Grand Casino Gets CRM and Marketing Software Solution

Mariposa Selected by Grand Casino Mille Lacs and Grand Casino Hinckley as Their Customer Relationship Management and Marketing Software Solution

SAN DIEGO--(BUSINESS WIRE)--March 21, 2006--Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT), announced today that the Mille Lacs Band of Ojibwe has licensed Mariposa, VCAT's customer relationship management (CRM), marketing and business intelligence software system for use at its two casinos, Grand Casino Mille Lacs located in Onamia, Minnesota and Grand Casino Hinckley, located in Hinckley, Minnesota.

"We are pleased to begin a relationship with the Mille Lacs Band of Ojibwe and we are looking forward to assisting them in their continuing success with their two casino properties," said Greg Shay, chief executive officer and president of VCAT.

Mariposa is an award-winning software solution that provides a fully-integrated CRM, marketing and business intelligence system for the gaming industry. Developed to work in conjunction with existing player tracking, slot accounting and other data collection systems, Mariposa can dramatically improve the way casinos do business. By providing gaming properties with tools to create, execute and track sophisticated multi-channel, targeted marketing campaigns, as well as analyze both customers and products on the casino floor, we believe that Mariposa can significantly help increase revenues and operating efficiency. Mariposa consists of a proprietary modular suite of applications, including Campaign Management, Data Visualization, with easy-to-read mapping features, a Data Warehouse, including predictive modeling, reporting and analytics, and a Player Contact System.

Mariposa clients include: Barona Valley Ranch Resort & Casino; Hard Rock Hotel and Casino; Greektown Casino; all six Resorts International casinos, including: the Las Vegas Hilton, Resorts Atlantic City, Atlantic City Hilton, Resorts Tunica, Bally's Tunica and Resorts East Chicago; Thunder Valley Casino; Dubuque Greyhound Park & Casino; Stratosphere Casino Hotel & Tower; Arizona Charlie's Boulder and Arizona Charlie's Decatur; Don Laughlin's Riverside Resort Hotel & Casino; and San Manuel Indian Bingo and Casino.

"Grand Casino Mille Lacs and Grand Casino Hinckley are committed to leading the way in technological solutions. The introduction of Mariposa underscores this commitment," said Mel Towle, Mille Lacs Band commissioner of Corporate Affairs, the organization that oversees Grand Casino Mille Lacs and Grand Casino Hinckley. "We pride ourselves in offering the best in technology from the latest games, promotional kiosks, and player tracking systems. Mariposa will help us integrate these systems so we can realize our service vision through the enhancement of guest relationship management."

About the Mille Lacs Band of Ojibwe

The Mille Lacs Band of Ojibwe is a sovereign, federally recognized Indian tribe whose three reservation districts are located in East Central Minnesota. The Band has approximately 3,600 enrolled members for whom it provides a wide variety of programs and services. The Mille Lacs Band owns and operates several businesses in East Central Minnesota, including the Band's largest businesses Grand Casino Mille Lacs and Grand Casino Hinckley, which are two of Minnesota's premier entertainment facilities offering gaming, accommodations, dining, conference and banquet facilities, and live entertainment.

About VCAT

VCAT is a provider of consulting services and technology in the gaming and hospitality market. VCAT is headquartered in San Diego, California and has offices in Las Vegas, Nevada.

Contacts

Venture Catalyst Incorporated, San Diego
Kelly Jacobs, 619-933-5013 (Media Relations)
pr@vcat.com
Andrew Laub, 619-330-4000 (Investor Relations)
ir@vcat.com