publicity a company can receive. It begins when an experienced public relations expert writes a buzz article about a company. The article is released to the public as a press or news release. Several media outlets including radio, newspapers, blogs, television, magazines, and so on can pick up the article. In addition, the public relations professionals generally have good media relationship contacts to which they feed articles.

A superior PR strategy is the key element to help any business model get their name on the map Stated Kyle Ransom, Chief Executive Officer, Mosnar Communications, Inc.

Ransom when on to note that most small businesses neglect to consider public relations resources because they think it will be too expensive. Mosnar Communications, Inc. wants to give small businesses the power to compete on a massive level.

If you would like to have Mosnar Communications, Inc. represent your company please contact them at 1 (404) 696-4833 or via the Internet at www.mosnarcommunications.com.

Mosnar Communications, Inc.

About Us:
-Mosnar Communications Inc. is a privately held company, offering global marketing, public relations, and business development services to small to mid sized businesses and start-ups universal.
-Mosnar Communications, Inc. services a database of small to mid sized businesses in some of the leading business industry disciplines. Service areas consist of Consulting, Restaurant, Hospitality, Entertainment, Financial, Software, Arts, Video, Internet, Real Estate, Computer Systems, Human Resources, Healthcare and more.
-Committed to providing our clients with winning results to effectively grow their business.

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Pixel Ads Infest Banners, Website Owners Concerned

What's Next for the Pixel Craze? PixelAdManager.com

Move over Million Dollar Homepage -- There is a new kid in town. PixelAdManager.com is the next generation of advertising online through automated pixel ads.

(PRWEB) March 10, 2006 -- Whether youve heard about the pixel craze or not, Ilya Pozin, of Pixel Ad Manager has developed a way to cash in on the idea and give businesses a new way to earn additional revenue from their websites.

The pixel craze was started by Alex Tew, a 21 year old British college student who came up with the idea of selling pixels on a website. He created a website called the milliondollarhomepage.com. Alex did all of this to ensure he could graduate college without a huge debt of student loans attached to his diploma. Brilliant idea right?

Well, the problem with Mr. Tews development is that it only offers pixel images as a one time fee- with no benefit for the website owner besides traffic. That fad is slowly dying out. Pozin, asks, How about letting website owners make some cold hard cash with a similar idea? Pixel Ad Manager is leading the way for all businesses to do just that! But, how do they do it?

Research is showing us that pixel ads are increasing in popularity over banner ads. Regular banner ads are boring and are often just rotated on sites. With Pozins idea, pixel banner ads can display anywhere from one advertisement to hundreds of advertisements, all on one banner. A website owner can now make a banner with as many pixels as they want and accept payments from advertisers immediately. This provides more visibility for each advertiser and more revenue for the website owner. In addition, website owners can put the same banner on unlimited number of pages and sites. Its a win-win situation.

To find out more about how to earn extra revenue from websites by offering pixel ads visit Pixel Ad Manager.

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Wednesday, March 08, 2006

Comprehensive and Innovative Pixel Advertisment Technology: Can It Save Dying Ad Form?

Millionbricks.co.uk Introduces More Comprehensive and Innovative Pixel Advertisment Technology with Support for UK Charities

March 2006 ushers in the launch of www.millionbricks.co.uk - uniquely mixing revolutionary pixel advertising techniques with support for a number of UK based charities. Millionbricks.co.uk integrates a number of open source internet technologies to provide an ease of use unrivalled in the world of pixel advertising.

Horsham, England (PRWEB) March 6, 2006 -- Millionbricks.co.uk announced the first UK based pixel advertising website supporting UK run charities with every pixel sold.

"Today's announcement marks the first delivery of a succession of innovations being developed for our registered websites," said Charlie Augustus, Lead Developer - millionbricks.co.uk. "Combining the topical technology of pixel advertising with charitable contribution seemed a happy medium between the website being self-funding and giving something back."

Millionbricks offering provides access to an advertising medium that has density and impact that banner advertising or traditional methods can not attain, supporting a wide variety of advertisers and customers in one single location.

The site offers individuals and businesses the chance to advertise in a permanent webspace that is due to remain online for at least 5 years, also the site offers a feedback, blog and Skype capability to allow users to comment, get in touch and enhance the service available.

Premium and Standard offerings are available based on the location of advertising on the web page. Both of the methods are accessed using a custom built easy-to-use point and click selection tool.

Introductory pricing is available for early customers, and of course the pick of the locations on the site.

Please contact using the information provided, or direct on the website www.millionbricks.co.uk

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Tuesday, March 07, 2006

Celebrities Join NASCAR's Jeff Gordon for Charity Poker Tournament and Online Auction

NASCARs Jeff Gordon Enlists Celebrities for Charity Poker Tournament and Online Auction

NASCAR Champion Jeff Gordon is hosting a celebrity poker tournament and online auction, which will both benefit The Jeff Gordon Foundation. Celebrities will donate their winnings as well as autographed memorabilia for the cause.

Grandview, MO (PRWEB) March 7, 2006 -- Four-time NASCAR champion Jeff Gordon has teamed with 2003 World Series of Poker Champion Chris Moneymaker for a new series of world-class No-Limit Hold 'em tournaments that will benefit The Jeff Gordon Foundation, the official charity of the 2006 World Series of Poker. Satellite tournaments for the Jeff Gordon Foundation Poker Classic began in November at selected Harrah's properties, with the finals scheduled for March 7-8 at Caesar's Palace in Las Vegas, Nev.

Shortly after The Jeff Gordon Foundation Poker Classic ends, a special online charity auction will begin at www.GoMotorBids.com, the official online auction site of Jeff Gordon, Inc. Collectors and fans will be able to bid on a variety of items from the actual tournament, as well as some very unique pieces of memorabilia that have been donated by celebrity participants. All of these items will be personally autographed by the stars, with the proceeds benefiting The Jeff Gordon Foundation.

The centerpiece of the auction will be an actual full-size poker table from the tournament. The table, custom made for the event, has been signed by Gordon and Moneymaker. Also on the virtual auction block will be a full-size hood from the promotional race car built for the movie Racing Stripes, which is signed by Gordon, Dustin Hoffman, Frankie Muniz, Jeff Foxworthy, Hayden Panetierre, Frankie Munich, David Spade, Steve Harvey and other stars who provided voices for characters in the popular movie.

Several other one-of-a-kind pieces of Racing Stripes movie memorabilia will be up for bid, including the actual saddle and jockey-jersey used by Hayden Panetierre while racing on Stripes the Zebra. Comedians Spade and Harvey have donated two hand-painted collector plates, which they personally designed and used at the Racing Stripes premier.

Gordon has donated a Goodyear Eagle tire to the auction, which was on his No. 24 DuPont Chevrolet Monte Carlo when he won the 2005 Daytona 500. Other noteworthy athletes who have signed and donated items are Tiger Woods, Peyton Manning, Tony Stewart, Venus Williams, Maria Sharapova, Arnold Palmer, and Annika Sorenstam.

A full list of items up for bid, as well as details about the auction, can be found on the GoMotorBids.com homepage.

About The Jeff Gordon Foundation:
The Jeff Gordon Foundation was established in December of 1999, by the four-time NASCAR Cup Series champion to support the physical, social and intellectual needs of children and their families. The Foundation is a non-profit 501(c)(3) organization that benefits The Leukemia & Lymphoma Society®, The Make-A-Wish Foundation®, and Riley Hospital for Children, The Marrow Foundation® in partnership with The Hendrick Marrow Program and the Jeff Gordon Childrens Hospital at NorthEast Medical Center in Concord, NC. For more information, visit www.jeffgordonfoundation.org

About GoMotorBids.com:
GoMotorbids.com is an online auction house that specializes only in automotive and racing collectibles and memorabilia. Their anti-fraud and bidder-protection policies have made them a trusted source amongst collectors.

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Thursday, March 02, 2006

New Blog Directory Rocks With Features Including Blog Classifieds

AddURLBlog.com Provides Efficient Tag-based Blog Directory, Discussion Boards

Blog readers can bookmark blogs of interest and subscribe to selected blogs at www.addurlblog.com.

(PRWEB) March 2, 2006 -- AddURLBlog.com is a new Web site that intends to serve the blog industry by categorizing and organizing published blogs.

"We've been working really hard to create an easy-to-use blog directory, says an AddBlogURL editor. Many areas of the site are oriented towards regular blog readers instead of Webmasters."

At AddURLBlog.com, bloggers and blog readers can:

- Browse the directory
- Read their favorite feeds
- Discuss feeds with friends.
- Search blog classifieds: buy / sell blogs
- Bookmark blogs of interest
- Subscribe to selected blogs
- Search tagged blogs

AddURLBlog.com visitors can access their own web-based feed readers to follow their favorite news everywhere they go. News and feeds can be discussed in semi-private forums within circles of friends and peers, by invitation. The boards intend to foster quick discussions in a neutral environment.

"The feed reader and 'quick discussion' boards are neat features that allow users to invite friends to comment on specific topics, says an AddURLblog.com editor. We are hoping to see many discussions started."

AddURLBlog.com blogs range from those devoted to objective and commercial themes to those with a more personal orientation. Blogs submitted to AddURLBlog.com are subject to review before acceptance into the directory. No adult blogs are admitted unless they are erotic in nature, soft, or somewhat artistic, and no pharmacy/drugs related blogs are admitted unless they seriously discuss health issues.

For more information, please visit www.AddURLblog.com.

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Wednesday, March 01, 2006

Domain Lost Over $9 annual renewal fee, Would Cost Nearly $2,500 To Regain

'Drop Catchers' Buy and Sell Web Names Others Let Slip

By DAVID KESMODEL
February 22, 2006; Page B1

Last month, Chicago real-estate agent Judy Orr discovered that a Web site she used to showcase area homes had gone off-line. It turned out she had failed to pay the $9 annual renewal fee for her Web address, oak-lawn-real-estate.com.

But getting her site back online wasn't as easy as she had hoped: Another company had snapped up the domain name and wanted nearly $2,500 to return it to her. "I was sick to my stomach," Ms. Orr says. It took two years of work to build up the site so it would rank prominently in Google's search results, and that time "went down the drain," she says.

The new owner of the address was Lease Domains Inc., which is run by a 21-year-old graduate student, Anthos Chrysanthou, who works out of his parents' house in a Chicago suburb. Mr. Chrysanthou says his two-year-old company owns more than 2,000 domain names, many obtained through a process called "drop catching" -- snagging names owners have let expire, either accidentally or because they no longer want them.

"I liken the whole situation to tangible real estate," says Mr. Chrysanthou, who is pursuing his master's in business administration at St. Xavier University in Chicago. "If you're not paying your mortgage or your taxes on it, it's going to get taken away."

Mr. Chrysanthou is one of hundreds of drop catchers who either resell names or use them for Web sites loaded with advertisements. (Ms. Orr's former site now features text ads for real estate.) Many drop catchers have learned the trade in the past year, seeking a piece of the booming market for domains spurred by a surge in online advertising. The practice also has gotten a lift from providers of domain services, such as SnapNames.com Inc., Pool.com Inc. and GoDaddy.com Inc., which have introduced tools aimed at helping people grab expiring domains.

The services circulate lists each day showing which domains are about to go up for grabs. Auctions are held for particularly in-demand names, and prices can go sky-high: A1.com sold for $260,250 in December, after its previous owner let the registration lapse.

Drop catching "has pretty much changed completely in a few years' time," says Michael Berkens, who runs MostWantedDomains.com, owner of about 45,000 domains, which range from 4nudepictures.com to 401kplans.com, out of his Fort Lauderdale, Fla., home. "There's more people," he says, and "prices have just escalated."

DNJournal.com, a publication that tracks the domain industry, reported 2,291 sales of expired domains in auctions last year, with winning bids totaling a combined $11.5 million. That was up from 885 sales totaling $4.2 million a year earlier. Auctioneers don't report all deals to DNJournal, and the site doesn't track deals valued at less than $500.

Roughly 20,000 expired domain names become available each day, according to industry executives. While many were consciously discarded by their owners, others, like Ms. Orr's, are the product of a domain-registration system that many users don't understand well.

When a user registers a domain name, it can be reserved for as many as 10 years, typically for $80. But many choose a one-year registration because it is less expensive, often about $10, and because they may not want the site for a longer period. At the end of the year, the domain registrar generally sends renewal notices to the owner, but such messages can be missed if the owner has changed email addresses in that time.

Under rules administered by the Internet Corporation for Assigned Names and Numbers, the group that oversees the assignment of Web addresses, domain registrars such as GoDaddy and Network Solutions LLC have as many as 45 days after the expiration date to notify the official domain registry whether a name is being renewed or deleted. Typically, registrars have given users a grace period -- sometimes as long as 45 days -- to renew their name.

If a name is deleted, ICANN guidelines then call for a 30-day "redemption grace period," during which the original owner can still claim the name. If there is no claim in the redemption period, the name is dropped from the registry after a five-day holding period, and anyone is entitled to seek it.

For the .com and .net registries, managed by VeriSign Inc., names drop starting around 2 p.m. Eastern each day, all year long. What follows is a process that some in the industry call "pounding." As the names drop, Internet companies that help users acquire expired names send rapid computer commands to the registry, seeking to grab the most valuable names. It is "a mad rush," says Dan Rubin, who runs justdropped.com, which helps people identify and acquire expired domains. Registries for other domain suffixes drop names at different times of day.

The drop process underwent a key shift starting in late 2004. That is when SnapNames started a new service for grabbing domains. The company has signed exclusive agreements with more than a half-dozen registrars, including Network Solutions and Moniker.com, under which the registrars transfer expired domains to SnapNames, and SnapNames auctions them off. That way, names that people are interested in don't go through the traditional drop process that is open to anyone.

GoDaddy, the largest domain registrar, has introduced its own auction service for expired names that were registered with it, as have other registrars, as they seek a cut of the action for expired names. They begin auctions for names even before the names have officially expired but warn auction participants that the original owner could still redeem the name.

For domain owners, the new system means names can be grabbed from them even more quickly than they could before. Instead of going through the full deletion cycle -- which went as long as 75 days -- names are being transferred to new owners in 30 to 45 days.

Paul Twomey, chief executive of ICANN, says some people in the domain industry recently have raised concerns that the guidelines governing expired names are "being utilized in ways that were not originally intended." But Mr. Twomey says no one has proposed a formal change in policy to address the issue.

Ms. Orr's name, oak-lawn-real-estate.com, is one of those that was transferred before going through the full deletion process, says Jay Westerdal, who runs Name Intelligence Inc., a Bellevue, Wash., company that tracks the industry.

Tim Ruiz, vice president of domain services for GoDaddy, which transferred the name, says, "We make every attempt to give ample opportunity for registrants to renew." He says the company gives registrants 30 days to claim a name after it has expired.

If a corporation loses a domain name that it believes is copyrighted or trademarked, it can seek to recover the name by appealing to an arbitration panel under ICANN's dispute-resolution policy. It also could take the domain's new owner to court, though that can be more expensive.

Ms. Orr says she lost her site's name, which wasn't copyrighted or trademarked, because she made the mistake of relying on her Web-hosting company to keep track of her registration. She says she didn't see renewal notices from GoDaddy because it had an old email address for her. Ms. Orr plans to use another site -- oak-lawn-il.com -- to replace the one she lost.

Write to David Kesmodel at david.kesmodel@wsj.com

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PPC Conversion Index Site: Your Actual Mileage May Vary

Did-it Launches PPC Conversion Index, Ranks Google, Yahoo, MSN, AOL, Ask and Other Search Engines

- Google ranked #1 in our conversion volume index for the 7th consecutive month - AOL consistently beat Google and Yahoo in conversion rate score through the first 7 months of the index - MSNs conversion rate score has improved dramatically within the last several months, beating power-player AOL for the first time in December 2005 - 12 of the top 20 search engines for conversion volume was part of the Google network for December

Rockville Center, NY (PRWEB) March 1, 2005 -- Did-it Search Marketing, a leading online advertising agency, today unveiled Conversion Index (http://conversionindex.did-it.com) -- a comprehensive data source for marketers, press and analysts seeking to further their understanding the search marketing landscape. In particular, the conversion index focuses on measuring and illustrating the true conversion value and volume drivers in the highly complex PPC paid search industry. The Conversion Index provides a window into the complex relationships between search engine ad networks, such as Google and Yahoo, and search publishers who syndicate those search results, such as AOL and Ask.com.

Key findings of the first seven months of data:
- Google ranked #1 in our conversion volume index for the 7th consecutive month
- AOL consistently beat Google and Yahoo in conversion rate score through the first 7 months of the index
- MSNs conversion rate score has improved dramatically within the last several months, beating power-player AOL for the first time in December 2005
- 12 of the top 20 search engines for conversion volume was part of the Google network for December
- 6 of the top 20 were part of the Yahoo network for December (three engines are meta engines that include Yahoo, Google and others)
- Googles AdSense for content (googlesyndication) when counted in aggregate was the fifth largest driver of conversions in December

Marketers rely on conversion as a highly relevant metric in search said Kevin Lee, Executive Chairman of Did-it. We hope by launching Conversion Index that we can help focus the industry conversation on improving returns from one of the worlds most powerful forms of media.

Did-it Search Marketings Conversion Index draws upon a unique set of data that spans tens of millions of search-influenced transactions across scores of client campaigns from every major industry segment. The data set is carefully weighted by comScore Media Metrix usage data and Did-it click and conversion data to ensure that the Conversion Index is reflective of the entire search engine marketing marketplace. The normalized data, like a stock market index reflect activity across a broad spectrum of industries and marketers and isolate conversion and volume differences between the segments of each engines network of publishers.

The Conversion Index is designed to be a thought-provoking entrée and we invite marketers to continue a more tailored conversation with us to help give a more meaningful analysis according to their specific industry and needs, said Bill Wise, CEO of Did-it. Major marketers seeking a customized analysis of the opportunities within their industry vertical including upside potential through use of complex modeling and active strategic campaign maximization should contact their local Did-it office as well.

The Conversion Index site -- http://conversionindex.did-it.com -- also serves as a focal point for interacting with the industry and hopes to spawn more interesting interpretations of the data. Each month, conversion rate and pricing data will be published and members of the media and bloggers are encouraged to contact the company to explore ways in which the data can be tailored to their needs. A more detailed explanation of the index, its methodology and the exact rankings for the first seven months of data can be found at the website.

For any questions regarding the Conversion Index please contact Did-it Search Marketing Executive Chairman, Kevin Lee by phone 1-212-631-0157.

About Did-it Search Marketing

A full-service search and auction media agency, Did-it is one of the originators of the Search Marketing field, and has been a recognized leader in the Search space since 1996. Through its multi-disciplinary methodology, Did-it combines top-tier SEM Strategy, highly sophisticated Analytics and Modeling, and best-of-breed Technology to produce unmatched SEM results for its over 150 clientsincluding such firms as E*TRADE FINANCIAL, Dun and Bradstreet, and Cingular Wireless. Did-it was co-founded by industry thought leader, SEMPO Chairman, and Did-it Executive Chair Kevin Lee; and it was ranked the #1 SEM firm for market suitability in the Jupiter Research Constellation Report, 2004.

# # #

Press Contact: Kevin Lee
Company Name: DID-IT SEARCH MARKETING
Email: email protected from spam bots
Phone: 212-631-0157
Website: http://conversionindex.did-it.com/

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Travel Destination Web Site To Automate A/B Testing

VEGAS.com Selects SiteSpect for Web Site A/B and Multivariate Testing

Worlds largest travel destination web site automates testing and optimizes conversion rates with in-house testing solution.

Boston, MA (PRWEB) March 1, 2006 -- SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization software, announced that VEGAS.com, the largest purveyor of information about the city of Las Vegas and the most-visited city travel site (Media Metrix), has selected SiteSpect as its strategic platform for conducting continuous real-time A/B and multivariate tests on its web site.

The SiteSpect solution will allow VEGAS.com to replace its manually driven A/B testing process with an automated system that will not tax its web site development team. This will enable VEGAS.com's business users to implement complex multivariate tests independently, without modifying existing content, a capability unique to the patent-pending SiteSpect system.

"We have a unique culture and ability to react quickly to new ideas and SiteSpect is the only vendor who could support our requirement for quick implementation of tests. Our marketing and product staff don't have to plan and schedule a test weeks in advance, waiting for internal IT resources or a vendor's implementation team to become available", said Mike Brown, Vice President of Internet Marketing at VEGAS.com. "SiteSpect's self-service solution allows our business users to create and launch all types of test campaigns themselves -- from straightforward text changes to page layout changes to content changes on dynamically-generated pages."

Mr. Brown comments further, "In the past, our in-house A/B testing was a manual, time-consuming process that was filled with compromise. Simultaneous A/B testing came at the cost of organic search rankings. Sequential A/B testing -- the switching of variables one at a time over the course of weeks and comparing results, introduced uncontrolled variables like fluctuating prices and inventory levels, so we could never be 100% sure of the test results. With SiteSpect, we're getting precise testing that isn't affecting our search engine optimization strategy. At the same time, we're also gaining the efficiencies of simultaneous multivariate testing."

"We are very pleased with VEGAS.com's choice of SiteSpect and, with it, SiteSpect's entry into the travel industry," said Eric Hansen, president of SiteSpect. "The typical travel site, with its dynamically built content syndicated from multiple sources, is where SiteSpect's unique capabilities shine. We are confident that other travel web sites will follow VEGAS.com's lead and discover that SiteSpect is the only product that allows them to optimize any kind of content anywhere on their site without having to coordinate with their content providers."

About VEGAS.com
VEGAS.com is the largest city destination travel web site in the world, with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. VEGAS.com operates Casino Travel & Tours, with concierge desk locations at the Palms, Paris, MGM Grand, Aladdin, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and other locations throughout the city. VEGAS.com is a member of the Greenspun Family of Companies, a privately owned company operating in Southern Nevada for more than 60 years.

About SiteSpect, Inc.
SiteSpect enables Web marketers to optimize conversion rates through A/B split and multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most complex e-commerce sites. For more information, visit http://www.SiteSpect.com or call (617) 859-1900.

# # #

Press Contact: Mike Aalto
Company Name: SITESPECT, INC.
Email: email protected from spam bots
Phone: 617-859-1900
Website: http://www.SiteSpect.com

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